{"id":549,"date":"2012-12-03T09:09:30","date_gmt":"2012-12-03T13:09:30","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=549"},"modified":"2026-05-14T03:41:15","modified_gmt":"2026-05-14T07:41:15","slug":"distributing-your-survey-collecting-lots-of-data","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/distributing-your-survey-collecting-lots-of-data\/","title":{"rendered":"Distributing Your Survey: Collecting Lots of Data"},"content":{"rendered":"
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If you’ve ever run and managed an online survey, you’ve likely spent time worrying about what questions to ask. While the questions are certainly important, you also need to make sure that your survey reaches a lot of people and that you obtain high-quality data.<\/p>\n

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Over the next few days, we\u2019ll be discussing the importance of:<\/p>\n

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  1. Getting your survey out to as many survey-takers as possible. If they don’t see your survey, how can they participate?<\/li>\n
  2. Ensuring that the data you receive is reliable and of good quality. Many surveys become victims of Garbage In, Garbage Out. In other words, poorly designed and distributed surveys return worthless data.<\/li>\n<\/ol>\n

    First, let\u2019s talk about data collection. The most important rule is to collect lots of high quality data \u2014 the more the better.<\/p>\n

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    Here are some ways to achieve that:<\/p>\n

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    Beat spam filters<\/h2>\n

    If you’re scratching your head wondering why your response rate is so low, keep in mind that people can’t take surveys they don\u2019t receive. The most likely culprit \u2014 too many of your survey invitations are ending up in spam filters.<\/p>\n

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    One of the key reasons for survey invitations getting stuck in spam filters is the MX record mismatch. I’ll spare you the technical details, but it\u2019s very likely your current online survey tool<\/a> has this problem. If your email is being trapped, and your technical support has no idea why, you must relay your email through your own mail server.<\/p>\n

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    Open all channels<\/h2>\n

    It\u2019s essential to have multiple ways to launch your survey<\/a>. Sogolytics helps you reach a wider audience through the following ways:<\/p>\n