{"id":57092,"date":"2023-04-28T12:10:57","date_gmt":"2023-04-28T16:10:57","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=57092"},"modified":"2023-04-28T22:38:30","modified_gmt":"2023-04-29T02:38:30","slug":"sogolytics-account-managers","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/sogolytics-account-managers\/","title":{"rendered":"Accounting for Success: An Interview with Sogolytics Account Managers"},"content":{"rendered":"

It\u2019s important for all businesses to understand their audience. After all, without this, you really won\u2019t be able to create messaging that resonates with them, share the right benefits of the product, and more.<\/p>\n

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But, while many team members interact with clients from time to time, account managers build relationships. They not only look to understand clients, but to cater to their needs at every step.<\/p>\n

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To understand better, let\u2019s dive into conversation with two of Sogolytics\u2019 internal client champions: Mary McCormack<\/a> and Paige Rodgers<\/a>.<\/p>\n

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If you\u2019re a client, these are the people you will know best. And if you\u2019re just beginning your Sogolytics journey, they will be your guiding forces through it all!<\/p>\n

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\"Mary\"\"\"<\/a><\/p>\n

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Meet Mary!<\/strong><\/div>\n
Meet Paige!<\/strong><\/div>\n
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Unraveling the day<\/h2>\n

Mary and Paige are always on their toes, jumping from call to call and finding innovative solutions to unique client problems. So, what does a normal day look like for them?<\/p>\n

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Well, the truth is, it really just depends on the clients’ needs of the day. But one thing is for sure \u2013 it’s always busy. Whether it\u2019s back-to-back video calls and onboardings, or proactive outreach to share the latest updates and additions to our platform, one of their core responsibilities is ensuring clients are in the loop and able to make the most of Sogolytics.<\/p>\n

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Building the bond<\/h2>\n

“For me, the best part of every day is getting to help our clients,\u201d said Mary, and it shows.<\/p>\n

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It\u2019s one thing to proactively address client needs, but quite another to truly get to know them, create a deep bond, and have conversations that add value.<\/p>\n

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While this may seem effortless externally, when you\u2019re on your toes the entire day, it\u2019s a skill.<\/p>\n

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One thing that truly helps is that they really care about our clients. The focus, as Paige says, is on \u201cgetting the best understanding of our clients\u2019 needs and styles from the very beginning to set us up for success in the long run.\u201d<\/p>\n

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Working alongside clients often means that our account managers embark on the journey to solve unique client concerns. No matter how well you know the product, there will always been a new and unexpected client request or expectation, which often leads to aha moments, as Paige puts it, \u201cwhere things start coming together and making sense. So, when my clients experience wins, I feel like I\u2019m a part of that, too.\u201d<\/p>\n

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Internal client champions<\/h2>\n

An account manager’s job isn\u2019t just about problem-solving on the fly, of course. It\u2019s also about advocating for unique client needs and expectations, pushing for product updates that will address important needs (and hopes!), and being the internal voice of our clients.<\/p>\n

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At Sogolytics, our clients are at the very heart of everything that we do, and our account managers work hard every day to strengthen this connection and commitment.<\/p>\n

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Working with clients means helping them to truly unravel the full potential of Sogolytics and understand what the platform is capable of. By understanding the complete suite of features and how they work together, account managers can both deliver quick support as needed and partner with clients to create customized solutions. This understanding also helps to power internal product development discussions, as client feedback is an important driver in fine-tuning the priority list \u2013 especially as the product development team is always working on the next new release<\/a>!<\/p>\n

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\u201cIt\u2019s very exciting when we have updates within our platforms that our clients suggested,\u201d said Mary. By bringing these requests forward and aligning them with our product roadmap, Sogolytics has been able to remain truly client centric.<\/p>\n

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\"the<\/a><\/p>\n

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Whether it\u2019s bulk import of languages, or even dynamic comparisons of reports that make it easier for clients to save time, Mary and Paige are focused on advocating for client needs, intertwining expectations with our product roadmap to create a truly responsive solution.<\/p>\n

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Keeping the balance<\/h2>\n

When your job keeps you on your toes, you need to work to create a work-life integration rather than just a work-life balance. Time management is the need of the hour, and no matter how chaotic things get, there needs to be a method to the madness to ensure we’re always on track for success.<\/p>\n

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So, how do these account managers manage? Turns out, there are a few tricks of the trade:<\/p>\n

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