Are you noticing a drop in customer conversion? Maybe you aren\u2019t acquiring quality leads. After all, someone looking for a car vacuum is hardly going to buy a set of highlighters, right?<\/p>\n
While incorrect targeting is often a good reason, what if it\u2019s not. What if you are targeting the right people and still not seeing enough conversions? It isn\u2019t always about quality, but about the right marketing efforts. In a digital world with reducing attention spans, an overwhelming set of options, and the need for quick gratification, you need to truly appeal to customers to convert.<\/p>\n
There are several things to keep in mind when it comes to increasing customer conversion, but the first and most important aspect is understanding who your customers are<\/a>.<\/p>\n Send out surveys, research your current audience, and create a detailed customer persona<\/a> to better understand your audience, the platforms they frequent, their preferences and wants, and much more.<\/p>\n Once you have this in place, you can focus your marketing efforts on reaching and engaging the right audience.<\/p>\n No matter how fabulous your product is, simply saying so isn\u2019t enough. Psychology helps you better understand how the mind works to design marketing strategies that really connect with people.<\/p>\n Here are a few things to keep in mind.<\/p>\n The Familiarity Principle<\/a> suggests that people are more attracted to things that look familiar to them. For this to work, you need to be patient, and really invest in promoting yourself across the right channels. Have you ever noticed that when you see advertisements for certain products repeatedly – especially when it\u2019s relevant – you become a lot more curious to try it?<\/p>\n It\u2019s the same principle here! By effectively marketing yourself across the right channels for the right audience, you will be everywhere. Create retargeting campaigns and ensure that your name isn\u2019t just a one-time pop-up, but one that they keep seeing repeatedly. This will create a sense of curiosity and allow you to stand out amid your competition!<\/p>\n The first thing that grabs the attention of your audience will usually set the tone for what they associate with you. There\u2019s a reason why the saying goes, \u201cfirst impressions last\u201d.<\/p>\n Anchoring<\/a> your marketing campaigns and communication around the element that best resonates with your audience will ensure that this becomes the factor that they associate with you, leading to higher conversion rates.<\/p>\n Assurances often come externally. Instead of just hearing what you are saying, prospects want to hear from your customers about their actual experiences with your brand.<\/p>\n After all, customers are who they relate to, and as a result, that\u2019s who they can trust. Testimonials help prospective customers see how happy your current customers<\/a> are, and better understand the benefits of your products. In a world that lives online, it\u2019s common for customers to research reviews beforehand. This just makes the process a little easier.<\/p>\n Yes, testimonials are important, but it\u2019s also important to show off your confidence in your product or services. It\u2019s often the sign of a good product!<\/p>\n Flaunt those guarantees, declare yourself the best in your niche, and be bold. The more confident you sound, the more your audience will begin considering this – especially if you connect this with the Familiarity Principle and ensure that they see it everywhere.<\/p>\n The next time your prospective customers are debating whether to make a purchase, they will think of you. After all, you are the best, aren\u2019t you?<\/p>\n Just remember to back up what you\u2019re saying. While stating you are the best might increase customer acquisition, delivering quality is what fuels customer loyalty<\/a> (and reduces the bad press of customers who have been let down).<\/p>\n We\u2019ve all heard of CTAs, but what are CTBs? CTB = Call to Benefits. Instead of asking customers to \u201cBook Call Now\u201d, consider focusing on the benefits<\/a> of what you are offering instead.<\/p>\n Calls like \u201cAvail the Sale!\u201d and \u201cGet the Newsletter!\u201d shift the focus from taking action to the benefit your customers will receive, making it a no-brainer to click continue.<\/p>\n Have you heard about having a decoy product? It\u2019s something that many retailers take incorporate to increase product sales.<\/p>\nHow can psychology help?<\/h2>\n
Tip 1: Be everywhere, always<\/h2>\n
Tip 2: Anchor yourself correctly<\/h2>\n
Tip 3: Keep the testimonials coming<\/h2>\n
Tip 4: Be your own cheerleader<\/h2>\n
Tip 5: Focus on CTBs<\/h2>\n
Tip 6: Leverage the decoy effect<\/h2>\n