{"id":57418,"date":"2023-05-29T13:24:46","date_gmt":"2023-05-29T17:24:46","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=57418"},"modified":"2024-08-23T07:52:15","modified_gmt":"2024-08-23T11:52:15","slug":"increase-survey-response-rates","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/increase-survey-response-rates\/","title":{"rendered":"15 Must-Know Features to Boost Survey Response Rates"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1564220446&amp;color=%23204a48&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"Sogolytics\" href=\"https:\/\/soundcloud.com\/sogolytics\" target=\"_blank\" rel=\"noopener\">Sogolytics<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"15 Must Know Features to Boost Survey Response Rates | Sogolytics Blogcast\" href=\"https:\/\/soundcloud.com\/sogolytics\/15-must-know-features-to-boost-survey-response-rates-sogolytics-blogcast\" target=\"_blank\" rel=\"noopener\">15 Must Know Features to Boost Survey Response Rates | Sogolytics Blogcast<\/a><\/div>\n<div class=\"div-minispacer\"><\/div>\n<p>Rarely does a week go by without me getting a couple of surveys via email or text asking about my recent gym experience, doctor\u2019s visit, neighborhood safety, job benefits satisfaction, diversity and equity issues, or how I feel about some product I bought or even just glanced at online\u2026 Does that sound familiar?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Whether you see a few or a lot of these surveys, the real question is: How many do you actually take? And how many do you start but leave incomplete?<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57449\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash.jpg\" alt=\"survey response rates\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash.jpg 1920w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash-300x225.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash-1024x768.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash-768x576.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash-1536x1152.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/brett-jordan-vlWOnuKHCes-unsplash-50x38.jpg 50w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Bad Survey Example #1: Summer camp evaluation survey<\/h2>\n<p>When my son was attending summer camp, the organizers decided to survey the parents about their experience with the program. The email was nice and personal, letting me know that it will only take 5 minutes to respond. Sure, I was happy to contribute. But then it started by asking me to populate my name, my son\u2019s name, his age, which exact summer camp program he participated in\u2026 All the things they clearly knew the answer to!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>But wait, then the next question asked if I thought his instructors were knowledgeable. Nothing wrong with the question at first glance except for there were two of them. And I really felt one was the expert in what he was teaching but not the other. So, I could not answer the question. I stopped at that point and did not complete the survey.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Bad Survey Example #2: Buyer feedback<\/h2>\n<p>My friend Jackie is really into fitness, and, one day, she decided to treat herself to her first home-gym machine. After weeks of research and shopping, the choice was made, and she got her \u201cbest treadmill ever\u201d. In a few days, there was a nice card in her mail, from a manufacturer, congratulating her on a purchase and asking if she\u2019d be willing to answer some questions about her shopping experience in a short survey. There were both a URL address and a QR code to the survey included right on the card, which was convenient.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>But then the survey was not that mobile-friendly with parts of the questions extending beyond the width of the mobile screen and requiring lots of scrolling to view and answer. So, after struggling through a few questions, Jackie gave up and closed the survey without finishing.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Bad Survey Example #3: Patient satisfaction survey<\/h2>\n<p>My other friend, Michael, has recently had to go through a lengthy physical therapy course. He told me that every time he had a procedure, check-up, or any kind of interaction, his highly acclaimed Physical Therapy Center bombarded him with survey requests and reminders. Responding to them at first, Michael had never received any follow-up, and then he simply stopped responding.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Listening matters<\/h2>\n<p>Should businesses actively seek feedback and opinions from customers and employees? Yes, they should and for two simple reasons: experience matters and expectations keep evolving. Thankfully, we live in a data-driven world and modern technology makes it easy for just about anyone to create and disseminate a survey. But you need to ensure your survey is attractive and easy to take.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>While <a href=\"https:\/\/www.sogolytics.com\/blog\/7-tips-to-boost-your-survey-response-rate\/\" target=\"_blank\" rel=\"noopener\">there are numerous tips<\/a> for better planning, better design, and better marketing, today we are going to share 15 smart software features you need to know about to make your surveys as simple and easy as possible &#8211; and maximize the response rates.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>1. Custom emails <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>From addressing your audience by name and using your brand fonts and colors to embedding a question \u2013 your <a href=\"https:\/\/www.sogolytics.com\/blog\/how-to-make-a-good-survey-invitation\/\" target=\"_blank\" rel=\"noopener\">survey invitation<\/a> is the first thing your audience will see, so give it the attention it deserves. While not every survey is sent via email, if email invitations are on your list \u2013 <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-customize-survey-email-message\/?squ=email\" target=\"_blank\" rel=\"noopener\">take a closer look<\/a> at all the possible customization options.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>2. Survey Introduction <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Using Intro\/Descriptive text question type in in the beginning of the survey allows to communicate the purpose of the survey, express your appreciation to your participants, and set the expectations for the survey length.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>3. Progress bar <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>You have a much better chance of getting a complete response when you choose to display a progress bar. It allows participants to see how far along they are in a survey, feel like they are making progress, and have a clear idea of how much effort it will take to complete the rest of the survey.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>4. Logic <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It isn\u2019t always necessary to ask all respondents the same questions or ask them every single question. <a href=\"https:\/\/www.sogolytics.com\/blog\/taking-advantage-of-question-display-logic\/\" target=\"_blank\" rel=\"noopener\">Take advantage of the question display logic<\/a> or branching to make the survey relevant and easy to complete by routing participants around questions that do not apply to them. In other words, make your survey automatically skip to the next applicable question for your respondent based on their answers to the earlier questions.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>5. Pre-population <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/increase-your-response-rate-pre-population\/\" target=\"_blank\" rel=\"noopener\">Pre-population<\/a> is a feature that allows you to pre-fill information you already know about the participants. This reduces the length of the survey by removing any questions where the answer is known. In my first bad survey example above, instead of asking my name, my kid\u2019s name and age, the summer camp company could have just pre-populated this information based on my email.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>6. Piping <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/help\/how-to-use-piping-feature\/?squ=Piping\" target=\"_blank\" rel=\"noopener\">Piping<\/a> gives your respondents more personalized and engaging survey experience. With this feature, participant answers can reappear in the next questions, making the survey more conversational and relevant. For example, if a participant says their preferred communication method is a phone call, the next question could ask what time of the day is best for calling them.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>7. The right question types <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sometimes the length of the survey can be significantly reduced by choosing the right question types such as Matrix Grid that allows participants to answer multiple related questions on the same scale. A Drop Down can save your participants typing time. Other <a href=\"https:\/\/www.sogolytics.com\/blog\/common-survey-question-types\/\" target=\"_blank\" rel=\"noopener\">question types<\/a>, such as Image Choice or smiley Rating Scale, can make your survey more engaging.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>8. The right channels <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>To maximize survey participation, you need to reach people exactly where they are. Sogolytics makes that possible by providing a wide array of distribution options and features including email, social media, QR codes, website, and text message. Make sure to use a channel that your target audience uses quite often and combine channels to maximize visibility.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>9. Mobile friendly <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\">almost 60%<\/a> of all website traffic worldwide being generated via mobile phones, making sure your surveys are optimized for mobile devices could be key to ensuring a positive respondent experience and higher survey participation. Mobile surveys minimize disruption in your customers&#8217; lives and offer a quicker, easier way for them to share their feedback. Consider using <a href=\"https:\/\/www.sogolytics.com\/help\/mobile-friendly-survey-questions\/?squ=mobile\" target=\"_blank\" rel=\"noopener\">mobile-friendly question types<\/a> that involve minimum scrolling and be sure to preview and test your survey on hand-held devices.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57450\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891.jpg\" alt=\"survey response rates\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891.jpg 1280w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891-1024x682.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-sasha-kim-8420891-50x33.jpg 50w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><strong>10. The right time <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Some surveys should happen at the same time each year, but many will make the most sense after an interaction or, so called, trigger event, such as \u2014 product purchase, office visit, event registration \u2013 you name it! The key to collecting the most accurate data is to ask people for feedback while their experience is still fresh in their minds. If you wish to send out surveys at the right time, use <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-trigger-email-invitation-based-on-salesforce-events\/?squ=trigger\" target=\"_blank\" rel=\"noopener\">software that allows you to set up trigger rules<\/a> and automate your feedback collection.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>11. Save and continue later <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Save and Continue Later is a feature that allows participants to save answers they have already entered and finish their responses at a later time. This feature is extremely helpful for longer questionnaires such as annual employee engagement or customer satisfaction studies where participants may need extra time to complete.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>12. Reminders <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Reminders are a great way to encourage participation throughout the entire survey project window. There are a variety of <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-set-survey-reminders\/\" target=\"_blank\" rel=\"noopener\">reminder options<\/a> but smart feedback platforms like Sogolytics allow us to set up intelligent reminders to only those who have not yet participated.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>13. Anonymity <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Many consumers are concerned about sharing their personal data with businesses. Many employees are concerned about the confidentiality of their answers. In both cases, you can boost participation by conducting anonymous surveys. <a href=\"https:\/\/www.sogolytics.com\/blog\/faq-anonymous-survey-projects\/\" target=\"_blank\" rel=\"noopener\">The anonymity feature<\/a> removes all electronic identifying information about the participants. Conducting anonymous surveys and including a clear privacy disclaimer will make people more likely to participate and provide candid responses.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>14. Multilingual surveys <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Multilingual surveys will ensure higher response when you deal with a global or multicultural audience. Getting a chance to answer in their preferred language, respondents can understand the questions easily, will be more likely to complete, and you will receive more accurate and insightful data. The best part is that the right software will make the <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-send-multilingual-survey-invitations\/?squ=multi&amp;ugp=\" target=\"_blank\" rel=\"noopener\">multilingual surveys hassle-free<\/a> for you.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>15. Touch rules <\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Last but definitely not least \u2013 <a href=\"https:\/\/www.sogolytics.com\/help\/touch-rules-how-and-when\/?squ=rules\" target=\"_blank\" rel=\"noopener\">touch rules<\/a>. This feature gives you the chance to avoid the common mistake of over-surveying participants. Set up touch rules to avoid survey invitations being sent to individuals who either received a particular number of invitations or participated in a particular number of surveys during a select period.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>In conclusion<\/h2>\n<p>Touch rules would be a perfect solution for Michael\u2019s patient satisfaction surveys story! Mobile-friendly survey would ensure Jackie had provided feedback on her buying experience, and the right question types would fix the bad summer camp evaluation survey I was not able to complete.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Good thing you\u2019ve read this blog and will not have those mistakes in your surveys! \ud83d\ude09 But wait, there is more! <a href=\"https:\/\/sogolytics.webinargeek.com\/how-to-boost-survey-response-rates?cst=blog\" target=\"_blank\" rel=\"noopener\">Join our webinar<\/a>, \u201cThe Right Time for the Right Questions: How to Boost Survey Response Rates\u201d webinar to hear more easy-to-use ideas and survey best practices, and watch response rates rise by up to 300%.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Finally, if you\u2019re looking for a smart and flexible <a href=\"https:\/\/www.sogolytics.com\/online-survey-tool\/\">survey or feedback management software<\/a>, try Sogolytics. <a href=\"https:\/\/www.sogolytics.com\/enterprise-survey-software\/\" target=\"_blank\" rel=\"noopener\">Our intuitive platform<\/a> provides an end-to-end solution with advanced functionalities designed to engage participants, increase response rates, analyze data, and identify key drivers to inform your next steps. <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">Let\u2019s connect<\/a> &#8211; our consultants will be happy to discuss your needs and recommend the right solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sogolytics \u00b7 15 Must Know Features to Boost Survey Response Rates | Sogolytics Blogcast Rarely does a week go by without me getting a couple of surveys via email or text asking about my recent gym experience, doctor\u2019s visit, neighborhood safety, job benefits satisfaction, diversity and equity issues, or how I feel about some product I bought or even just glanced at online\u2026 Does that sound familiar? Whether you see a few or a lot of these surveys, the real question is: How many do you actually take? And how many do you start but leave incomplete? Bad Survey Example #1: Summer camp evaluation survey When my son was attending summer camp, the organizers decided to survey the parents about their experience with the program. The email was nice and personal, letting me know that it will only take 5 minutes to respond. Sure, I was happy to contribute. But then it started by asking me to populate my name, my son\u2019s name, his age, which exact summer camp program he participated in\u2026 All the things they clearly knew the answer to! But wait, then the next question asked if I thought his instructors were knowledgeable. Nothing wrong with the question at first glance except for there were two of them. And I really felt one was the expert in what he was teaching but not the other. So, I could not answer the question. I stopped at that point and did not complete the survey. Bad Survey Example #2: [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":49243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[198,1024,392,112,67,245],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Must-Know Features to Boost Survey Response Rates - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Use these 15 must-know smart features to unlock impressive survey response rates and get the data you truly need!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/increase-survey-response-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Must-Know Features to Boost Survey Response Rates - 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