{"id":56002,"date":"2023-01-11T08:00:50","date_gmt":"2023-01-11T13:00:50","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=56002"},"modified":"2023-01-11T13:09:46","modified_gmt":"2023-01-11T18:09:46","slug":"6-free-or-low-cost-ways-to-market-a-business","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/6-free-or-low-cost-ways-to-market-a-business\/","title":{"rendered":"6 Free or Low-Cost Ways to Market a Business"},"content":{"rendered":"

If you\u2019ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you\u2019ll know that promoting your company is getting increasingly expensive.<\/p>\n

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These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords, the cost per click (or conversion, or impression) increases, which translates into higher marketing costs for companies.<\/p>\n

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But here\u2019s the thing\u2026 you don\u2019t<\/em> need to rely on paid ads or other paid forms of marketing to promote your business<\/a>.<\/p>\n

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There are plenty of free or low-cost ways to market your business\u2014and for new startups and companies who have limited resources to work with, these strategies can be a good way to get the word out.<\/p>\n

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In this article, we outline six different free or low-cost methods of marketing a business. Read on to find out more!<\/p>\n

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1. Use social media<\/h2>\n

Social media is an incredible tool for companies who want to grow their reach and brand awareness.<\/p>\n

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Now, it\u2019s important to pick the right platforms to focus on, and your choice depends on your target audience as well as your marketing goals.<\/p>\n

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\"omnichannel<\/a><\/p>\n

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Obviously, TikTok and Instagram cater to a younger audience, and Facebook to an older one. Then there\u2019s LinkedIn, which is great for companies in the B2B space.<\/p>\n

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In terms of marketing goals, think about how each platform is typically used and whether that maps to your goals.<\/p>\n

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For example, Instagram is all about curated, beautiful-looking images. If you have a business account, you can make your images shoppable (so your customers can tap to shop), making Instagram a great platform for driving sales.<\/p>\n

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TikTok, on the other hand, is vastly different\u2014it\u2019s where people (and brands) go to be authentic. Content on TikTok tends to be more “raw” and less polished than what you see on Instagram, so it\u2019s a good platform for brands who are trying to demonstrate their brand personality<\/a> and connect with their audiences.<\/p>\n

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Which will you pick? It all boils down to your target audience<\/a>\u00a0and your needs!<\/p>\n

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2. Capitalize on User Generated Content (UGC)<\/h2>\n

On the note of social media, UGC is a great way for companies to promote their products in a way that resonates with their customers.<\/p>\n

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What\u2019s UGC? It\u2019s essentially content that your customers create about your brand\u2014so if someone records an unboxing video of your product and posts it on YouTube, that\u2019s UGC!<\/p>\n

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To capitalize on UGC, you\u2019ll want to:<\/p>\n

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