No matter the cause, the PCP has a unique connection with many patients because of their direct touch on the patient experience continuum. Specialists or doctors\u2019 offices have a different atmosphere, and come with different patient expectations. Yes, a hospital has to think of admissions, cleanliness of the facility, or quality of care\u2014for example\u2014while the \u201cfeel\u201d is a bit different with an office.<\/p>\n
And that can be attributed to intimacy.<\/p>\n
The closer quarters and typically shorter appointment times give specialists a different set of patient experience (PX) factors to focus on, including:<\/p>\n
- \n
- Online Reputation Management (ORM) <\/a><\/li>\n
- Direct care<\/li>\n
- Quality of care<\/li>\n
- Admissions process<\/li>\n
- Friendliness of staff<\/li>\n
- Parking<\/li>\n
- Location<\/li>\n<\/ul>\n
This isn\u2019t an exhaustive list, but it shows the different touchpoints on the patient experience journey that can affect PX measurements. Is there any wonder why collecting and analyzing patient experience data (PED) is a focus for many specialists and offices in the new year?<\/p>\n
<\/div>\n![\"A](\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/GettyImages-1386962359-1024x688.jpg\")
<\/a><\/p>\n<\/div>\nWhy is PX so important for smaller locations?<\/h2>\n
The sheer volume of patients can differ significantly from a multi-doctor hospital setting to a specialist\u2019s office. In some cases, individual doctors are not attached to the patient experience as directly as clinicians or specialists. And with a smaller pool of patients, it becomes more vital to boost survey response rates<\/a> and ensure you\u2019re gaining the most information you can.<\/p>\n
<\/div>\nWith a superior patient experience, it\u2019s possible to gain patients, retain your current ones, and grow your practice. Those impacts can largely be attributed to the importance of planned ORM, as 60% of adults<\/a> depend on online reputation\/ratings to make a provider choice. For specialists and clinicians, it\u2019s important to note that PX can be used as a marketing strategy, and to evaluate the level of care.<\/p>\n
<\/div>\nThose two may not seem like they go together, but this further illustrates the unique position of the doctor\u2019s office. It is an intermediary between a hospital and a regular business in the healthcare industry. As such, they must blend use cases from both sides of the aisle.<\/p>\n
<\/div>\nThat\u2019s a lot of pressure!<\/p>\n
<\/div>\nPatient expectations also play a great role here, as patients have a more singular figure to associate with their positive\u2014and negative\u2014experiences. It\u2019s unfortunate, but if the patient has had any bad experiences related to a doctor\u2019s office, then suddenly the doctor themselves could be equated to giving subpar care, when it could have been the unfriendly receptionist, lack of parking, or even facility cleanliness that was to blame. Those patient perceptions are much closer in cause and effect for offices.<\/p>\n
<\/div>\nThe power of analytics<\/h2>\n
After you collect the data, analysis is the next important step. Without analytics, you can\u2019t make inferences from the data you collect, or even really make sense of it in the first place. There are some critical ways to analyze the data that can help you identify meaningful correlations and develop a deeper understanding of your measurements.<\/p>\n
<\/div>\nDeep analytics is crucial to gaining a better understanding of your data, or even strategizing your next step. Any healthcare management solution<\/a> you use should be advanced and robust enough to manage your data and provide detailed reports. You shouldn\u2019t have to be a statistician to use it, or to comprehend what you\u2019re looking at (although that\u2019s not to diminish statisticians!).<\/p>\n
<\/div>\nSome analyses your platform should be running:<\/p>\n
<\/div>\n- \n
- Sentiment Analysis<\/a><\/strong> \u2013 This allows you to parse and analyze data through text analysis, often gathered from the answers to open-ended patient survey questions. It\u2019s a way of exploring your patients\u2019 own words. Natural Language Processing (NLP) helps break down large amounts of data for easy-to-understand reports.<\/li>\n
- Key Driver Analysis<\/a><\/strong> \u2013 Learn what drivers have the most impact on PX so you can identify where to invest resources for the best return on investment.<\/li>\n
- Patient Journey Mapping<\/a> and Touchpoint Analytics<\/a><\/strong> \u2013 As you map your patient\u2019s journey, you can isolate the many touchpoints where patient satisfaction and patient experience can be improved.<\/li>\n
- Data Management<\/a><\/strong> \u2013 Because data is at the base of all this, right? Managing your data with your analytics and keeping patient information safe and secure will take the worry out of data collection and reporting!<\/li>\n<\/ul>\n
<\/div>\nBeneficial surveys to use<\/h2>\n
If you\u2019re unsure how to start gathering the patient experience data you need to gain deeper insights into your PX, these surveys can help you!<\/p>\n
<\/div>\n- \n
- Patient Satisfaction Survey<\/a> \u2013 This survey is typically administered after an appointment, and asks the patient to rate their level of satisfaction with the experience. It can be used to understand your patient’s needs while tracking possible trends along critical elements of PX.<\/li>\n
- Customer Service Feedback Survey<\/a> \u2013 After an office visit or service, this is an excellent opportunity to get direct feedback from a patient\u2013both constructive and positive! It can expose gaps in care, potential blind spots, and whether or not you\u2019re meeting your patient\u2019s expectations.<\/li>\n
- Internal Satisfaction Survey<\/a> \u2013 Don\u2019t forget that your employees play a significant role in your PX! It\u2019s important to know how your medical staff is feeling, and their honest feedback may give you an insight you may have otherwise missed.<\/li>\n
- Clinic Evaluation Survey<\/a> \u2013 This survey focuses on clinic visits specifically, so that you know how the check-in was, or perhaps how friendly the reception desk was for the patient. You can get more in-depth feedback on your clinic with this survey.<\/li>\n
- Patient Medical History Form<\/a> \u2013 Patient information is part of PED, and can also be used as a risk-assessment tool or to help personalize patient care. Gathering it as quickly as possible and using it efficiently can lead to better patient experiences.<\/li>\n
- Staff Performance Feedback<\/a> \u2013 Want to know if your staff was caring, showed genuine concern, or were supportive in elevating the quality of care? A Staff Performance Feedback survey can help you gain this information and understand why patients may be unsatisfied with their visit.<\/li>\n
- Hospital Concern for Patient Satisfaction Survey<\/a> \u2013 This survey can be modified from hospital to clinic or visit concern to evaluate the level of medical staff investment in patient satisfaction.<\/li>\n<\/ol>\n
In the new year, make sure you gain the data you need to get insights and predictions for your future. Taking stock of your past as you complete a survey of surveyors<\/a> can help you plan and do more with fewer surveys in your year. A robust healthcare experience management system <\/a>can help you gather all the data you need to make intelligent decisions.<\/p>\n
<\/div>\nNow is the best time to get<\/strong>\u202ffeedback\u202f<\/a>from your patients and use powerful analytics to drive action. Don\u2019t know where to start?\u202fWe\u2019re\u202fhere to support\u202f<\/a>your efforts!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
In many ways, the new year makes every organization want to strategize and do more with less, as the twin threats of recession and inflation appear on the horizon. Additionally, healthcare professionals like Primary Care Physicians (PCPs) may see more patients now than ever before. It could be because of stress-related illnesses, or exacerbated pre-existing health conditions. No matter the cause, the PCP has a unique connection with many patients because of their direct touch on the patient experience continuum. Specialists or doctors\u2019 offices have a different atmosphere, and come with different patient expectations. Yes, a hospital has to think of admissions, cleanliness of the facility, or quality of care\u2014for example\u2014while the \u201cfeel\u201d is a bit different with an office. And that can be attributed to intimacy. The closer quarters and typically shorter appointment times give specialists a different set of patient experience (PX) factors to focus on, including: Online Reputation Management (ORM) Direct care Quality of care Admissions process Friendliness of staff Parking Location This isn\u2019t an exhaustive list, but it shows the different touchpoints on the patient experience journey that can affect PX measurements. Is there any wonder why collecting and analyzing patient experience data (PED) is a focus for many specialists and offices in the new year? Why is PX so important for smaller locations? The sheer volume of patients can differ significantly from a multi-doctor hospital setting to a specialist\u2019s office. In some cases, individual doctors are not attached to the patient experience as directly as […]<\/p>\n","protected":false},"author":71,"featured_media":45535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,172],"tags":[611,198,19,272,893,650,975,976],"yoast_head":"\n
Necessity of Data in PX for Specialists - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Collecting meaningful patient experience data is especially important for specialists where patient perceptions can boost quality of care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Necessity of Data in PX for Specialists - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Collecting meaningful patient experience data is especially important for specialists where patient perceptions can boost quality of care.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T14:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T11:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/01\/healthcare-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LeTeisha Newton\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/\",\"name\":\"Necessity of Data in PX for Specialists - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2023-01-31T14:40:19+00:00\",\"dateModified\":\"2025-03-19T11:43:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/d7caf33577b935208e4a708e09eebcdd\"},\"description\":\"Collecting meaningful patient experience data is especially important for specialists where patient perceptions can boost quality of care.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/necessity-of-data-in-px-for-specialists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Necessity of Data in PX for Specialists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/d7caf33577b935208e4a708e09eebcdd\",\"name\":\"LeTeisha Newton\",\"description\":\"LeTeisha is all about imagination, as reflected through her eclectic involvement in fiction publishing, game streaming, and cosplaying. 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It can expose gaps in care, potential blind spots, and whether or not you\u2019re meeting your patient\u2019s expectations.<\/li>\n
- Key Driver Analysis<\/a><\/strong> \u2013 Learn what drivers have the most impact on PX so you can identify where to invest resources for the best return on investment.<\/li>\n