{"id":55986,"date":"2023-01-06T08:00:58","date_gmt":"2023-01-06T13:00:58","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=55986"},"modified":"2023-07-11T08:00:25","modified_gmt":"2023-07-11T12:00:25","slug":"how-to-create-a-marketing-strategy-for-a-new-business","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-create-a-marketing-strategy-for-a-new-business\/","title":{"rendered":"How to Create a Marketing Strategy for a New Business"},"content":{"rendered":"<p>If you\u2019re trying to market or promote a brand new business, what do you do? Where do you start?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48106\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash.jpg\" alt=\"risk asssessment\" width=\"5600\" height=\"3733\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash.jpg 5600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 5600px) 100vw, 5600px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Here\u2019s a quick overview of the entire process:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Create a customer persona<\/li>\n<li>Come up with branding guidelines and assets<\/li>\n<li>Decide on your goal(s)<\/li>\n<li>Decide on your key metrics and reporting cadence<\/li>\n<li>Decide on your marketing channels<\/li>\n<li>Create an action plan<\/li>\n<\/ul>\n<p>Now for a more detailed breakdown, let\u2019s jump right in!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 1: Create a customer persona<\/h2>\n<p>First things first: before you even start to think about your marketing plan, you\u2019ll want to create a <a href=\"https:\/\/www.sogolytics.com\/blog\/create-buyer-personas-5-mistakes\/\" target=\"_blank\" rel=\"noopener\">customer persona<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Simply put, this is a fictional profile that represents your target customer. If you have a few different segments, you\u2019ll want to create one persona for each segment.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Now, what\u2019s the difference between a target audience and a customer persona?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>A <a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-survey-user-experience\/\" target=\"_blank\" rel=\"noopener\">target audience<\/a> is a more generic, high-level overview of who you\u2019re targeting, in terms of demographics.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>On the other hand, a customer persona is much more in-depth. With a customer persona, you create a fictional person and flesh out their likes, dislikes, pain points, and more.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Here\u2019s an example:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<div class=\"custom-table-1\">\n<table style=\"font-weight: 400;\" data-tablestyle=\"Custom\" data-tablelook=\"0\" aria-rowcount=\"2\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"69905\"><strong>Target audience\u00a0<\/strong><\/td>\n<td data-celllook=\"69905\"><strong>Customer persona\u00a0<\/strong><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Men, 30s-50s, interested in running<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Name: Runner Rick<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Age: 35<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Education: College education<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Location: United States<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Job: Working professional<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Social media platforms used: Facebook, Instagram<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Likes: Running, nature, watching movies, spending time with family<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"div-minispacer\"><\/div>\n<p>How do you create a customer persona?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Most marketing teams will choose a template (there are many available online\u2014just Google!), then fill them in based on their observations about their customers.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Obviously, if you\u2019re running a new business and you\u2019ve got no customers yet, you won\u2019t be able to rely on patterns that you draw from actual customers. That\u2019s perfectly fine\u2014just fill in the template based on your understanding of your potential customers, and you can always revisit your customer personas further down the road and tweak them when necessary.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Now that you have your customer personas on hand, always refer back to them when thinking about your marketing strategy.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With marketing, it\u2019s important to promote your products in a way that\u2019s relevant to your customers. You want your website, social media, and other assets to resonate with your customers, so ensure that you know your customers well, and tailor all your communications to them!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 2: Come up with branding guidelines and assets<\/h2>\n<p>Why is branding important? Because you need to portray a consistent brand image to your customers in order to demonstrate legitimacy.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If your branding is confused and\/or inconsistent, potential customers won\u2019t know what you stand for, and it\u2019s unlikely that they\u2019ll purchase from you.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With this in mind, one of the first things you do when creating your marketing strategy is to come up with <a href=\"https:\/\/www.sogolytics.com\/blog\/branding-impact-positive-brand-recognition\/\" target=\"_blank\" rel=\"noopener\">branding guidelines<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Since we\u2019re talking about a new business, there\u2019s no need to overcomplicate things. Just choose one or two brand fonts and colors, then stick with those regardless of what you\u2019re designing (be it your website, social media posts, email newsletters, etc).<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you\u2019re going to be focusing on content marketing and creating a lot of content, you might also want to come up with an editorial guide.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This will tell your writers what tone\/style to use when writing, whether they should use contractions or not, whether there are industry-specific keywords to use, etc.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 3: Decide on your goals<\/h2>\n<p>Your goals will play a pivotal role in influencing your <a href=\"https:\/\/www.sogolytics.com\/blog\/research-design-and-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you\u2019re running a startup, your main goal and priority would probably be to drive sales\u2014this allows you to grow your revenue, and ensures that you have sufficient cashflow.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>However, there are other goals that you might adopt as your secondary goals, as well, such as:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Increase market share<\/li>\n<li>Increase website visits<\/li>\n<li>Build brand awareness<\/li>\n<li>Build followers on social media<\/li>\n<\/ul>\n<h2>Step 4: Decide on your key metrics and reporting cadence<\/h2>\n<p>Once you\u2019re clear on your goals, your next step will be to decide on your key metrics and reporting cadence.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For key metrics, this is more or less dependent on the goal you pick. Here\u2019s how it maps out:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Drive sales \u2192 Monthly sales revenue<\/li>\n<li>Increase market share \u2192 % of market share<\/li>\n<li>Increase website visits \u2192 Number of unique users on website<\/li>\n<li>Build brand awareness \u2192 Branded search volume<\/li>\n<li>Build followers on social media \u2192 Number of followers<\/li>\n<\/ul>\n<p>From here, figure out how you\u2019re going to track and report your key metrics.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For example, say your goal is to increase website visits. You can use Google Analytics to track the number of unique users on your website, but you should also decide:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>How often will your team look at the metrics?<\/li>\n<li>How will you review performance over time? Will you simply rely on the Google Analytics dashboard, or will you export the data to create your own reports?<\/li>\n<li>Who is responsible for doing this?<\/li>\n<\/ul>\n<h2>Step 5: Decide on your marketing channels<\/h2>\n<p>With your goals and metrics out of the way, the next step is to decide on your marketing channels and strategies.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Here are the different marketing channels you can choose from:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Search engine optimization (SEO)<\/li>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\">Email marketing<\/a><\/li>\n<li>Social media marketing<\/li>\n<li>Influencer marketing<\/li>\n<li>Offline advertising<\/li>\n<li>Online advertising (paid ads)<\/li>\n<li>Partnership marketing<\/li>\n<li>Community building<\/li>\n<\/ul>\n<p>Each channel or strategy has its pros and cons, so do <a href=\"https:\/\/www.sogolytics.com\/blog\/7-market-research-pitfalls-to-avoid\/\" target=\"_blank\" rel=\"noopener\">some research<\/a> before deciding on which channels to pick.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Step 6: Create an action plan<\/h2>\n<p>Once you\u2019ve picked your strategies, all that\u2019s left for you to do is to create an action plan.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Here, you should be breaking each strategy down into smaller steps that you and your team can work on. For example, if you want to focus on influencer marketing, you might break it down into the following steps:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Come up with criteria for influencers to partner with (how many followers, how much engagement, etc.)<\/li>\n<li>Conduct research and come up with a list of influencers to partner with<\/li>\n<li>Decide on terms of influencer program, including: what products to gift to the influencer, whether any payment will be made to the influencer, what are the deliverables that the influencer has to work on, posting schedule, etc.<\/li>\n<li>Reach out to influencers to share details and discuss partnership<\/li>\n<li>Finalize list of influencers participating and coordinate posting schedule<\/li>\n<li>Ensure that all posts go live on time<\/li>\n<li>Get influencer to share screenshot of post insights<\/li>\n<\/ul>\n<p>For each step, you should also come up with a rough timeline and assign someone for each task.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>By the time you\u2019re done, your action plan should look something like this:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<div class=\"custom-table-1\">\n<table style=\"font-weight: 400;\" data-tablestyle=\"Custom\" data-tablelook=\"0\" aria-rowcount=\"5\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td colspan=\"5\" data-celllook=\"69905\">\n<p style=\"text-align: center;\"><strong>Action plan\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"69905\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><strong>Step\u00a0<\/strong><\/td>\n<td data-celllook=\"69905\"><strong>Time needed\u00a0<\/strong><\/td>\n<td data-celllook=\"69905\"><strong>Due date\u00a0<\/strong><\/td>\n<td data-celllook=\"69905\"><strong>POC<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">1<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Come up with criteria for influencers to partner with<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">3 days<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">4th Jan<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">David<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">2<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Conduct research and come up with a list of influencers to partner with<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">3 days<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">9th Jan<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">David<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Decide on terms of influencer program<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">5 days<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">16 Jan<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<td data-celllook=\"69905\"><span data-contrast=\"auto\">Amelia<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"div-spacer\"><\/div>\n<h2>A final word on creating a marketing strategy for a new business<\/h2>\n<p>Coming up with a marketing strategy for a new business can be daunting\u2014especially if you\u2019re learning marketing as you go.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>A word of advice?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Make sure you\u2019re systematic, and you cover all your bases.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For example, don\u2019t rush straight into starting a new marketing campaign until you\u2019ve decided what are your key metrics, how you\u2019re going to track them, etc.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>We know\u2014this part can be tedious, but it\u2019s also important to get right.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>You won\u2019t want to get to the point where you\u2019re 3 months into your campaign, you\u2019ve spent $10,000, but you\u2019re not sure how your campaign is performing and whether you should continue or not.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So make sure you plan properly, and always track your progress! Ready to get started? Our professionally designed <a href=\"https:\/\/www.sogolytics.com\/survey-templates\/\" target=\"_blank\" rel=\"noopener\">survey templates<\/a> can help you gather the insights you need to create a powerful customer persona!<br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"How do you create a customer persona?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Most marketing teams will choose a template (there are many available online\u2014just Google!), then fill them in based on their observations about their customers.Obviously, if you\u2019re running a new business and you\u2019ve got no customers yet, you won\u2019t be able to rely on patterns that you draw from actual customers. That\u2019s perfectly fine\u2014just fill in the template based on your understanding of your potential customers, and you can always revisit your customer personas further down the road and tweak them when necessary.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Why is branding important?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"It is important because you need to portray a consistent brand image to your customers in order to demonstrate legitimacy.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here\u2019s a quick overview of the entire process: Create a customer persona Come up with branding guidelines and assets Decide on your goal(s) Decide on your key metrics and reporting cadence Decide on your marketing channels Create an action plan Now for a more detailed breakdown, let\u2019s jump right in! Step 1: Create a customer persona First things first: before you even start to think about your marketing plan, you\u2019ll want to create a customer persona. Simply put, this is a fictional profile that represents your target customer. If you have a few different segments, you\u2019ll want to create one persona for each segment. Now, what\u2019s the difference between a target audience and a customer persona? A target audience is a more generic, high-level overview of who you\u2019re targeting, in terms of demographics. On the other hand, a customer persona is much more in-depth. With a customer persona, you create a fictional person and flesh out their likes, dislikes, pain points, and more. Here\u2019s an example: How do you create a customer persona? Most marketing teams will choose a template (there are many available online\u2014just Google!), then fill them in based on their observations about their customers. Obviously, if you\u2019re running a new business and you\u2019ve got [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":4953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,194],"tags":[674,176,379,32,640,641],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Marketing Strategy for a New Business - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Ready to get a strong start in your industry? 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