{"id":56477,"date":"2023-02-24T16:24:07","date_gmt":"2023-02-24T21:24:07","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=56477"},"modified":"2026-03-23T10:28:49","modified_gmt":"2026-03-23T14:28:49","slug":"why-company-culture-matters-now","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/why-company-culture-matters-now\/","title":{"rendered":"Why Company Culture Matters in 2026"},"content":{"rendered":"

Company culture matters\u2014to your current workforce as well as your future hires. A landmark\u00a0<\/span>Glassdoor survey<\/span><\/a>\u00a0found that nearly 80% of workers \u201cconsider a company\u2019s culture\u201d before applying, and over 50% feel that a good\u00a0workplace culture is\u00a0\u201cmore important than salary.\u201d<\/span>\u00a0<\/span><\/p>\n

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As part of our newly launched SogoX Business Leadership Forum, we recently explored this issue during a\u00a045-minute roundtable discussion titled \u201c<\/span>Why positive corporate culture is critical for marketing success<\/span>,\u201d which can be watched here<\/a> in its entirety. <\/span>\u00a0<\/span><\/p>\n

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The roundtable\u00a0was led by Laurie Flanders<\/a>, Sogolytics\u2019 VP of Strategic Sales. She was joined by a panel of experienced credit union leaders, which included Kathy Scarbrough<\/a> (VP of Marketing at All In Credit Union), Lynsey Thrash<\/a> (HR Supervisor at Gulf Winds Credit Union), and Hampton Sipper<\/a> (Marketing Specialist at All In Credit Union). <\/span>\u00a0<\/span><\/p>\n

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Laurie and the three panelists had an enlightening discussion about the importance of corporate culture, the role of leaders in shaping that culture, the best cultural initiatives to pursue, and many more related topics. <\/span>\u00a0<\/span><\/p>\n

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For a taste of the discussion, here are a few of the questions and key takeaways\u00a0that were discussed:<\/span>\u00a0<\/span><\/p>\n

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What is corporate culture, and why should leaders care about it now?<\/h2>\n

We talk a lot about the importance of a strong corporate culture, but what does that really mean? And more so, why does it really matter?<\/span>\u00a0<\/span><\/p>\n

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