{"id":56610,"date":"2023-03-09T16:42:17","date_gmt":"2023-03-09T21:42:17","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=56610"},"modified":"2023-03-09T16:42:17","modified_gmt":"2023-03-09T21:42:17","slug":"your-most-important-customers-your-employees","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/your-most-important-customers-your-employees\/","title":{"rendered":"Your Most Important Customers? Your Employees"},"content":{"rendered":"<p>Employee experience has become the term of the moment. Good employee experience is what HR professionals are striving to perfect, and what employees, of course, expect.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>But what really is <a href=\"https:\/\/www.sogolytics.com\/blog\/2023-employee-experience-trends\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>? Simply put, it\u2019s all the experiences and observations that employees observe during their time with an organization \u2014 from recruitment and onboarding to exit.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48241\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768-1024x768.jpg\" alt=\"employee lifecycle\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768-300x225.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768-768x576.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/07\/mimi-thian-VHQ0cw2euA-unsplash-1024x768-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>While that might seem to encompass everything under the sun, employee experience is actually quite nuanced.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It incorporates the culture of an organization, engagement activities, internal interactions, office space, and more.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Considering how extensive employee experience can be, what is the best strategy to improve employee experience? The answer is simple \u2014 look at them as customers!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Why should you treat employees like customers?<\/h2>\n<p>Employees have numerous customer-like interactions internally.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>When working across teams or departments, employees frequently reach out to one another for support or service.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Just think about what happens when your laptop stops working: you reach out to the IT team to get it fixed. Another great example would be when you\u2019re looking to launch a social media ad campaign. The writer needs to complete the ad copy in time to get it to the design team, ultimately delivering the creatives to the social media team to be made live. A\u00a0delay at any of the stages could make the next stage suffer, ultimately affecting the timeline and leading to errors.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>By ensuring that your team members aren\u2019t just working together, but always looking to give one another the best experience in the process, you create an engaging and powerful employee experience.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>What are the benefits of managing EX like CX?<\/h2>\n<p>When you manage your employee experience as you would the customer experience, you create a culture of service. The top benefits of doing this? Here are just a few:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Creates a more collaborative work environment<\/li>\n<li>Increases<a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-use-data-insights-to-improve-employee-experience\/\" target=\"_blank\" rel=\"noopener\"> employee engagement<\/a><\/li>\n<li>Encourages proactiveness<\/li>\n<li>Highlights service gaps to understand where the employee experience needs bridging<\/li>\n<li><a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-use-data-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Improves customer experiences<\/a> with a more seamless internal process<\/li>\n<\/ul>\n<h2>How can you manage EX like CX?<\/h2>\n<p>You\u2019ve got the benefits, but now let\u2019s understand the process.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Looking at EX as you would CX isn\u2019t just a matter of changing your perspective but adapting your processes as well. Here are some things you can do to create a more service-oriented experience:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>1. Start with Feedback<\/strong><br \/>\nAs you would with customer experience, reach out to your employees to understand their perspective and how they find the employee experience to be. Ask them about what their primary concerns and pain-points are, so you can focus on bridging the gaps.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>However, unlike with customer experience surveys, promising employees&#8217; anonymity will help you collect more authentic feedback. After all, the only thing worse than no data is inaccurate data. So, make sure your employees feel comfortable enough to share their honest feedback to help you get started.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>2. Implement Follow Ups<\/strong><br \/>\nMake it easy for employees to make requests, especially when working across departments. <a href=\"https:\/\/www.sogolytics.com\/connect\/\" target=\"_blank\" rel=\"noopener\">SogoConnect<\/a> helps you file tickets for feedback, request information, register concerns, and even share compliments. And the best thing to do once an employee reaches out or a task is completed? Ask for their feedback to see if it was done right!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Were they happy with the process and their experience? Did it take too long, or was it done incorrectly? Asking for feedback will help you identify just where the employee experience breaks down, so you know just what needs fixing!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>3. Create Standards for Internal Service<\/strong><br \/>\nCreate a baseline for how employees should respond to requests to ensure that a standard is maintained. For example, you could say that the content team ought to revert to requests within a day and deliver certain tasks within a set amount of time.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Perhaps you ensure that the accounts team gets back to requests within 1 business day. Having these standards ensures that all employees have their tickets addressed within a reasonable timeline, while also giving your teams some clear guidelines!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>4. Celebrate Accomplishments!<\/strong><br \/>\nJust as you would celebrate how well your support team has resolved customer complaints and concerns, it\u2019s time to celebrate how well your internal teams are meeting and exceeding their standards, as well.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>While treating your employees like customers is critical to creating a culture of service, fostering a space where accomplishments are acknowledged and celebrated is critical to keeping your people engaged and putting their best foot forward!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The perfect employee experience strategy for your organization will be tailored to your needs. So, to create an experience your employees love, start with understanding the expectations and gaps within your organization.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Treating employees like customers is one part of it all. However, following <a href=\"https:\/\/www.sogolytics.com\/blog\/bridge-employee-experience-gap\/\" target=\"_blank\" rel=\"noopener\">employee experience best practices<\/a> will help you perfect the process, ensuring that you\u2019re catering to the needs of your people.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Ready to get started? <a href=\"https:\/\/www.sogolytics.com\/employee-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SogoEX<\/a> helps you capture the insights you need to keep your finger on the pulse of your organization. <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">Let\u2019s get on a call<\/a>, and we\u2019ll show you how you can optimize your employee experience process!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employee experience has become the term of the moment. Good employee experience is what HR professionals are striving to perfect, and what employees, of course, expect. But what really is employee experience? Simply put, it\u2019s all the experiences and observations that employees observe during their time with an organization \u2014 from recruitment and onboarding to exit. While that might seem to encompass everything under the sun, employee experience is actually quite nuanced. It incorporates the culture of an organization, engagement activities, internal interactions, office space, and more. Considering how extensive employee experience can be, what is the best strategy to improve employee experience? The answer is simple \u2014 look at them as customers! Why should you treat employees like customers? Employees have numerous customer-like interactions internally. When working across teams or departments, employees frequently reach out to one another for support or service. Just think about what happens when your laptop stops working: you reach out to the IT team to get it fixed. Another great example would be when you\u2019re looking to launch a social media ad campaign. The writer needs to complete the ad copy in time to get it to the design team, ultimately delivering the creatives to the social media team to be made live. A\u00a0delay at any of the stages could make the next stage suffer, ultimately affecting the timeline and leading to errors. By ensuring that your team members aren\u2019t just working together, but always looking to give one another the best experience in [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":5041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,156],"tags":[921,164,564,241,168,543,810],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Most Important Customers? Your Employees - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Transform your employee experience by creating a culture of service. The best way to do this - treat your employees like your customers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/your-most-important-customers-your-employees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Most Important Customers? Your Employees - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Transform your employee experience by creating a culture of service. The best way to do this - treat your employees like your customers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/your-most-important-customers-your-employees\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T21:42:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/emp-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Disha Sanghvi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/your-most-important-customers-your-employees\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/your-most-important-customers-your-employees\/\",\"name\":\"Your Most Important Customers? 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