{"id":54592,"date":"2022-08-31T15:03:57","date_gmt":"2022-08-31T19:03:57","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=54592"},"modified":"2022-08-31T17:25:10","modified_gmt":"2022-08-31T21:25:10","slug":"event-registration-tips","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/","title":{"rendered":"6 Event Registration Tips to Get Attendees RSVPing “Yes”"},"content":{"rendered":"

Here\u2019s what many folks don\u2019t realize: Planning an event isn\u2019t solely about project management and making sure everything comes together.<\/p>\n

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You\u2019ve also got to have some advertising or marketing know-how, which will help you come up with strategies to get more attendees RSVPing “yes.”<\/p>\n

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In this article, we share 6 tips that will help boost your event attendance. Read on to learn more!<\/p>\n

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\"Someone<\/a><\/p>\n

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1. Make it look professional<\/h2>\n

Humans are visual creatures – that much is obvious.<\/p>\n

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With that in mind, make sure that your registration page looks professional and well put together, in order to increase your number of registrations.<\/p>\n

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Instead of using pop-out Google Forms or similar, which look barebones and minimal (and not in a good way!), we recommend creating a\u00a0custom registration form<\/a> and\u00a0embedding it on your website<\/a>.<\/p>\n

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Make sure your branding is present on the page, and consider adding testimonials from past events for social proof.<\/p>\n

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2. Reduce loading speed<\/h2>\n

This one\u2019s pretty technical, but important to keep in mind. You want to ensure that your page loads as quickly as possible, because 7% of conversions are lost<\/a> with every one second delay in page load speed.<\/p>\n

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If you\u2019re not sure what your page load time is, you can calculate it easily with this PageSpeed tool<\/a> by Google. Just enter the URL of your page, and it\u2019ll tell you how long it takes to load (and give you recommendations on how to speed that up).<\/p>\n

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A simple best practice to follow: try to keep the number of images and videos on your page to a minimum. For the images\/videos that you do need to have up, make sure their file sizes are optimized.<\/p>\n

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3. Communicate value<\/h2>\n

Most event registration pages include an agenda of some sort, to let attendees know the breakdown of events.<\/p>\n

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We want you to go one step beyond that – don\u2019t just tell your attendees what they\u2019re getting, add more detail and frame it in a way that shows them the value.<\/p>\n

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Here are some examples:<\/p>\n

<\/div>\n\n\n\n\n\n
Instead of … <\/strong><\/td>\nTry:<\/strong><\/td>\n<\/tr>\n
SEO Masterclass by John Doe<\/td>\nSEO Masterclass by John Doe, author of SEO For Dummies<\/em>. In this class, you\u2019ll get a crash course on how to optimize your website\u2019s SEO and grow your page traffic from 0 to 5 digits.<\/td>\n<\/tr>\n
Cryptocurrency 101 with Jane Doe<\/td>\nCryptocurrency 101 with Jane Doe, CEO of Binance. In this talk, you\u2019ll learn how to identify and steer clear of cryptocurrency scams, and Jane will share her personal framework that she uses to evaluate crypto buys.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n

\"Filling<\/a><\/p>\n

<\/div>\n

4. Utilize UX principles<\/h2>\n

Another tip for improving your registration page\u2026 try to adhere to User Experience (UX)<\/a> principles when designing your form!<\/p>\n

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For example, think about the UX principles for writing Calls to Action (CTAs).<\/p>\n

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When it comes to CTAs, less is more – so aim to have just one CTA on the entire page. Figure out your most valuable CTA (in this context, something along the lines of \u201cRegister now\u201d) and focus on driving all your users to take this action.<\/p>\n

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Other CTAs (eg: \u201cCheck out our social media,\u201d \u201cSubscribe to our newsletter,\u201d \u201cBrowse pictures of previous events\u201d) will only serve to distract users. While you can add these links or CTAs on other parts of your website, you should not add them to your registration page.<\/p>\n

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Another UX tip: minimize the number of fields on your sign-up form as much as possible.<\/p>\n

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Yes, from your perspective, you\u2019d want to gather as much information about your attendees as possible, so that you can get a sense of whether they\u2019d be a hot\/warm\/cold lead, and see whether you can potentially convert them as a customer.<\/p>\n

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However, from your attendees\u2019 point of view, filling out a long form with plenty of fields is mildly annoying at best, and a deal-breaker at worst.<\/p>\n

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Bottom line? A long form can definitely be off-putting, so only add as many fields as necessary. There are other ways to collect information from your attendees later, such as conducting on-site polling<\/a> during the event itself.<\/p>\n

<\/div>\n

5. Promote, promote, promote<\/h2>\n

It\u2019s a numbers game: The more you promote your event, the more views you get on your page. The more views you get on your page, the more sign-ups you get.<\/p>\n

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There are two ways to go about doing this: internally and externally.<\/p>\n

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Internally, tap on your employees and get them to share the event on their LinkedIn profiles, and with their friends and family. Consider creating a banner (with key details such as dates, timing, and location included within the banner) for employees to circulate – they\u2019re more likely to share it if they can just quickly post a pre-approved image, instead of having to sit down and think about how to craft the post.<\/p>\n

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On top of that, also include links to the event registration page in your team\u2019s email signatures – this takes just a few seconds to do, but helps spread the word far and wide.<\/p>\n

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Externally, get your event speakers or VIP guests to talk about the event on their social media. Again, we recommend creating a banner for them. Be sure to add their headshot and name within the banner – they\u2019ll be more likely to share this, as opposed to a generic event banner that doesn\u2019t mention their name.<\/p>\n

<\/div>\n

6. Convey a sense of urgency<\/h2>\n

Have you ever seen those countdown timers on Ecommerce stores, the ones that count down to when a mega sale ends? Ecommerce stores use these to convey a sense of urgency, and to get shoppers to check out quickly.<\/p>\n

<\/div>\n

To boost attendee registration, you can use the same feature on your registration page. If you\u2019re using a WordPress website, there are plenty of plugins that allow you to add a customizable countdown timer to your page in no time.<\/p>\n

<\/div>\n

If that\u2019s too salesy for your taste, you can opt for a softer approach by just updating your registration page as it gets closer to your event. Simply add a note to say \u201c5 more days to go – slots filling up fast!\u201d or \u201cLast 10 slots available.\u201d This will also convey urgency, and encourage sign-ups<\/a>.<\/p>\n

<\/div>\n

A final word on improving event registration<\/h2>\n

If you\u2019re planning an event, it can be easy to get caught up with the logistics, and then only deal with event marketing or promotion as an afterthought. That said, this is a pitfall that you want to actively avoid!<\/p>\n

<\/div>\n

Instead, if you want to make the most of the event<\/a>, consider your event promotion strategy from the get-go, keeping in mind the tips we\u2019ve shared in this article.<\/p>\n

<\/div>\n

Remember: Several of the things you should be doing (everything revolving around optimizing your registration page, for example) will need to be planned from the get-go, and can\u2019t be slotted in at the last minute. So be sure to prioritize promotion!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s what many folks don\u2019t realize: Planning an event isn\u2019t solely about project management and making sure everything comes together. You\u2019ve also got to have some advertising or marketing know-how, which will help you come up with strategies to get more attendees RSVPing “yes.” In this article, we share 6 tips that will help boost your event attendance. Read on to learn more! 1. Make it look professional Humans are visual creatures – that much is obvious. With that in mind, make sure that your registration page looks professional and well put together, in order to increase your number of registrations. Instead of using pop-out Google Forms or similar, which look barebones and minimal (and not in a good way!), we recommend creating a\u00a0custom registration form and\u00a0embedding it on your website. Make sure your branding is present on the page, and consider adding testimonials from past events for social proof. 2. Reduce loading speed This one\u2019s pretty technical, but important to keep in mind. You want to ensure that your page loads as quickly as possible, because 7% of conversions are lost with every one second delay in page load speed. If you\u2019re not sure what your page load time is, you can calculate it easily with this PageSpeed tool by Google. Just enter the URL of your page, and it\u2019ll tell you how long it takes to load (and give you recommendations on how to speed that up). A simple best practice to follow: try to keep the number […]<\/p>\n","protected":false},"author":25,"featured_media":5037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,882],"tags":[198,12,397,897,561,32,906,898],"yoast_head":"\n6 Event Registration Tips to Get Attendees RSVPing "Yes" - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Event planning is more than just the event and making sure everything comes together: it's also an exercise into marketing and promotion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Event Registration Tips to Get Attendees RSVPing "Yes" - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Event planning is more than just the event and making sure everything comes together: it's also an exercise into marketing and promotion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T19:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T21:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cherie Foo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/\",\"name\":\"6 Event Registration Tips to Get Attendees RSVPing \\\"Yes\\\" - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2022-08-31T19:03:57+00:00\",\"dateModified\":\"2022-08-31T21:25:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8\"},\"description\":\"Event planning is more than just the event and making sure everything comes together: it's also an exercise into marketing and promotion.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/event-registration-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"6 Event Registration Tips to Get Attendees RSVPing “Yes”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8\",\"name\":\"Cherie Foo\",\"description\":\"Cherie is an avid lover of hiking, and she can easily spend hours curled up with a good book. 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