{"id":57135,"date":"2023-05-03T10:26:23","date_gmt":"2023-05-03T14:26:23","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=57135"},"modified":"2023-05-25T13:15:23","modified_gmt":"2023-05-25T17:15:23","slug":"data-security-customer-trust-marketing","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/data-security-customer-trust-marketing\/","title":{"rendered":"Building Customer Trust: Marketing Your Privacy and Security Practices"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1522572688&amp;color=%23204a48&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"Sogolytics\" href=\"https:\/\/soundcloud.com\/sogolytics\" target=\"_blank\" rel=\"noopener\">Sogolytics<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast\" href=\"https:\/\/soundcloud.com\/sogolytics\/build-trust-by-marketing-data-security-sogolytics-blogcast\" target=\"_blank\" rel=\"noopener\">Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast<\/a><\/div>\n<div class=\"div-spacer\"><\/div>\n<p>Why do your customers choose to buy from you?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you thought, \u201cbecause I have a great product that meets their needs\u201d, you\u2019d be surprised to learn that isn&#8217;t enough anymore. Today, many consumers will only buy from companies that are known for protecting consumer data.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>A recent <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/why-digital-trust-truly-matters\" target=\"_blank\" rel=\"noopener\">McKinsey study<\/a>\u00a0showed that 85% of consumers say that it&#8217;s important to know a company&#8217;s data privacy policies before making a purchase. 65% of business buyers will only buy from companies that are known for protecting their customers\u2019 data.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This begs the question: Do your customers know about your compliance efforts and trust your organization\u2019s ability to keep their data safe?<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57145\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity.jpg\" alt=\"data security best practices\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity.jpg 1200w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity-300x158.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity-1024x538.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity-768x403.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/Cybersecurity-50x26.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>As data breaches become more common, consumers are becoming more cautious about sharing their data. Consequently, digital trust is becoming as important as other common purchase decision factors, such as product features, cost, and delivery time.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Securing customers&#8217; data is important, but it&#8217;s only the first step. Your <em>reputation<\/em> when it comes to data privacy and security is what will pave the way for loyalty (or not). It&#8217;s important to market your offerings, showing customers what they&#8217;ll receive when they do business with you.<\/p>\n<div class=\"div-spacer\"><\/div>\n<div class=\"sogo-divider\"><\/div>\n<p style=\"text-align: center;\"><strong>Interested?<\/strong><\/p>\n<div class=\"div-minispacer\" style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><strong>Join us for <a href=\"https:\/\/sogolytics.webinargeek.com\/fueling-customer-confidence-and-trust-5-critical-data-security-practices-for-businesses?cst=blog\" target=\"_blank\" rel=\"noopener\">Fueling Customer Confidence and Trust: 5 Critical Data Security Practices for Businesses<\/a>!<\/strong><\/p>\n<div class=\"sogo-divider\"><\/div>\n<div class=\"div-spacer\"><\/div>\n<h2>How to build a reputation for great customer data security<\/h2>\n<p>Once you have the right policies and practices in place, it&#8217;s time to communicate. Here are 7 marketing communication practices to build trust and address customer concerns on data privacy and security:<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>1. Communicate how you use and protect customer data<\/h2>\n<p>Ensure that your organization\u2019s privacy and security controls, processes, and procedures regarding customers\u2019 data are easy to find. Use your social channels and website to talk about your identity authentication and user permission controls.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Do you follow robust security protocols when selecting and vetting your vendors? Do you use encryption technology when transmitting sensitive information? Do you work with independent security researchers to test for and report any potential security vulnerabilities?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Whatever you do, talk about it so that your customers know how your company demonstrates a culture of security prioritization.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>2. Publish your compliances and certificates<\/h2>\n<p>Give your customers peace of mind by providing a comprehensive set of compliance certifications your organization has achieved and the standards and regulations you adhere to.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>At Sogolytics, we are transparent about our <a href=\"https:\/\/www.sogolytics.com\/safe-harbour-and-survey-data-security\/?uf=product\" target=\"_blank\" rel=\"noopener\">data privacy and security guarantee<\/a> that lists all the processes in place to ensure data security, user security, and network security, including certifications and compliance achievements such as GDPR, HIPAA, PCI DSS, and ISO 27001.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57146\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security.png\" alt=\"website data security best practices\" width=\"1921\" height=\"1042\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security.png 1921w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security-300x163.png 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security-1024x555.png 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security-768x417.png 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security-1536x833.png 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/website-security-50x27.png 50w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>3. Communicate your employees\u2019 role in security<\/h2>\n<p>Cybersecurity is everyone\u2019s responsibility.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>There are lots of actions your organization might be taking to ensure your employees are capable of playing their role in security defenses <span class=\"TextRun SCXW182990715 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182990715 BCX0\">\u2013<\/span><\/span> from vigorous background checks and regular security trainings to reviewing internal user data access rights and ensuring personal mobile device security.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Share these practices with your customers so they know that they are doing business with an organization that has a security-first culture.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>4. Enable your product users to do their part<\/h2>\n<p>One more time: Cybersecurity is everyone\u2019s responsibility. Ensure that your clients know what they can do to improve security \u2013 at both an organizational and an individual level.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>As we work with our clients on their own research and feedback projects, we know that many require internal and external data-sharing. That&#8217;s why we brief our clients about the importance of controlling access to sensitive information to keep it secure.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Our platform allows account administrators to create and manage sub-accounts and determine permission levels, eliminating risky password sharing, confusion, and inefficiency, while maintaining data privacy. Moreover, we make it easy for our clients to <a href=\"https:\/\/www.sogolytics.com\/contact-us\/\">reach out to us immediately<\/a> if they suspect that security has been breached, so immediate action can be taken.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>5. Help customers meet their own compliance obligations<\/h2>\n<p>Many businesses find it challenging to comply with the growing number of data privacy standards and regulations. You can help your customers by educating and assisting them in achieving their compliance obligations. For example, you might:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Provide resources to help your customers better understand and comply with data privacy laws.<\/li>\n<li>Provide resources on best practices and innovative ideas to ensure cybersecurity.<\/li>\n<li>Clearly communicate how your product can simplify compliance and help their security goals.<\/li>\n<\/ul>\n<p>Sogolytics also regularly shares pro-tips and expert advice via blog and webinars, such as \u201c<a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-guarantee-cybersecurity\/\" target=\"_blank\" rel=\"noopener\">How to Guarantee 100% Cybersecurity [or at least come close]<\/a>\u201d, \u201c<a href=\"https:\/\/www.sogolytics.com\/blog\/summer-cybsersecurity-shred\/\" target=\"_blank\" rel=\"noopener\">The Summer Security Shred Challenge<\/a>\u201d, or this eagerly anticipated webinar with our CEO, Hamid Farooqui, sharing \u201c<a href=\"https:\/\/sogolytics.webinargeek.com\/fueling-customer-confidence-and-trust-5-critical-data-security-practices-for-businesses?cst=blog\" target=\"_blank\" rel=\"noopener\">5 Critical Data Security Practices to Ensure Customer Confidence and Trust<\/a>\u201d.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>6. Be transparent and proactive in the event of a breach<\/h2>\n<p>Christian Espinosa, the author of <em>The Smartest Person in the Room<\/em>, explains, \u201cCustomers would always rather know sooner rather than later. Too many organizations try to sweep events under the rug and hope they go unnoticed. When customers do lift up the rug and realize you knew about the issue for months, they get angry, and trust is broken.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The only viable option to maintain customer trust in the event of a security breach is by taking immediate ownership. Ensure you are prepared to take action such as notifying the affected clients via email with all the necessary information for them to be able to take preventive steps. Then proactively update your customers on all testing and vulnerability investigation results.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>7. Enable a two-way dialogue to facilitate transparency and collaboration<\/h2>\n<p>Customers today want security assurances from the companies they choose to do business with. They also need a forum to raise their security concerns and confidence that every case will get the attention it deserves. Whether it&#8217;s a ticketing system, a dedicated account manager, or any number of other communication channels, your clients need to know how to reach out and your team needs to know how to respond in a timely manners.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The stakes are high and it\u2019s critical that your approach to data security earns the confidence of your customers and your prospects.<\/p>\n<div class=\"div-spacer\"><\/div>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Ready to turn data protection and security into a business advantage?<\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Don\u2019t miss <a href=\"https:\/\/sogolytics.webinargeek.com\/fueling-customer-confidence-and-trust-5-critical-data-security-practices-for-businesses?cst=blog\" target=\"_blank\" rel=\"noopener\">our upcoming webinar<\/a> led by Sogolytics CEO <a href=\"https:\/\/www.linkedin.com\/in\/hamidfarooqui\/\" target=\"_blank\" rel=\"noopener\">Hamid Farooqui<\/a>\u00a0to learn about data security best practices that can make all the difference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sogolytics \u00b7 Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, \u201cbecause I have a great product that meets their needs\u201d, you\u2019d be surprised to learn that isn&#8217;t enough anymore. Today, many consumers will only buy from companies that are known for protecting consumer data. A recent McKinsey study\u00a0showed that 85% of consumers say that it&#8217;s important to know a company&#8217;s data privacy policies before making a purchase. 65% of business buyers will only buy from companies that are known for protecting their customers\u2019 data. This begs the question: Do your customers know about your compliance efforts and trust your organization\u2019s ability to keep their data safe? As data breaches become more common, consumers are becoming more cautious about sharing their data. Consequently, digital trust is becoming as important as other common purchase decision factors, such as product features, cost, and delivery time. Securing customers&#8217; data is important, but it&#8217;s only the first step. Your reputation when it comes to data privacy and security is what will pave the way for loyalty (or not). It&#8217;s important to market your offerings, showing customers what they&#8217;ll receive when they do business with you. Interested? Join us for Fueling Customer Confidence and Trust: 5 Critical Data Security Practices for Businesses! How to build a reputation for great customer data security Once you have the right policies and practices in place, it&#8217;s time to communicate. Here are 7 marketing [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":5035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,75],"tags":[198,176,409,702,703,545,684,998],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Customer Trust: Marketing Your Privacy and Security Practices - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"You need to market your data security measures to win customer trust and grow your business. Here&#039;s how you can get started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/data-security-customer-trust-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Customer Trust: Marketing Your Privacy and Security Practices - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"You need to market your data security measures to win customer trust and grow your business. 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