{"id":56555,"date":"2023-03-03T22:39:21","date_gmt":"2023-03-04T03:39:21","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=56555"},"modified":"2025-02-05T05:35:19","modified_gmt":"2025-02-05T10:35:19","slug":"healthcare-online-reputation-management-strategies","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/healthcare-online-reputation-management-strategies\/","title":{"rendered":"6 Actionable Strategies for ORM in Healthcare"},"content":{"rendered":"<p>First impressions matter \u2013 and that\u2019s never been truer than in today\u2019s digital world. It is so important to make sure your online reputation matches the in-person brand you\u2019ve built for yourself, but how much can you control about the online reviews you receive?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In our <a href=\"https:\/\/sogolytics.webinargeek.com\/how-to-grow-online-reviews-and-boost-patient-acquisition\" target=\"_blank\" rel=\"noopener\">recent webinar<\/a> \u201cThe Power of Patient Feedback: Strategies for boosting online reviews and acquiring new patients\u201d we explored the importance of translating positive patient experiences into a more online presence. Reviews can have a huge impact on attracting new patients and even maintaining the trust of your current patients.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Whether you&#8217;re a single practitioner in your own office, a member of a group practice, or part of any healthcare-focused organization, paying attention to a few of these strategies can help to make a difference in building a more positive online reputation.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-56560\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-1024x576.jpg\" alt=\"healthcare online reputation management stats\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-1024x576.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-300x169.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-768x432.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-1000x563.jpg 1000w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-50x28.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Reactive strategies for online reputation management<\/h2>\n<ul>\n<li><strong>Track what\u2019s out there. <\/strong>Search your practice and review the top results. See what people are saying. Establish a starting point.<\/li>\n<li><strong>Convert positive feedback into online reviews.<\/strong> You know your patients \u2013 ask them for help! Make your review sites easily accessible and ask your patients to share their experiences. In most cases, they\u2019re more than happy to.<\/li>\n<li><strong>Handle unhappy patients.<\/strong> Nobody is perfect and that\u2019s okay! It\u2019s crucial to be open to negative feedback as well as positive. When someone shares a not-so-happy review, follow-up, and publicly reply. Over 50% of consumers say they are more likely to consider a provider that response to negative reviews than one that does not.<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h2>Proactive strategies for online reputation management<\/h2>\n<ul>\n<li><strong>Make it easy for patients to share their feedback.<\/strong> Collecting feedback after direct interactions is great but make sure you include passive feedback collection in your plan as well! Print out <a href=\"https:\/\/www.the-qrcode-generator.com\/blog\/buying-guide\/the-ultimate-guide-to-choosing-the-best-qr-code-generator\">QR codes<\/a> to keep in your waiting room and have a feedback form included in your patient portal. Let your patients know you are always willing to listen.<\/li>\n<li><strong>Make automation work for you.<\/strong> Find a provider that simplifies the distribution process. Sogolytics offers numerous ways to automate different touchpoints with your patients so your valuable time can be spent reviewing and acting on feedback.<\/li>\n<li><strong>Understand and address systemic issues behind negative reviews. <\/strong>Negative feedback isn\u2019t fun to receive but it\u2019s really a gold mine to helping you achieve success. Listen to your patients and find trends in what they\u2019re saying. Pinpoint the important issues and take steps to improve on them.<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h2>Putting ORM strategies into practice<\/h2>\n<p>Don\u2019t just take our word for it! Check out our latest case study on <a href=\"https:\/\/www.sogolytics.com\/case-studies\/virginia-physicians-case-study\/\" target=\"_blank\" rel=\"noopener\">Virginia Physicians for Women<\/a>. VPFW were receiving great feedback from their patients, but it was all internal. Partnering with Sogolytics, they were able to point their patients towards their Google Review sites and increase their number of reviews by over 600%. Today, they have over 300 reviews and saw their average 5-star rating jump up by over 2 full points.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>These online conversations are already happening and it\u2019s crucial you make sure you have a voice \u2013 it&#8217;s your brand! The steps outlined above are a great place to get started with taking control of your online reputation.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<div class=\"div-spacer\"><\/div>\n<p><strong>Ready for next steps?<\/strong> <a href=\"https:\/\/sogolytics.webinargeek.com\/how-to-grow-online-reviews-and-boost-patient-acquisition\" target=\"_blank\" rel=\"noopener\">Watch the full webinar here<\/a>. To take a deeper dive into how Sogolytics can help you boost your online reputation, <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">book a personal consultation here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First impressions matter \u2013 and that\u2019s never been truer than in today\u2019s digital world. It is so important to make sure your online reputation matches the in-person brand you\u2019ve built for yourself, but how much can you control about the online reviews you receive? In our recent webinar \u201cThe Power of Patient Feedback: Strategies for boosting online reviews and acquiring new patients\u201d we explored the importance of translating positive patient experiences into a more online presence. Reviews can have a huge impact on attracting new patients and even maintaining the trust of your current patients. Whether you&#8217;re a single practitioner in your own office, a member of a group practice, or part of any healthcare-focused organization, paying attention to a few of these strategies can help to make a difference in building a more positive online reputation. Reactive strategies for online reputation management Track what\u2019s out there. Search your practice and review the top results. See what people are saying. Establish a starting point. Convert positive feedback into online reviews. You know your patients \u2013 ask them for help! Make your review sites easily accessible and ask your patients to share their experiences. In most cases, they\u2019re more than happy to. Handle unhappy patients. Nobody is perfect and that\u2019s okay! It\u2019s crucial to be open to negative feedback as well as positive. When someone shares a not-so-happy review, follow-up, and publicly reply. Over 50% of consumers say they are more likely to consider a provider that response to negative reviews [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[272,648,558,649],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Actionable Strategies for ORM in Healthcare - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Online reputation management in healthcare can make the difference between growth an an uncertain future. These strategies can help!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/healthcare-online-reputation-management-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Actionable Strategies for ORM in Healthcare - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Online reputation management in healthcare can make the difference between growth an an uncertain future. These strategies can help!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/healthcare-online-reputation-management-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-04T03:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T10:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/03\/ORM-stats-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Paige Rodgers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/healthcare-online-reputation-management-strategies\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/healthcare-online-reputation-management-strategies\/\",\"name\":\"6 Actionable Strategies for ORM in Healthcare - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2023-03-04T03:39:21+00:00\",\"dateModified\":\"2025-02-05T10:35:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/40eaed531c7a1996446c96890f91f259\"},\"description\":\"Online reputation management in healthcare can make the difference between growth an an uncertain future. 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