{"id":53979,"date":"2022-06-26T10:10:57","date_gmt":"2022-06-26T14:10:57","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53979"},"modified":"2022-06-27T23:11:55","modified_gmt":"2022-06-28T03:11:55","slug":"ccul-2022-annual-meeting","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/","title":{"rendered":"Let&#8217;s #CUImagine: Carolinas Credit Union League Annual Meeting"},"content":{"rendered":"<p>The perfect vacation? Sunshine, blue skies, and plenty of inspiration! The folks organizing the Carolinas Credit Union League Annual Meeting got it all right &#8212; including the perfect weather! Imagine 2022, held in Myrtle Beach, South Carolina, was full of good fun, great conversations, and amazing views.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Still, this wasn&#8217;t entirely a vacation! The real work behind this event focused on all things credit union growth, from building the energy and advocacy for the year ahead, to growing a stronger foundation for future development. Especially in challenging times, we all need stability &#8212; and as Jimi Hendrix noted, castles made of sand fall into the sea eventually!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53981 aligncenter\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/sandcastle-1024x771.jpg\" alt=\"sandcastle CCUL IMAGINE\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/sandcastle-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/sandcastle-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/sandcastle-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/sandcastle-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Good times, sweet treats<\/h2>\n<p>In such a beautiful location, enjoying the outdoors was a definite plus! In addition to time on the beach and by the pool, <a href=\"https:\/\/www.carolinasleague.org\/\" target=\"_blank\" rel=\"noopener\">CCUL<\/a> event organizers hosted a golf outing and an evening soiree on the patio, among other opportunities. To sweeten the deal, there was a candy station, great food, and plenty of refreshments to keep everyone&#8217;s energy high.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53984\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/candy-station-1024x771.jpg\" alt=\"candy station CCUL Imagine\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/candy-station-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/candy-station-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/candy-station-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/candy-station-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Listen and learn<\/h2>\n<p>In addition to the opportunities to meet with and learn from so many exhibitors, each of the speakers offered a unique perspective that added to the general conversation. From political forecasts to advocacy updates, current events and their implications for the economy in general and credit unions specifically were a common theme. Larry Sabato, director of the University of Virginia&#8217;s Center for Politics, presented &#8220;Sabato&#8217;s Crystal Ball&#8221; with an insightful look ahead at changes to watch.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Another key area of conversation was employee engagement. There&#8217;s no doubt: The pandemic and the <a href=\"https:\/\/www.sogolytics.com\/blog\/mystery-of-disappearing-workers\/\" target=\"_blank\" rel=\"noopener\">Great Resignation<\/a> have made it challenging to keep workers on board. New opportunities in remote work, especially, may be very tempting for those frontline workers who have borne the brunt of delivering &#8220;essential services&#8221; to communities during times of need. Motivational speaker Denise Ryan spoke on the need to uncover the true factors that drive each employee. &#8220;Incorrectly&#8221; rewarding someone based on what you perceive as valuable can be a big mistake, and can completely backfire! For example, consider the manager\/<em>employee<\/em> scenarios below:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Congratulations! You did such a great job on this team, you can lead the next project.\u00a0<em>(Wow, my biggest nightmare&#8230; thanks?)<\/em><\/li>\n<li>Amazing job! I&#8217;m taking you out for a steak dinner!\u00a0<em>(Thanks, but you know I&#8217;m a vegetarian, right?)<\/em><\/li>\n<li>Great work! You&#8217;ll represent us at the next networking event!\u00a0<em>(For this introvert, the best reward would be not having to go to networking events at all!)<\/em><\/li>\n<\/ul>\n<p>Now, it&#8217;s possible that you know your team really really well and you know exactly which factors motivate who and how much. If not, might be time for a quick <a href=\"https:\/\/www.sogolytics.com\/assessment\/\" target=\"_blank\" rel=\"noopener\">assessment<\/a>! \ud83d\ude09<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53985\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/pizza-1024x771.jpg\" alt=\"Denise Ryan CCUL Imagine\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/pizza-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/pizza-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/pizza-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/pizza-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Best session<\/h2>\n<p>Okay, so maybe it sounds totally biased, but the best session was definitely the one led by SoGo&#8217;s own Chief Revenue Officer, <a href=\"https:\/\/www.linkedin.com\/in\/harisazmi\/\" target=\"_blank\" rel=\"noopener\">Haris Azmi<\/a>! And yes, based on the feedback we heard during and afterward, the session was also well received by people who don&#8217;t work for this company. \ud83d\ude09<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This session, titled &#8220;How to Use Member Experience to Drive Retention and Loan Growth&#8221;, brought together a number of the lessons learned through our experiences with <a href=\"https:\/\/www.sogolytics.com\/credit-union\/\" target=\"_blank\" rel=\"noopener\">credit union partners<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In the best of times and in the most challenging of times, experience has become a significant differentiator in consumer choice. For credit unions, the step up from collecting ad hoc feedback to implementing more consistent, systematic experience management solutions can have a huge impact. Monitoring member experience, being able to respond to any friction points in real time, and utilizing advanced analytics to identify the key drivers and unexpectedly impactful variables (Hint: <a href=\"https:\/\/www.sogolytics.com\/case-studies\/all-in-credit-union\/\" target=\"_blank\" rel=\"noopener\">It&#8217;s the coffee!<\/a>) &#8212; all of these allow credit unions to retain members more consistently. Loan growth, of course, is its own complete topic of conversation, but it&#8217;s also significantly connected to the importance of having the right conversations with the right people at the right time.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>A very special shout-out to our partner Genice DeCorte of HealthShare Credit Union, for the invitation to present (<a href=\"https:\/\/www.sogolytics.com\/case-studies\/healthshare-credit-union\/\" target=\"_blank\" rel=\"noopener\">Read her story here!<\/a>). It was also great to see our friend Jerry Wise, President\/CEO of Greensboro Federal Credit Union, and to hear about their experience with <a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SoGoCX<\/a>.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53988\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/HA-CCUL-1024x771.jpg\" alt=\"Haris Azmi CCUL Imagine\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/HA-CCUL-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/HA-CCUL-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/HA-CCUL-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/HA-CCUL-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Wait, how beautiful was it?<\/h2>\n<p>This beautiful.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53990\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/ocean-view-1024x771.jpg\" alt=\"myrtle beach CCUL Imagine\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/ocean-view-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/ocean-view-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/ocean-view-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/06\/ocean-view-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>What will you imagine this year?<\/h2>\n<p>As we&#8217;ve all returned to work &#8212; although some may have opted to Work From Hammock (see below!) &#8212;\u00a0 it&#8217;s time to turn inspiration into action! We&#8217;d love to hear your takeaways on this event and how you&#8217;re using what you&#8217;ve learned. (Connect with us at cu@Sogolytics.com!) After all, you can imagine all you want, but you&#8217;ll only see results when you get motivated and get moving. Pizza, anyone? \ud83d\ude09<\/p>\n<div class=\"div-spacer\"><\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CfRzVwtpbha\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CfRzVwtpbha\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Sogolytics (@Sogolytics)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The perfect vacation? Sunshine, blue skies, and plenty of inspiration! The folks organizing the Carolinas Credit Union League Annual Meeting got it all right &#8212; including the perfect weather! Imagine 2022, held in Myrtle Beach, South Carolina, was full of good fun, great conversations, and amazing views. Still, this wasn&#8217;t entirely a vacation! The real work behind this event focused on all things credit union growth, from building the energy and advocacy for the year ahead, to growing a stronger foundation for future development. Especially in challenging times, we all need stability &#8212; and as Jimi Hendrix noted, castles made of sand fall into the sea eventually! Good times, sweet treats In such a beautiful location, enjoying the outdoors was a definite plus! In addition to time on the beach and by the pool, CCUL event organizers hosted a golf outing and an evening soiree on the patio, among other opportunities. To sweeten the deal, there was a candy station, great food, and plenty of refreshments to keep everyone&#8217;s energy high. Listen and learn In addition to the opportunities to meet with and learn from so many exhibitors, each of the speakers offered a unique perspective that added to the general conversation. From political forecasts to advocacy updates, current events and their implications for the economy in general and credit unions specifically were a common theme. Larry Sabato, director of the University of Virginia&#8217;s Center for Politics, presented &#8220;Sabato&#8217;s Crystal Ball&#8221; with an insightful look ahead at changes to watch. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[584,628,516,585,771,208],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let&#039;s #CUImagine: Carolinas Credit Union League Annual Meeting - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Held in beautiful Myrtle Beach, the Carolinas Credit Union League 2022 Annual Meeting featured insights, fun, and plenty of sunshine!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s #CUImagine: Carolinas Credit Union League Annual Meeting - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Held in beautiful Myrtle Beach, the Carolinas Credit Union League 2022 Annual Meeting featured insights, fun, and plenty of sunshine!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-26T14:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T03:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Krut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/\",\"name\":\"Let's #CUImagine: Carolinas Credit Union League Annual Meeting - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2022-06-26T14:10:57+00:00\",\"dateModified\":\"2022-06-28T03:11:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\"},\"description\":\"Held in beautiful Myrtle Beach, the Carolinas Credit Union League 2022 Annual Meeting featured insights, fun, and plenty of sunshine!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/ccul-2022-annual-meeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Let&#8217;s #CUImagine: Carolinas Credit Union League Annual Meeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\",\"name\":\"Melissa Krut\",\"description\":\"Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. 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