{"id":55247,"date":"2022-11-05T10:05:51","date_gmt":"2022-11-05T14:05:51","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=55247"},"modified":"2022-11-10T12:05:51","modified_gmt":"2022-11-10T17:05:51","slug":"how-banks-can-attract-gen-z-employees","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-banks-can-attract-gen-z-employees\/","title":{"rendered":"How Banks Can Attract More Gen Z Employees"},"content":{"rendered":"

Previously, we\u2019ve looked at ways that financial institutions can appeal to Millennials and Zoomers<\/a> to turn them into bank members. But now, we\u2019re examining Generation Z as a source of talent, and looking at ways that your financial institution can be an attractive employer for this age cohort.<\/p>\n

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The 68 million Americans who make up Gen Z were born between 1997 and 2012, meaning many of its oldest members are just now finishing up their post-secondary education and entering the U.S. workforce. Let\u2019s look at some of the facts and figures about Gen Z, and then consider the ways that financial institutions can appeal to Zoomers\u2019 tastes and habits.<\/p>\n

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Understanding Gen Z<\/h2>\n

No Zoomer remembers a life without Google (which kicked off in 1998), and many of them have no recollection of a world without smartphones (the first generation iPhone hitting the U.S. market in 2007). Most members of Gen Z\u2014since they were teens or even children\u2014have had a powerful computer in their pocket, which is able to answer to practically any question.<\/p>\n

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As a result, Zoomers feel incredibly self-reliant\u2014perhaps even more so than their Gen X parents, who were the original \u201clatchkey kid\u201d generation. A member of Gen Z feels empowered to handle new challenges and figure things out for themselves, which is a valuable quality in a new employee.<\/p>\n

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Because the internet age has allowed Zoomers to get things done at any time and any place, they don\u2019t see the need for cubicles and strict office hours. They expect the kind of flexibility and work-from-home lifestyle that has gained incredible popularity in the last couple of years as a result of the pandemic.<\/p>\n

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On a related note, Gen Z is likely to view the COVID-19 global pandemic as a \u201cgeneration-defining moment\u201d of their coming of age, similar to the way that Millennials viewed 9\/11. In fact, research by the Center for Generational Kinetics (CGK)<\/a> has helped illustrate the significant impact that the pandemic has had on Gen Z:<\/p>\n

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