{"id":59026,"date":"2023-10-09T07:30:49","date_gmt":"2023-10-09T11:30:49","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=59026"},"modified":"2023-10-09T19:26:55","modified_gmt":"2023-10-09T23:26:55","slug":"digital-transformation-people-centric","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/digital-transformation-people-centric\/","title":{"rendered":"Digital Transformation in People-Centric Industries"},"content":{"rendered":"

Digital transformation isn’t a buzzword; it’s an integral part of virtually every modern business. In industries like healthcare, where personal connection is vital, digital transformation is the bridge that connects the human touch with technological brilliance.<\/p>\n

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Let’s explore how sectors such as education, hospitality, healthcare, and retail can ride this digital wave without losing the human touch.<\/p>\n

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\"A<\/p>\n

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Omnichannel is here to stay<\/h2>\n

It\u2019s 2023 and customers want a seamless experience. It doesn\u2019t matter if they\u2019re getting medical help or buying their next pair of shoes\u2014they expect the whole journey, from research to purchase and beyond, to be effortless.<\/p>\n

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This requires a blending<\/em> of technology and human experience<\/a>. Let\u2019s look at one of the most human industries: hospitality.<\/p>\n

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You can easily book hotel rooms with Marriott using their app. It\u2019s well laid-out, intuitive and has all their best deals in one place. You can access customer support then easily finalize the booking.<\/p>\n

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But when you go to the hotel, you\u2019re still checked-in and looked after by warm, helpful staff. They could install screens for self check-in\u2014with a techie nearby for any glitches\u2014but Marriott understands where to draw the line on tech and retain the human touch.<\/p>\n

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In hospitality, brands with strong omnichannel strategies retain an astonishing 89% of their customers<\/a>. It\u2019s powerful stuff, but it\u2019s all about balance.<\/p>\n

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How to make the digital experience real and personal<\/h2>\n

Ever felt like a website or app just understood<\/em> what you wanted? That’s digital customer experience at its best. Sometimes there is no in-person experience. And in those cases, the experience still needs to be as real, empathetic, and understanding as possible.<\/p>\n

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For example:<\/p>\n

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