{"id":56271,"date":"2023-02-09T08:00:33","date_gmt":"2023-02-09T13:00:33","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=56271"},"modified":"2023-02-09T12:30:46","modified_gmt":"2023-02-09T17:30:46","slug":"5-ways-to-transform-employee-loyalty","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/5-ways-to-transform-employee-loyalty\/","title":{"rendered":"5 Ways to Transform Employee Loyalty"},"content":{"rendered":"<p>The best way to fast-track your company&#8217;s success is by having employees who are engaged and loyal. They are the secret weapon you need to leave competitors behind, because these employees feel invested in the success of your company and will take proactive measures to ensure better performance.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-56279\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-1024x709.jpg\" alt=\"\" width=\"1024\" height=\"709\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-1024x709.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-300x208.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-768x532.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-1536x1063.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-2048x1418.jpg 2048w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/ilyuza-mingazova-HaTIYO87qWQ-unsplash-50x35.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/exploring-the-power-of-employee-loyalty\/\" target=\"_blank\" rel=\"noopener\">Loyal employees can transform the work culture<\/a> while also saving the company a lot of money. After all, it takes anywhere between <a href=\"https:\/\/www.peoplekeep.com\/blog\/employee-retention-the-real-cost-of-losing-an-employee\" target=\"_blank\" rel=\"noopener\">16% to 213%<\/a> of an employee\u2019s annual salary (depending on the position) to find, hire, and train a replacement. While zero churn is probably a pipe dream, even reducing churn by 5% can increase a company\u2019s <a href=\"https:\/\/webengage.com\/blog\/5-effective-proven-strategies-to-reduce-your-customer-churn-rate\/#:~:text=Increased%20Profitability%3A%20As%20per%20research,profits%20by%2025%2D95%25.\" target=\"_blank\" rel=\"noopener\">profits by 25% to 95%<\/a>!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, what can you do to improve loyalty and help employees be more engaged?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>As is turns out, plenty! Here are just 5 ways to get started:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Listen to your employees<\/li>\n<li>Offer competitive Employee Value Propositions (EVPs)<\/li>\n<li>Focus on the solution with design thinking<\/li>\n<li>Address burnout at the company level<\/li>\n<li>Invest in employee comfort<\/li>\n<\/ul>\n<p>Let&#8217;s dive deeper into each of these aspects so you know just how to get started with creating a culture of loyalty:<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>1. Listen to what your employees are saying<\/h2>\n<p>And we don\u2019t just mean asking for feedback. We are talking about really reaching out, hearing the voice of the employee, and acting on it.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Not only does this process make employees feel heard, but they feel like their voice matters. What they say can impact change, and as a result, they also feel more invested in your company\u2019s journey and culture.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>After all, they are a big part of it!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Pro Tip:<\/strong> Use <a href=\"https:\/\/www.sogolytics.com\/blog\/what-is-enps-and-is-it-all-that-important\/\" target=\"_blank\" rel=\"noopener\">eNPS<\/a> to understand overarching sentiments, and send our regular <a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-launch-an-employee-pulse-survey\/\" target=\"_blank\" rel=\"noopener\">pulse surveys<\/a> (you can even make it anonymous) with open-text questions to make it easier for employees to speak up.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>2. Offer a competitive EVP<\/h2>\n<p>Despite ongoing economic uncertainty, there\u2019s a constant dearth of skilled employees. Even more so if you limit yourself to employees who truly know your company and your product well.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, it\u2019s safe to say that it\u2019s very important to focus on improving retention, and one of the best ways to do this is to offer a competitive <a href=\"https:\/\/en.wikipedia.org\/wiki\/Employee_value_proposition\" target=\"_blank\" rel=\"noopener\">Employee Value Proposition<\/a> (EVP).<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>After all, it&#8217;s not just enough to value your employees\u2014you also need to demonstrate it. The best way to show your appreciation: offer them a competitive reason to stay with you.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>3. Apply design thinking<\/h2>\n<p>Design thinking shifts the focus from the problem to the solution. It\u2019s about thinking from the perspective of what employees really want. In order to solve future problems, measure the effectiveness of various solutions.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This way, you can implement and incorporate changes that make a difference in the long run, fine-tuning solutions that focus on enhancing employee engagement. Focus on putting yourself in the employees\u2019 shoes and experimenting with solutions to see what truly has an impact. After all, in the same way that customers occasionally don\u2019t know what they really want, sometimes employees don\u2019t either. At times like this, sending out some short, quick surveys and polls can really help point you in the right direction for creating solutions that work for your organization!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>4. Addressing the culture of burnout<\/h2>\n<p>In a work culture that prioritizes output over balance, it has become surprisingly hard to simply take time off. Just offering plenty of vacation time isn\u2019t enough. Companies need to actively <a href=\"https:\/\/www.sogolytics.com\/blog\/why-you-need-to-take-time-off-work\/\" target=\"_blank\" rel=\"noopener\">encourage their employees to take a break<\/a>, go on holidays, and really start relaxing.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-56280\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-1536x1024.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-2048x1365.jpg 2048w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/01\/rafael-cisneros-mendez-y5PG8ZecXQI-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Not only does this help employees &#8220;switch it off&#8221; and come back to work more motivated, but it also empowers them to avoid burnout.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Work martyrs, or employees who push themselves far beyond their limit, are often rewarded for going above and beyond. But these are also the people who are more likely to be irritable and frustrated, often affecting the work culture.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So instead, companies need to stop rewarding overwork, ensure and encourage <a href=\"https:\/\/www.sogolytics.com\/blog\/strategies-for-taking-time-off\/\" target=\"_blank\" rel=\"noopener\">paid time off<\/a>, while also (if possible) offering incentives like vacation stipends!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>5. Invest in employee comfort<\/h2>\n<p>When you prioritize employees\u2019 comfort and convenience beyond what they can do for you, you will be rewarded with employees who think about your business and prioritize productive output beyond the work you assign them. It will help you nurture a team of highly engaged people who each take ownership of their work, focusing on company success.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, how can you do this? By starting programs that benefit your employees, implementing policies focused on their convenience, and ensuring they have a <a href=\"https:\/\/www.sogolytics.com\/blog\/prioritizing-your-employees-mental-health-and-work-life-balance\/\" target=\"_blank\" rel=\"noopener\">balanced workload<\/a>. Some ways to go about this:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li><strong>Strike partnerships with local brands<\/strong> so employees can get a discount when they go shopping (this could be the nearby coffee shop, or perhaps even a grocery store).<\/li>\n<li><strong>Implement hybrid working options<\/strong> so employees can always put their best foot forward. With the pandemic, working from an office is often seen as an inconvenience. By ensuring that your employees have the option to <a href=\"https:\/\/www.sogolytics.com\/blog\/sogostudy-remote-employee-churn\/\" target=\"_blank\" rel=\"noopener\">work from home<\/a> and visit the office when they like, you will have people who really want to be there!<\/li>\n<li><strong>Provide commute services<\/strong> to make it easier for employees to come in to work, or even a stipend to ensure it doesn\u2019t cause them additional inconvenience.<\/li>\n<li><strong>Ensure a balanced workload<\/strong> so teams aren\u2019t overburdened. By strategically hiring new employees, you will ensure that your most experienced talent isn\u2019t overburdened, but better poised to take on critical tasks, while newer talent is well trained to ensure the ball just doesn\u2019t drop!<\/li>\n<\/ul>\n<h2>Understanding the current state of employee loyalty<\/h2>\n<p>These are just some of the ways in which companies can support their employees, increase engagement, and foster a loyal, cohesive workforce. However, every organization is different, as are the needs of their employees.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>To implement an approach that truly resonates with your employees, begin by first asking them what they want. Provide options and focus on identifying engagement drivers to tailor a unique approach that has a powerful impact. Want to know where to start? <a href=\"https:\/\/www.sogolytics.com\/employee-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SogoEX<\/a> helps you identify employee sentiment in order to create an engagement strategy that works.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Want to learn more? <a href=\"https:\/\/www.sogolytics.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Schedule your free demo<\/a> with our experts and get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to fast-track your company&#8217;s success is by having employees who are engaged and loyal. They are the secret weapon you need to leave competitors behind, because these employees feel invested in the success of your company and will take proactive measures to ensure better performance. Loyal employees can transform the work culture while also saving the company a lot of money. After all, it takes anywhere between 16% to 213% of an employee\u2019s annual salary (depending on the position) to find, hire, and train a replacement. While zero churn is probably a pipe dream, even reducing churn by 5% can increase a company\u2019s profits by 25% to 95%! So, what can you do to improve loyalty and help employees be more engaged? As is turns out, plenty! Here are just 5 ways to get started: Listen to your employees Offer competitive Employee Value Propositions (EVPs) Focus on the solution with design thinking Address burnout at the company level Invest in employee comfort Let&#8217;s dive deeper into each of these aspects so you know just how to get started with creating a culture of loyalty: 1. Listen to what your employees are saying And we don\u2019t just mean asking for feedback. We are talking about really reaching out, hearing the voice of the employee, and acting on it. Not only does this process make employees feel heard, but they feel like their voice matters. What they say can impact change, and as a result, they also feel more [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":5042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,156],"tags":[852,921,383,480,164,655,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Transform Employee Loyalty - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Employee loyalty can transform your company culture and employee engagement. Here are five ways to get started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/5-ways-to-transform-employee-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Transform Employee Loyalty - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Employee loyalty can transform your company culture and employee engagement. Here are five ways to get started!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/5-ways-to-transform-employee-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T13:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T17:30:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/emp-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Disha Sanghvi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/5-ways-to-transform-employee-loyalty\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/5-ways-to-transform-employee-loyalty\/\",\"name\":\"5 Ways to Transform Employee Loyalty - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2023-02-09T13:00:33+00:00\",\"dateModified\":\"2023-02-09T17:30:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919\"},\"description\":\"Employee loyalty can transform your company culture and employee engagement. 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