{"id":53696,"date":"2022-05-18T11:31:45","date_gmt":"2022-05-18T15:31:45","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53696"},"modified":"2022-05-18T21:37:14","modified_gmt":"2022-05-19T01:37:14","slug":"does-business-success-require-growth","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/does-business-success-require-growth\/","title":{"rendered":"Does Business Success Require Growth?"},"content":{"rendered":"

In recent years, growth is the granddaddy of all business buzzwords. If you\u2019re not growing, you\u2019re dying. If you\u2019re not a millionaire, you\u2019re broke. If you don\u2019t employ a bazillion people, you\u2019re basically a pumped up freelancer. Et cetera.<\/p>\n

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Where has this come from? When did we start using the word \u201cstagnant\u201d instead of comfortable? \u201cUnambitious\u201d instead of self-aware?<\/p>\n

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We want to explore the idea that businesses can be successful while standing still. That you, the owner, don\u2019t need to pile new pressures on yourself year after year\u2014you can reap the benefits of your hard labor in the present, not some uncertain future.<\/p>\n

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And we want to answer the question: Is it even possible to run a business that doesn\u2019t grow?<\/p>\n

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\"business<\/p>\n

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Why did you start your business?<\/h2>\n

This question should be in every business owner\u2019s heart, one that they occasionally even write down and revaluate from time to time.<\/p>\n

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Why did I start this business?<\/em><\/p>\n

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Why? It helps us to choose the next path. There are traditional metrics for capitalist business success: revenue, profit, year-on-year growth, high margins, increasing share price etc. But while goals and metrics are powerful, that power can be dangerous, too:<\/p>\n

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