{"id":57779,"date":"2023-06-09T11:26:59","date_gmt":"2023-06-09T15:26:59","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=57779"},"modified":"2024-08-23T08:48:24","modified_gmt":"2024-08-23T12:48:24","slug":"how-to-boost-survey-participation","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/","title":{"rendered":"How to Get the Survey Participation You Need"},"content":{"rendered":"<p>As business coach Tony Robbins says, \u201cThe quality of your life is determined by the quality of your questions.\u201d Suppose you want to know what your customers think about your product or services or wish to improve employee satisfaction and retention. In that case, you should ask the right questions to gain the right knowledge.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/online-survey-tool\/\">Conducting online surveys<\/a> is one of the most powerful ways to explore market trends, collect customer and employee feedback, or validate business ideas. This week, Sogolytics partnered with the founder and principal analyst of Reticle Research, Ross Rubin, to explore the best strategies to boost survey response rates and get accurate and actionable data.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57780\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-1024x330.jpg\" alt=\"Boost survey response rates\" width=\"1024\" height=\"330\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-1024x330.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-300x97.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-768x248.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-1536x495.jpg 1536w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-2048x661.jpg 2048w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/SogoX_EmailBanner_Boost-Survey-Response-Rates_F-01-50x16.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>During this engaging <a href=\"https:\/\/sogolytics.webinargeek.com\/how-to-boost-survey-response-rates?cst=blog\" target=\"_blank\" rel=\"noopener\">50-minute webinar session<\/a>, the presenters and participants explored the following key areas:<\/p>\n<ul>\n<li>Good survey response rates and the factors that affect them<\/li>\n<li>Software features that help boost participation<\/li>\n<li>Tactics that help increase customer survey participation<\/li>\n<li>Tactics that help increase employee survey participation<\/li>\n<\/ul>\n<p>Here are a few factors shared during the webinar that can help create effective surveys that drive reliable responses.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Target audience and sample size<\/h2>\n<p>Clearly define your project scope, including both audience and purpose. It can be difficult to conclude the results if the <a href=\"https:\/\/www.sogolytics.com\/blog\/sample-size-calculator\/\" target=\"_blank\" rel=\"noopener\">sample size<\/a> is too small, but a sample that is too large can amplify the differences that may not be relevant. Balance fielding time against consistency of sample.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Personal touch<\/h2>\n<p>Plan to have <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-customize-survey-email-message\/\" target=\"_blank\" rel=\"noopener\">personalized survey invitations<\/a> and an <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-add-a-descriptive-text-comment-in-your-survey\/\" target=\"_blank\" rel=\"noopener\">effective introduction<\/a> that outlines the significance of the survey and motivates your audience to participate.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Communication<\/h2>\n<p>Monitor, adjust, and engage \u2013 especially when it comes to communication. Your goal is to find your audience at the right time and through the right channels. Our data examples show that a little nudge after an initial invite will encourage more participation. (Tech trick? Hello, <a href=\"https:\/\/www.sogolytics.com\/help\/how-to-set-survey-reminders\/\" target=\"_blank\" rel=\"noopener\">Intelligent Reminders<\/a>!)<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57781\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-1024x576.jpg\" alt=\"Use reminders to keep communication flowing.\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-1024x576.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-300x169.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-768x432.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-1000x563.jpg 1000w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide-50x28.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2023\/06\/Reminders-slide.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Incentives<\/h2>\n<p>Generally, harder-to-reach\/busier audiences will need a &#8220;better&#8221; incentive. But <a href=\"https:\/\/www.sogolytics.com\/blog\/intrinsic-incentive-survey-participation\/\" target=\"_blank\" rel=\"noopener\">incentives<\/a> also don\u2019t always have to be monetary. During the webinar presenters discussed other forms such as a chance to win a prize, a product discount, ability to see the research results, or contribute to a charitable event.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Survey length and complexity<\/h2>\n<p>To get optimal results, a survey should have the right question types, logic and right flow. Don&#8217;t miss these <a href=\"https:\/\/www.sogolytics.com\/blog\/increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener\">15 must-know-about features<\/a> that can help to make your surveys as simple and easy as possible \u2013 and maximize the response rates.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In the webinar, presenters reviewed a few bad survey examples in real-time and brainstormed multiple ways to improve. One of our attendees, a Customer Experience Manager, shared afterward that\u00a0 the webinar was an \u201cexcellent initiative, [and] there should be more of these sessions.\u201d We&#8217;re inclined to agree. \ud83d\ude09<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Interested in learning more?<\/strong> <a href=\"https:\/\/sogolytics.webinargeek.com\/how-to-boost-survey-response-rates?cst=blog\" target=\"_blank\" rel=\"noopener\">Watch the full webinar here<\/a>. To take a deeper dive into how Sogolytics can help you boost your surveys, <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">book a personal consultation here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As business coach Tony Robbins says, \u201cThe quality of your life is determined by the quality of your questions.\u201d Suppose you want to know what your customers think about your product or services or wish to improve employee satisfaction and retention. In that case, you should ask the right questions to gain the right knowledge. Conducting online surveys is one of the most powerful ways to explore market trends, collect customer and employee feedback, or validate business ideas. This week, Sogolytics partnered with the founder and principal analyst of Reticle Research, Ross Rubin, to explore the best strategies to boost survey response rates and get accurate and actionable data. During this engaging 50-minute webinar session, the presenters and participants explored the following key areas: Good survey response rates and the factors that affect them Software features that help boost participation Tactics that help increase customer survey participation Tactics that help increase employee survey participation Here are a few factors shared during the webinar that can help create effective surveys that drive reliable responses. Target audience and sample size Clearly define your project scope, including both audience and purpose. It can be difficult to conclude the results if the sample size is too small, but a sample that is too large can amplify the differences that may not be relevant. Balance fielding time against consistency of sample. Personal touch Plan to have personalized survey invitations and an effective introduction that outlines the significance of the survey and motivates your audience to [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":2316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[198,418,107,982,62,679,587,245,998],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get the Survey Participation You Need - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Sogolytics partnered with the principal analyst of Reticle Research, Ross Rubin, to share top strategies to boost survey response rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get the Survey Participation You Need - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Sogolytics partnered with the principal analyst of Reticle Research, Ross Rubin, to share top strategies to boost survey response rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-09T15:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T12:48:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2014\/12\/IS_000035019582Small_hand-pull-crumpled-paper-with-customer-service-evaluation-icon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"633\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shrutika Desai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/\",\"name\":\"How to Get the Survey Participation You Need - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2023-06-09T15:26:59+00:00\",\"dateModified\":\"2024-08-23T12:48:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da\"},\"description\":\"Sogolytics partnered with the principal analyst of Reticle Research, Ross Rubin, to share top strategies to boost survey response rates.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-to-boost-survey-participation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How to Get the Survey Participation You Need\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da\",\"name\":\"Shrutika Desai\",\"description\":\"Shrutika is a member of the Sogolytics marketing team. 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