{"id":59241,"date":"2023-10-26T14:30:48","date_gmt":"2023-10-26T18:30:48","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=59241"},"modified":"2023-10-26T15:25:26","modified_gmt":"2023-10-26T19:25:26","slug":"better-surveys-scary-movie-cliches","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/better-surveys-scary-movie-cliches\/","title":{"rendered":"Scary Good Clich\u00e9s for Better Surveys and Fun"},"content":{"rendered":"

Heading into a dark wood with a sputtering flashlight and eerie movie playing doesn\u2019t seem like it has much to do with surveys at all \u2013 but matching up these two seemingly disconnected topics can actually be a pretty spooky good time!<\/p>\n

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Horror movie clich\u00e9s have long been used in the genre for one simple reason: they work. No matter how many times we see a film and groan when the main character tells everyone to split up or break into that scary asylum, we still head to the theaters for the next premier (or sequel!). That\u2019s the beauty of it all: the immersive experiences where we\u2019re on the edge of our seats\u2014safely\u2014experiencing what the characters go through.<\/p>\n

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Much of what comes from scary movies, however, can actually help you when it comes to survey design.<\/p>\n

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\"Scary<\/a><\/p>\n

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Be like the movies \u2026 or maybe not<\/h2>\n

That\u2019s right, there are a ton of scary movie clich\u00e9s, but in our recent Skills, Chills, & Thrills: Better Surveys Through Scary Movies<\/a><\/em> webinar we broke down the top clich\u00e9s you can use as a checklist to improve your survey project, all the way from design and distribution to reporting and analytics.<\/p>\n

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Scary movie cliches can provide an interesting and unconventional perspective for creating better surveys by introducing elements of surprise, engagement, and relatability to your questions.<\/p>\n

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Don\u2019t believe me? Think about these aspects in movies:<\/p>\n

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