{"id":55883,"date":"2023-01-03T07:06:40","date_gmt":"2023-01-03T12:06:40","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=55883"},"modified":"2023-01-03T07:28:19","modified_gmt":"2023-01-03T12:28:19","slug":"market-research-for-new-business","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/","title":{"rendered":"New Business \u2013 But First, Market Research"},"content":{"rendered":"<p>Starting a business? Take it from us\u2014you should never commit to an idea without first doing market research.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Why is market research important? In a nutshell, it helps you understand the industry that you\u2019ll potentially be entering, and allows you to further develop your idea and flesh it out in greater detail.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>On top of that, market research also allows you to identify potential challenges and <a href=\"https:\/\/www.sogolytics.com\/blog\/7-market-research-pitfalls-to-avoid\/\" target=\"_blank\" rel=\"noopener\">pitfalls<\/a>, and assess whether your idea is profitable enough to make it a worthwhile opportunity.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In this article, we\u2019ll take you through the different types of market research, and outline how to conduct research for a new business.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Ready? Let\u2019s jump right in!<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55945\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-scaled.jpg\" alt=\"A group of engaged employees watching a presentation\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-scaled.jpg 2560w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-1536x1024.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-2048x1365.jpg 2048w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/12\/jason-goodman-Oalh2MojUuk-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Market research: Primary vs. secondary research<\/h2>\n<p>Here\u2019s the difference between primary and secondary market research:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li><strong>Primary research<\/strong> refers to research that you conduct on your own. If you\u2019re talking to potential customers and sending out surveys, that\u2019s primary research.<\/li>\n<li><strong>Secondary research<\/strong> refers to existing data and public records that you can tap into. If you\u2019re looking at trend reports or charts from Statista or other market data platforms, that\u2019s secondary research.<\/li>\n<\/ul>\n<p>If you\u2019re wondering which is better, primary or secondary research, the answer is&#8230; both! <a href=\"https:\/\/www.sogolytics.com\/blog\/internal-vs-external-market-research-is-there-a-best-approach\/\" target=\"_blank\" rel=\"noopener\">Primary and secondary research<\/a> are complementary and should be used hand-in-hand.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>On a macro level, secondary research helps you look at the big picture. It gives you a high-level overview of the industry, and shows you who your competitors are.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>On a micro level, primary research helps you to dig deep and understand your potential customers better. This type of research is useful for uncovering insights regarding a particular topic.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For example, you might want to find out what your customers think about your competitor\u2019s product (so that you can improve upon your competitor\u2019s shortfalls when developing a superior product).<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>One caveat: When doing primary research, you might be limited by the number of responses that you can collect.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Although it might be difficult, we do recommend broadcasting your survey\/questionnaire to as many people as possible. If you get 50 responses, for example, it\u2019ll definitely be more accurate than 10 responses. The law of large numbers applies here!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Also, when conducting research and polling people, don\u2019t just indiscriminately send out your survey to everyone under the sun. You\u2019ll want to specifically reach out to your target audience and collect responses only from them.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>What are the different types of research?<\/h2>\n<p>Primary and secondary research aside, what are the different types of research, and what questions can you answer with each type?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Here are a few categories to keep in mind:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<table style=\"font-family: arial,sans-serif; border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td>Type of research<\/td>\n<td>What is it?<\/td>\n<td>What questions does this answer?<\/td>\n<\/tr>\n<tr>\n<td>Basic market research<\/td>\n<td>Market sizing and demand research<\/td>\n<td>What is the size of the market? How much revenue is generated per year? Is the market still growing, and if so, by how much? How much can you potentially make?<\/td>\n<\/tr>\n<tr>\n<td>Competitive analysis<\/td>\n<td>An analysis of your competitors<\/td>\n<td>Who are the main players in the market? How much market share do they have? What are their SWOT (strengths, weaknesses, opportunities, threats)?<\/td>\n<\/tr>\n<tr>\n<td>Pricing research<\/td>\n<td>An analysis of your competitors\u2019 pricing<\/td>\n<td>How much do your competitors charge for their products? How much are your customers willing to pay? What makes demand more price elastic or price inelastic?<\/td>\n<\/tr>\n<tr>\n<td>Campaign research<\/td>\n<td>An analysis of your competitors\u2019 campaigns<\/td>\n<td>What are the common campaigns or promotions that are used in this industry? What campaigns are more effective than others?<\/td>\n<\/tr>\n<tr>\n<td>Product\/service use research<\/td>\n<td>User testing or usability testing to identify how customers use your product<\/td>\n<td>Is your product easy to use? Is there a learning curve and if so, how steep is it? Are your customers using your product in the intended way?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"div-minispacer\"><\/div>\n<p>At the very minimum, you should be doing basic market research, <a href=\"https:\/\/www.sogolytics.com\/blog\/the-ins-outs-of-market-research-in-a-competitive-environment\/\" target=\"_blank\" rel=\"noopener\">competitive analysis<\/a>, and pricing research for any business idea that you\u2019re trying to flesh out.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>While campaign research and product\/service use research are also useful, they can come at a later stage.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55157\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash.jpg\" alt=\"omnichannel retail\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash.jpg 1920w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-1536x1024.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/10\/mike-petrucci-c9FQyqIECds-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Conducting research for a new business<\/h2>\n<p>How do you conduct research for a new business? Here are the steps involved:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Step 1: Identify all the different types of research you want to conduct: basic market research, competitive analysis, pricing research, etc<\/li>\n<li>Step 2: Comb the internet to see what data is already available<\/li>\n<li>Step 3: Identify the remaining research questions that you need to conduct primary research for<\/li>\n<li>Step 4: Come up with a budget<\/li>\n<li>Step 5: Choose your preferred channels (interviews, focus groups, etc)<\/li>\n<li>Step 6: Consolidate your research and summarize your findings<\/li>\n<\/ul>\n<p>We\u2019ve already discussed steps 1-3; once those are done, the next steps are to come up with a budget and craft your action plan with your preferred channels.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 4: Come up with a budget<\/h2>\n<p>How much should your budget be? This really depends on your resources and financing. If you do have a sizeable budget, that will definitely help, as you\u2019ll be able to provide some sort of incentive in exchange for each participant\u2019s time.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you\u2019re cash-strapped and don\u2019t have a research budget, that\u2019s fine too. But do try and make things as convenient as possible for your participants. For example, you can travel to meet them at their location rather than asking them to come to you, and buy them a drink if you\u2019re meeting them at a coffee shop.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 5: Choose your preferred channels<\/h2>\n<p>There are a few channels you can utilize to conduct research, such as:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Surveys and questionnaires<\/li>\n<li>Interviews<\/li>\n<li>Focus groups<\/li>\n<li>User testing sessions<\/li>\n<\/ul>\n<p>Selecting a channel is pretty straightforward\u2014it all depends on the type of questions you want to ask. Here\u2019s a breakdown:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<table style=\"font-family: arial,sans-serif; border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td>Channel<\/td>\n<td>Good for:<\/td>\n<\/tr>\n<tr>\n<td>Surveys \/ questionnaires<\/td>\n<td>Quantitative questions (On a scale of 1-10, rate the importance of pricing in your decision to purchase Product X)<\/td>\n<\/tr>\n<tr>\n<td>Interviews<\/td>\n<td>Qualitative or opinion-based questions (What is your impression of Brand X?)<\/td>\n<\/tr>\n<tr>\n<td>Focus groups<\/td>\n<td>Qualitative or opinion-based questions (What is your impression of Brand X?)<\/td>\n<\/tr>\n<tr>\n<td>User testing sessions<\/td>\n<td>Walkthroughs and demos (where the user attempts to use a product, tool, or software to complete a specific action)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 6: Summarize your findings<\/h2>\n<p>Once you\u2019re done with your research, the last step is to summarize your findings.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Now, depending on how many surveys, interviews and focus groups you have conducted, you might be sitting on a ton of data and notes that you collected.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Don\u2019t just let your notes sit there\u2014review them and summarize them, and come up with a set of key insights that you can use to guide your decision-making process.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This research will now act as your source of truth\u2014but don\u2019t forget to revisit it from time to time, and to update your research if necessary. As the market evolves and changes, you\u2019ll need to keep abreast of the <a href=\"https:\/\/www.sogolytics.com\/blog\/top-customer-experience-marketing-trends-today\/\" target=\"_blank\" rel=\"noopener\">latest trends and insights<\/a>, in order to maintain your competitive edge.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>A final word on conducting research for a new business<\/h2>\n<p>We know, we know\u2014research feels like doing homework, and that isn\u2019t always fun.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>But what separates an idea from a solid, well-thought-out business concept that has the potential to make you a lot of money? Research. Luckily, you don\u2019t have to do it alone! Sogolytics helps you quickly launch <a href=\"https:\/\/www.sogolytics.com\/market-research\/\" target=\"_blank\" rel=\"noopener\">market research projects<\/a> that can give you a clearer picture of your target market.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So start Googling, drafting those surveys, and reaching out to potential customers. It\u2019s time to evaluate your business idea and see if it\u2019s worth your time and energy!<\/p>\n<div class=\"div-minispacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business? Take it from us\u2014you should never commit to an idea without first doing market research. Why is market research important? In a nutshell, it helps you understand the industry that you\u2019ll potentially be entering, and allows you to further develop your idea and flesh it out in greater detail. On top of that, market research also allows you to identify potential challenges and pitfalls, and assess whether your idea is profitable enough to make it a worthwhile opportunity. In this article, we\u2019ll take you through the different types of market research, and outline how to conduct research for a new business. Ready? Let\u2019s jump right in! Market research: Primary vs. secondary research Here\u2019s the difference between primary and secondary market research: Primary research refers to research that you conduct on your own. If you\u2019re talking to potential customers and sending out surveys, that\u2019s primary research. Secondary research refers to existing data and public records that you can tap into. If you\u2019re looking at trend reports or charts from Statista or other market data platforms, that\u2019s secondary research. If you\u2019re wondering which is better, primary or secondary research, the answer is&#8230; both! Primary and secondary research are complementary and should be used hand-in-hand. On a macro level, secondary research helps you look at the big picture. It gives you a high-level overview of the industry, and shows you who your competitors are. On a micro level, primary research helps you to dig deep and understand your potential customers [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":5081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,194],"tags":[758,273,30,640,625,961],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Business \u2013 But First, Market Research - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Market research is vital to start any business to understand better the market you&#039;re entering and secure your success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Business \u2013 But First, Market Research - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Market research is vital to start any business to understand better the market you&#039;re entering and secure your success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T12:06:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T12:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/08\/market-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cherie Foo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/\",\"name\":\"New Business \u2013 But First, Market Research - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2023-01-03T12:06:40+00:00\",\"dateModified\":\"2023-01-03T12:28:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8\"},\"description\":\"Market research is vital to start any business to understand better the market you're entering and secure your success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"New Business \u2013 But First, Market Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8\",\"name\":\"Cherie Foo\",\"description\":\"Cherie is an avid lover of hiking, and she can easily spend hours curled up with a good book. Her greatest personal achievement to date is surviving a 48 hour bus trip -- in which she was jammed shoulder to shoulder with strangers (and live chickens which were illegally smuggled on board).\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/cfoo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Business \u2013 But First, Market Research - Sogolytics Blog","description":"Market research is vital to start any business to understand better the market you're entering and secure your success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/","og_locale":"en_US","og_type":"article","og_title":"New Business \u2013 But First, Market Research - Sogolytics Blog","og_description":"Market research is vital to start any business to understand better the market you're entering and secure your success.","og_url":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/","og_site_name":"Sogolytics Blog","article_published_time":"2023-01-03T12:06:40+00:00","article_modified_time":"2023-01-03T12:28:19+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/08\/market-2.jpg","type":"image\/jpeg"}],"author":"Cherie Foo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/","url":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/","name":"New Business \u2013 But First, Market Research - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2023-01-03T12:06:40+00:00","dateModified":"2023-01-03T12:28:19+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8"},"description":"Market research is vital to start any business to understand better the market you're entering and secure your success.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/market-research-for-new-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"New Business \u2013 But First, Market Research"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/4f9494ad60a9326bf03aefa96dfb5df8","name":"Cherie Foo","description":"Cherie is an avid lover of hiking, and she can easily spend hours curled up with a good book. Her greatest personal achievement to date is surviving a 48 hour bus trip -- in which she was jammed shoulder to shoulder with strangers (and live chickens which were illegally smuggled on board).","url":"https:\/\/www.sogolytics.com\/blog\/author\/cfoo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/55883"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=55883"}],"version-history":[{"count":15,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/55883\/revisions"}],"predecessor-version":[{"id":56040,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/55883\/revisions\/56040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=55883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=55883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=55883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}