{"id":53580,"date":"2022-05-09T15:28:56","date_gmt":"2022-05-09T19:28:56","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53580"},"modified":"2022-05-09T15:28:56","modified_gmt":"2022-05-09T19:28:56","slug":"credit-union-social-media-tips","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/","title":{"rendered":"Improve Your Credit Union’s Social Media Presence With These 6 Tips"},"content":{"rendered":"

Social media is increasingly becoming a bigger and bigger part of people\u2019s everyday lives. So, if you want your credit union to have a consistent presence in your members\u2019 lives, it\u2019s important to maintain a strong social media presence.<\/p>\n

<\/div>\n

Creating popular social media posts across a variety of channels requires creativity, time, and often, a bit of money. Here are six tips that will help your credit union craft the type of social media content that captivates current members and could attract new ones.<\/p>\n

<\/div>\n

\"social<\/p>\n

<\/div>\n

Don\u2019t skimp on the graphics<\/h2>\n

Our eyes are attracted to images more than text. (Be honest\u2014what was the first thing you noticed on this page? It was the picture above this paragraph, wasn\u2019t it? I rest my case.)<\/p>\n

<\/div>\n

Social media posts with graphics create more engagement than text-only posts, proving the old adage that \u201ca picture is worth a thousand words.\u201d According to HubSpot, Facebook posts that have images average twice as much engagement<\/a> as Facebook posts without images. And according to Adweek, tweets with graphics enjoy 150% more retweets<\/a> (and 18% more clicks) than tweets that don\u2019t have graphics.<\/p>\n

<\/div>\n

So, make sure that your social media posts always include relevant infographics, photographs, and portraits of your credit union family. According to CreditUnions.com<\/a>, the Veridian Credit Union<\/a> in Iowa pays for professional headshots of its employees to use in their social media posts.<\/p>\n

<\/div>\n

Which brings us to the next tip\u2026<\/p>\n

<\/div>\n

Share real stories from real credit union employees<\/h2>\n

Veridian Credit Union has been using social media to introduce new employees and share staff milestones since 2016. For example, Veridian will use Facebook posts to celebrate an employee\u2019s work anniversary, share fun photos from a work event, or even highlight a woman leader during Women\u2019s History Month.<\/p>\n

<\/div>\n

Sarah Corkery, Veridian\u2019s Vice President of Marketing, says that these employee-centric posts have nearly double the reach of the credit union\u2019s promotional posts.<\/p>\n

<\/div>\n

\u201cWe have almost 25,000 followers,\u201d Corkery tells CreditUnions.com. \u201cOur loan promotions and other product posts reach about 1,000 users on average.\u201d<\/p>\n

<\/div>\n

Social media posts that highlight employees are nearly twice as popular, though, with one post surpassing 4,000 users.<\/p>\n

<\/div>\n

\u201cIt\u2019s all about being authentic,\u201d Corkery says. \u201cWe want to celebrate our culture and showcase real things on social media.\u201d<\/p>\n

<\/div>\n

At the same time, though, Veridian respects their employees\u2019 privacy by not personally tagging them in posts. They also avoid putting pressure on employees to participate, ensuring it\u2019s done on a purely voluntary basis.<\/p>\n

<\/div>\n

Corkery recommends that other credit unions follow their lead by talking to their employees, inviting them to participate in social media posts, and embracing creativity.<\/p>\n

<\/div>\n

Don\u2019t post with an \u201cAlways Be Closing\u201d mindset<\/h2>\n

If you\u2019ve ever seen the classic movie Glengarry Glen Ross, you\u2019re no doubt familiar with the ABCs of sales: Always Be Closing.<\/p>\n

<\/div>\n

Social media managers with a salesperson\u2019s attitude may be tempted to try and include a CTA in every post. However, that would be a mistake. Your credit union\u2019s social media presence shouldn\u2019t be consumed with social advertising\u2014people tend to ignore ads when they\u2019re scrolling through their Twitter or Instagram feed. Instead, use social media to tell stories and connect with members.<\/p>\n

<\/div>\n

\"Spotlighting<\/a><\/p>\n

<\/div>\n

Focus on the \u201cBig 5\u201d social media platforms<\/h2>\n

The most popular, established social media platforms are Facebook, Instagram, Twitter, LinkedIn and Yelp. And you can rely on those apps to continue being dominant for years to come.<\/p>\n

<\/div>\n

That\u2019s why you could try hopping onto TikTok to reach a Gen Z audience\u2026 but there\u2019s no guarantee that TikTok won\u2019t wither away like Vine or fade away like Fade. So it\u2019s best to focus most of your efforts on the \u201cBig 5\u201d social media platforms, rather than invest too much time in chasing the hot new trends.<\/p>\n

<\/div>\n

Pay for promotion<\/h2>\n

The downside of Instagram and Facebook\u2019s popularity is that you really must fight hard for people\u2019s attentions when posting on such crowded platforms. And often, you need to invest some money if you really want to get some eyeballs on your social media content.<\/p>\n

<\/div>\n

Organic reach has declined in recent years, as most social media platforms increasingly rely<\/a> on a pay-to-play model to generate revenue. So if you want to increase the reach of your social media posts, you\u2019ll have to invest some of your budget in paying for promotion. Even paying a relatively small amount can dramatically improve the visibility of your social media posts.<\/p>\n

<\/div>\n

Give some stuff away<\/h2>\n

Another effective way to increase engagement and get more followers? Do a giveaway!<\/p>\n

<\/div>\n

Come up with a fun giveaway (perhaps a gift card to a popular local restaurant) and post about it on whichever social media platform you\u2019d like to grow the most. Be sure to include instructions in your post.<\/p>\n

<\/div>\n

For example, if you want more Instagram followers, create an Instagram post that explains the winner must follow the credit union\u2019s account and tag a friend in the comments. (Asking people to tag friends will increase the post\u2019s visibility, and hopefully your follower count.) You can also create an email campaign informing current credit union members about the giveaway contest, which will encourage them to follow your account, as well.<\/p>\n

<\/div>\n

Wondering what types of giveaways would most excite your credit union members? Just ask them! You can conduct all sorts of member engagement surveys with Sogolytics\u2019s powerful platform. Find out more<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media is increasingly becoming a bigger and bigger part of people\u2019s everyday lives. So, if you want your credit union to have a consistent presence in your members\u2019 lives, it\u2019s important to maintain a strong social media presence. Creating popular social media posts across a variety of channels requires creativity, time, and often, a bit of money. Here are six tips that will help your credit union craft the type of social media content that captivates current members and could attract new ones. Don\u2019t skimp on the graphics Our eyes are attracted to images more than text. (Be honest\u2014what was the first thing you noticed on this page? It was the picture above this paragraph, wasn\u2019t it? I rest my case.) Social media posts with graphics create more engagement than text-only posts, proving the old adage that \u201ca picture is worth a thousand words.\u201d According to HubSpot, Facebook posts that have images average twice as much engagement as Facebook posts without images. And according to Adweek, tweets with graphics enjoy 150% more retweets (and 18% more clicks) than tweets that don\u2019t have graphics. So, make sure that your social media posts always include relevant infographics, photographs, and portraits of your credit union family. According to CreditUnions.com, the Veridian Credit Union in Iowa pays for professional headshots of its employees to use in their social media posts. Which brings us to the next tip\u2026 Share real stories from real credit union employees Veridian Credit Union has been using social media […]<\/p>\n","protected":false},"author":75,"featured_media":5076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,204,175],"tags":[584,176,585,648,57],"yoast_head":"\nImprove Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T19:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Grieve\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/\",\"name\":\"Improve Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2022-05-09T19:28:56+00:00\",\"dateModified\":\"2022-05-09T19:28:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/3131bbe73603fd2d0fd1b02b28bb7eb7\"},\"description\":\"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Improve Your Credit Union’s Social Media Presence With These 6 Tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/3131bbe73603fd2d0fd1b02b28bb7eb7\",\"name\":\"Patrick Grieve\",\"description\":\"An author, an editor, and an all-around real person, Patrick is a staunch supporter of Central Time, an enthusiastic nature photographer, and a fan of films of all sorts.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/pgrieve\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improve Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog","description":"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/","og_locale":"en_US","og_type":"article","og_title":"Improve Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog","og_description":"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.","og_url":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/","og_site_name":"Sogolytics Blog","article_published_time":"2022-05-09T19:28:56+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-1.jpg","type":"image\/jpeg"}],"author":"Patrick Grieve","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/","url":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/","name":"Improve Your Credit Union's Social Media Presence With These 6 Tips - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2022-05-09T19:28:56+00:00","dateModified":"2022-05-09T19:28:56+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/3131bbe73603fd2d0fd1b02b28bb7eb7"},"description":"Social media is of growing import in a world of digital transformation, and we are sharing 6 tips to improve your credit union's position.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/credit-union-social-media-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Improve Your Credit Union’s Social Media Presence With These 6 Tips"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/3131bbe73603fd2d0fd1b02b28bb7eb7","name":"Patrick Grieve","description":"An author, an editor, and an all-around real person, Patrick is a staunch supporter of Central Time, an enthusiastic nature photographer, and a fan of films of all sorts.","url":"https:\/\/www.sogolytics.com\/blog\/author\/pgrieve\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53580"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=53580"}],"version-history":[{"count":3,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53580\/revisions"}],"predecessor-version":[{"id":53631,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53580\/revisions\/53631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5076"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=53580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=53580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=53580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}