{"id":60748,"date":"2024-04-16T08:34:54","date_gmt":"2024-04-16T12:34:54","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=60748"},"modified":"2024-04-25T17:51:00","modified_gmt":"2024-04-25T21:51:00","slug":"employee-journey-map","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/employee-journey-map\/","title":{"rendered":"How Employee Journey Mapping Can Transform Your Organization"},"content":{"rendered":"<p>\u201cIt is easier to get where you&#8217;re going when you have a map.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sogolytics&#8217; VP of Success Melissa Krut began a recent webinar discussing employee journey mapping with that simple statement. Knowing where we\u2019re going helps us focus and supports a more positive experience. When it comes to the all-important employee experience, positive experiences are definitely what we\u2019re after. That\u2019s why employee journey maps can play such a transformative role in your organization.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>New to the idea of employee journey mapping? Ready to fine-tune your current map? You&#8217;ve come to the right place! Start with the <a href=\"https:\/\/sogolytics.webinargeek.com\/employee-journey-mapping?cst=blog\" target=\"_blank\" rel=\"noopener\">webinar<\/a>, or read on and circle back later. \ud83d\ude09<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/sogolytics.webinargeek.com\/employee-journey-mapping?cst=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60749\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-1024x1024.jpg\" alt=\"Employee Journey webinar\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-1024x1024.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-300x300.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-150x150.jpg 150w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-768x768.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-80x80.jpg 80w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-500x500.jpg 500w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-1000x1000.jpg 1000w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey-50x50.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2024\/04\/Strategic-Magic-Employee-Journey.jpg 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>What is employee journey mapping?<\/h2>\n<p>Employee journey mapping is the process of visualizing the employee\u2019s experience with your organization. You can easily search for \u201cemployee journey map template\u201d online and you\u2019ll see a variety of results. Some maps start at &#8220;applying for the job&#8221; whereas others choose &#8220;<a href=\"https:\/\/www.sogolytics.com\/blog\/onboarding-102-why-employee-onboarding-matters-more-than-you-think\/\" target=\"_blank\" rel=\"noopener\">onboarding<\/a>&#8221; as the first step. You might see maps that start at Day One, then 30, 60, or 90 days, six months, and their anniversary. Then, what comes next between that first year and when (if?) they leave your organization?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Ultimately, in mapping the employee journey you\u2019re trying to establish the key stages in the development of that person in their role (or, on a more bird\u2019s eye view map, their career).<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Employee journey maps provide organizational benefits such as:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Highlighting areas of improvement in your employee experience<\/li>\n<li>Informing more accurate job descriptions<\/li>\n<li>Identifying opportunities for <a href=\"https:\/\/www.sogolytics.com\/blog\/professional-development-evolution\/\" target=\"_blank\" rel=\"noopener\">professional development<\/a><\/li>\n<li>Helping you see your management pipeline<\/li>\n<li>Providing structure for consistent, equitable employee experiences<\/li>\n<li>Enabling development of processes to prioritize employees<\/li>\n<li>Putting yourself in the employee\u2019s perspective<\/li>\n<\/ul>\n<p>Making the effort to map employee journeys can also benefit the employee. For instance, an organization is more likely to understand the trajectory for someone filling an open position. This helps them to better communicate responsibilities and the possible future opportunities. Plus, it can help in aligning applicants with the right position for their talents and skills.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With an employee journey map in hand, an organization can be much more intentional about forming a lasting relationship with each employee.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Customizing each employee journey<\/h2>\n<p>The employee map can help HR teams to track <a href=\"https:\/\/www.sogolytics.com\/employee-experience-platform\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a> throughout their term at a company, helping to standardize expectations and support equity. Yet, at the same time, each map needs the flexibility to adapt to employee distinctions.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Consistency of experience is important, but not all employees will have the same journey. Employees in different roles will follow different maps dictated by their experience, background, seniority, and responsibilities. Hourly or salary employees could need distinct maps as might employees who work in an office all day compared to those who are on the floor or in a job site.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>\u201cDifferentiating maps is definitely a little bit tricky,\u201d Krut acknowledged, \u201cBut when you start to think about the kinds of maps that you need, it&#8217;s because you have a lot of different kinds of employees who need support every step of the way.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For your organization, it can help to think of each stop on the map from several perspectives:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>What will matter to the employee and could boost engagement, loyalty, or performance.<\/li>\n<li>What factors in your organizational context (e.g., culture, values, process) will directly impact that stage in the journey.<\/li>\n<li>Personalize the map to each employee\u2019s life experience. For example, a young single father and a mid-career woman serving as her mother&#8217;s caretaker will have different circumstances shaping their journey.<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h2>Employee journey map touchpoints<\/h2>\n<p>Whatever the maps may look like, it\u2019s important to identify touchpoints. Employee journey mapping is not done to send that individual off on a solo adventure. By asking yourself not only what the employee accomplishes at each stage in their journey, but also what challenges they may face and what emotions they might experience, you can better identify opportunities to support them along the way.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For example, a lot of attention gets paid to the <a href=\"https:\/\/www.sogolytics.com\/blog\/employee-onboarding-that-leads-to-employee-engagement\/\" target=\"_blank\" rel=\"noopener\">first few days<\/a> or maybe the first month an employee is on the job. But we sometimes do that at the expense of gathering information about what happens next. Once someone makes it past their first year anniversary, all the company check-ins fall away.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>To identify relevant map markers when touchpoints could be needed at any stage in the journey, you might consider what success looks like. Does success mean that they:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Get a promotion?<\/li>\n<li>Stick around for three years?<\/li>\n<li>Develop their skill set so deeply that they are looked upon as the source of knowledge for their team?<\/li>\n<li>Grow able to support other people?<\/li>\n<\/ul>\n<p>There are many pivotal moments in the employee journey. Having a map and identifying the touchpoints at which check-ins could be most effective can play an important role in ensuring that the employer-employee relationship remains productive and positive.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Metrics that matter with employee journey mapping<\/h2>\n<p>Employee engagement needs revitalization. Many of us are looking for ways to decrease the number of people who are actively disengaged and increase <a href=\"https:\/\/www.sogolytics.com\/blog\/employee-retention-strategies\/\" target=\"_blank\" rel=\"noopener\">employee retention<\/a>. Employee journey maps can help, especially when you clearly identify touchpoints along the way. But, it\u2019s also important to identify metrics that you can use to measure the employee experience in alignment with these maps. We\u2019ll talk more about that in the next article.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ready to explore more?<\/strong> <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/?utm_source=internal&amp;utm_medium=blog&amp;utm_campaign=intext_RAD\" target=\"_blank\" rel=\"noopener\">Connect with the Sogolytics team<\/a> to start mapping your employee journey today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt is easier to get where you&#8217;re going when you have a map.\u201d Sogolytics&#8217; VP of Success Melissa Krut began a recent webinar discussing employee journey mapping with that simple statement. Knowing where we\u2019re going helps us focus and supports a more positive experience. When it comes to the all-important employee experience, positive experiences are definitely what we\u2019re after. That\u2019s why employee journey maps can play such a transformative role in your organization. New to the idea of employee journey mapping? Ready to fine-tune your current map? You&#8217;ve come to the right place! Start with the webinar, or read on and circle back later. \ud83d\ude09 What is employee journey mapping? Employee journey mapping is the process of visualizing the employee\u2019s experience with your organization. You can easily search for \u201cemployee journey map template\u201d online and you\u2019ll see a variety of results. Some maps start at &#8220;applying for the job&#8221; whereas others choose &#8220;onboarding&#8221; as the first step. You might see maps that start at Day One, then 30, 60, or 90 days, six months, and their anniversary. Then, what comes next between that first year and when (if?) they leave your organization? Ultimately, in mapping the employee journey you\u2019re trying to establish the key stages in the development of that person in their role (or, on a more bird\u2019s eye view map, their career). Employee journey maps provide organizational benefits such as: Highlighting areas of improvement in your employee experience Informing more accurate job descriptions Identifying opportunities for professional development [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":5040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[480,241,520,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Employee Journey Mapping Can Transform Your Organization - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Employee journey mapping can benefit both your organization and people. Learn more about this important practice and how to do it well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/employee-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Employee Journey Mapping Can Transform Your Organization - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Employee journey mapping can benefit both your organization and people. Learn more about this important practice and how to do it well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/employee-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-16T12:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T21:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/emp-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jenn Goddu\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/employee-journey-map\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/employee-journey-map\/\",\"name\":\"How Employee Journey Mapping Can Transform Your Organization - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2024-04-16T12:34:54+00:00\",\"dateModified\":\"2024-04-25T21:51:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/e279d58fbb23148c5be4fdcb53b4a454\"},\"description\":\"Employee journey mapping can benefit both your organization and people. 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