{"id":54178,"date":"2022-07-15T17:31:01","date_gmt":"2022-07-15T21:31:01","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=54178"},"modified":"2023-07-21T12:20:32","modified_gmt":"2023-07-21T16:20:32","slug":"how-to-improve-hotel-guest-satisfaction-in-2022","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-improve-hotel-guest-satisfaction-in-2022\/","title":{"rendered":"How to Reverse the Decline in Hotel Guest Satisfaction in 2022"},"content":{"rendered":"

For the hotel industry in 2022, it\u2019s a classic case of \u201cgood news, bad news.\u201d<\/p>\n

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The good news? In general, the industry is continuing to rebound from the depths of the pandemic. In the United States specifically, occupancy rose sharply from January through March, according to research by HotStats<\/a>. Although the market appears to be leveling off in July, performance is still within 10 percent of pre-pandemic levels\u2014even amid a simultaneous increase in hotel prices.<\/p>\n

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The bad news? Despite the rise in occupancy, overall customer satisfaction is headed in the opposite direction. A recent report by J.D. Power<\/a> concluded that overall hotel guest satisfaction in 2022 has declined by 8 points (on a 1,000-point scale) since the previous year.<\/p>\n

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\"A<\/a><\/p>\n

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What explains the rise in travel volume and the corresponding decline in guest satisfaction? According to the research, travelers don\u2019t think they\u2019re getting enough bang for their buck.<\/p>\n

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\u201cThe single biggest factor driving this year\u2019s 8-point decline in overall satisfaction is hotel cost and fees,\u201d the J.D. Power report reads. \u201cAnother factor driving the decline is satisfaction with guest rooms, which suggests that hotel guests are feeling like they are paying more, but not getting more in return.\u201d<\/p>\n

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This suggests that hotels could probably win over a lot of customers by simply slashing room rates. However, that\u2019s not economically viable for many hotels, especially since the industry hasn\u2019t fully recovered to pre-pandemic levels.<\/p>\n

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The other option, of course, is to improve the overall customer experience so that hotel guests at least feel as if they\u2019re getting a decent value for the room rates they\u2019re paying. Below, we\u2019ll look at a few ways of doing just that!<\/p>\n

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Make the hotel experience more hygienic than ever<\/h2>\n

Though the uptick in travelers may imply waning concern about the dangers of Covid, guests still want to feel safe when they stay at your hotel. The more you can emphasize and advertise cleanliness and safety precautions, the more peace of mind your guests will enjoy during their visit.<\/p>\n

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Some best practices include:<\/p>\n

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