{"id":64730,"date":"2025-06-24T12:15:51","date_gmt":"2025-06-24T16:15:51","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=64730"},"modified":"2025-09-01T02:34:39","modified_gmt":"2025-09-01T06:34:39","slug":"simple-things-to-say-to-customers-at-work","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/","title":{"rendered":"16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t)"},"content":{"rendered":"<h2>Why every word counts in customer service<\/h2>\n<p>Customer service upholds brand loyalty and customer retention, sometimes when other touchpoints misfire. Your customers are extra sensitive to voice tones, intonations, and other language signals in conversations with support agents online, offline, and even when interacting with chatbots.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The best customer service quotes for employees come from careful word choice and employee training to use their language and subtle communication techniques as engagement assets. It significantly impacts customers\u2019 perceptions and your effectiveness in defusing negative, emotionally charged situations that inevitably occur. In short, it will go a long way toward reducing churn, creating trust, and establishing brand ambassadorship while simultaneously pouring cold water on hot tempers that can quickly race out of control.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This article offers customer service motivational phrase dos and don&#8217;ts with proven success in several customer\/employee interactions across multiple industries. You will see from this how language conveys a sense of empathy and willingness to help, clarifies customers\u2019 concerns, and resolves them with on-the-spot solutions. It also demonstrates how agents\u2019 verbal interactions help customers to feel understood and valued, leaving a lasting impression that fosters brand loyalty.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>16 phrases guaranteed to win over unsure or disgruntled customers<\/h2>\n<p>You want positive vibes to drive conversations between agents and your customers 24\/7\/365, no matter the circumstances, pressures, or stress that initiated the interaction. These customer service phrases will help you address problematic occurrences and upgrade your conversations.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Customer service inspirational quotes (phrases) to use:<\/h3>\n<div class=\"div-minispacer\"><\/div>\n<h4>A: EARLY-STAGE CONVERSATION<\/h4>\n<p>The following are simple things to say to customers at work as you connect with<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>1. A staple opener<\/strong><br \/>\n\u201cGood morning, the (Company name) support team at your service.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The words \u201csupport\u201d and \u201cservice\u201d in the same sentence communicate your mission in no uncertain terms. It merges quickly into (b) below.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>2. The classic opener<\/strong><br \/>\n\u201cHow may I assist you today?\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This conveys professionalism, a little formality, and politeness &#8211; cornerstones of a responsible brand intent on keeping its customers onside. The chances are high that the customer will raise the pain points early in the conversation by asking a question or outlining the problem. If a question:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>3. A complimentary response<\/strong><br \/>\n\u201cThat\u2019s a great question\u2026\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Followed by your answer, or if you\u2019re unsure of an adequate response, you go to the next suggestion.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>4. Creating time to collect your thoughts<\/strong><br \/>\n\u201cCan I place you on a brief hold?\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The last thing you want is callers complaining about your lack of knowledge. This question slows the pace down to provide essential accuracy.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>5. Demonstrate that you\u2019re focused single-mindedly on the customers\u2019 pain points<\/strong><br \/>\n\u201cThanks for your excellent explanation.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>When you say this, customers&#8217; thoughts of &#8220;having to hurry on&#8221; leave the stage. Also, it shows that the agent is a good listener, establishing a great backdrop when the issues are complex. It also prepares a platform to gather the relevant data methodically before resolution.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It ties in with your next statement where you&#8230;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>6. Ensure you and the customer are on the same page<\/strong><br \/>\n\u201cDo I have this right? The reason for your call today is [paraphrase the issue].\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>There\u2019s no point in trying to resolve pain points if they are murky and confusing to the agent. This question is pivotal in doing that for you.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h4>B: BRINGING DOWN THE TEMPERATURE WHEN A CUSTOMER&#8217;S UPSET<\/h4>\n<p>Stressed customers experiencing a brand malfunction show frustration, upset, or anger through voice tone\/language\/intonations and context in messages, reviews, and live chats. Trained agents and the latest AI algorithms pick up on this quickly. It signals that a shift to empathy will quell the chances of things escalating out of control and worsening the negativity. Here are phrases that will help turn a severe pain point into a five-star rating for the brand:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>7. The classic empathizer<\/strong><br \/>\n\u201cI can see how frustrated this has made you.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>From the get-go, the customer knows they&#8217;re interacting with a company employee with empathy who has experienced something similar and is prepared to find a solution.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>8. A recognition empathizer<\/strong><br \/>\n\u201cThanks for telling us about this and the stress it has caused you. We really appreciate it when observant clients bring pain points to our attention.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>There\u2019s no better phrase than this to express the brand\u2019s gratitude and simultaneously commend the customers on their astuteness. It\u2019s frequently a turning point in the conversation, a great response that shows you\u2019re ready to end the latter\u2019s pent-up frustration.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>9. The apology empathizer<\/strong><br \/>\n&#8220;I&#8217;m sorry you&#8217;re going through this. Your stress is completely understandable,&#8221; OR &#8220;That would also frustrate me.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This does wonders in toning down heated situations and converting uncomfortable circumstances into a positive experience. This phrase conveys personalized empathy, compassion, and assurance, working together to derive a mutually acceptable solution. It establishes that the complaint is not frivolous, and the company culture includes a willingness to learn from brand errors to put the customer experience back on track.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h4>C: OFFERING SOLUTIONS<\/h4>\n<p>Customers&#8217; primary goal is to derive a solution when interacting with you. After all the foreplay above, the crux of the matter to your callers is, &#8220;Take this pain point off my shoulders.&#8221; It&#8217;s not always as simple as 1-2-3 done! In other cases, it is. Here are some phrases to help you satisfy a customer no matter how simple or complex the issue is:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>10. The fixer\u00a0<\/strong><br \/>\n\u201cI will make sure this gets resolved quickly.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>When you say this, it assures your customer that a solution is at hand and your agent is pulling out all the stops to make it happen. It will create a relief that they&#8217;re under the care of a person who has the power to create customer satisfaction.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>11. The placator <\/strong><br \/>\n\u201cWe can\u2019t do that, but here\u2019s what we can do.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This response recognizes that flatly denying a customer&#8217;s request without providing an option seldom goes down well. It leaves the caller floundering for a solution when they expect you to have one. It may not be their visualized outcome, but a consultation route is better than nothing, even if not ideal.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Talking alternatives, you can take this down several paths. For example:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>12. The placator, version 2<\/strong><br \/>\n\u201cHow about this: If you (state activity), we will (state activity).&#8221;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>A frustrated customer wants to leave the call with the problem solved and nothing more to do. However, when that\u2019s impossible, this phrase leads them gently into less palatable news, showing them that one more action will get them across the finish line.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>13. A valuing-your-input closer<\/strong><br \/>\n&#8220;Your feedback is insightful; our team will surely consider it in the future.&#8221;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>This retort assures customers they have a voice in framing the brand&#8217;s culture. When your customers feel their recommendations don&#8217;t end with the call or will network with the team, it adds significant substance to the interaction.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h4>D: ENDING THE CALL<\/h4>\n<p>Wrapping up the call is a skill all on its own. Remember, time is money, so you don&#8217;t want to waste it. Simultaneously, you don&#8217;t want the customer to feel you&#8217;re rushing things or creating unnecessary pressure to move to the next caller. Here are a few great conversation &#8220;enders.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>14. The optimistic expectation<\/strong><br \/>\n\u201cExpect us to get back to you on this no later than (date and time).\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Customers love knowing you\u2019re taking responsibility with action that\u2019ll lead to a resolution. Pinpointing a date and time creates a less intense scenario around the issue. Why? It indicates commitment, a sense of urgency, and a willingness to put a resolution on the clock. All are brand promotion qualities.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>15. The we&#8217;re-behind-you-all-the-way closer<\/strong><br \/>\n\u201cIs there anything else I can help you with today?\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In other words, our service is comprehensive and includes much more than the issue the customer has raised. It invites them to reconnect without fear or obligation, emphasizing that\u2019s what you\u2019re here for. It\u2019s a few words that say a lot!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>16. The escalator<\/strong><br \/>\n\u201cAre you okay for me to transfer you to our specialist agent to resolve this for you?\u201d Follow this up with:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>\u201cI\u2019ll stay with you until you\u2019re connected.&#8221;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Passing the buck to another extension (without assurance it will go to the intended agent) or too quickly without sincerely trying to answer all the caller\u2019s questions is a massive customer peeve. Still, there are no two ways about it, and expanded advice is frequently essential. Merging into it must be gentle and assuring; these combined phrases will do it for you.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Some evergreen word-strings that fit in everywhere:<\/h2>\n<p>Positivity is a vital ingredient in your customer interactions. Here are terms that fit the bill perfectly in every situation above:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>1. Messaging gratitude. <\/strong><\/p>\n<ul>\n<li>\u201cI appreciate that.\u201d<\/li>\n<li>\u201cThank you for your brand support.\u201d<\/li>\n<\/ul>\n<p><strong>2. Conveying a \u201cno doubt about it\u201d tone of confidence, loaded with positivity: <\/strong><\/p>\n<ul>\n<li>&#8220;Absolutely!\u201d<\/li>\n<li>\u201cDefinitely!\u201d<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h2>Negative, demotivating phrases to avoid:<\/h2>\n<p>1. <em><strong>\u201cI don\u2019t know.\u201d<\/strong><\/em> Indicates technical inability, disinterest, and a dead end with the problem still unresolved or going in the wrong direction.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Better, pulling from the above list:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>\u201cThat\u2019s a great question! Can I place you on a brief hold to get you an answer?<\/li>\n<li>\u201cWe can\u2019t do that, but here\u2019s what we can do.\u201d<\/li>\n<\/ul>\n<p>2. <em><strong>\u201cThat\u2019s not my job,\u201d <\/strong><\/em>or <em><strong>\u201cI can\u2019t,\u201d <\/strong><\/em>or <em><strong>\u201cI\u2019m not the best person to help with that issue.\u201d<\/strong><\/em> The worst things you can say under any circumstances. It\u2019ll likely kill the sale or churn the customer, denoting in no uncertain terms you could care less.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Better:<\/strong> Lead the conversation to end with &#8220;Are you okay for me to transfer you to our specialist agent to resolve this for you?\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>3. <em><strong>\u201cDid you not hear what I said?&#8221; <\/strong><\/em>or<em><strong> \u201cYou misheard me!\u201d<\/strong><\/em> It implies customer stupidity; it&#8217;s as simple as that. Use these words if you want to convert loyalty into churn.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Better:<\/strong> \u201cSorry for the misunderstanding. Please let me re-explain.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>4. <em><strong>\u201cActually,\u201d <\/strong><\/em>or <em><strong>\u201cNo,\u201d <\/strong><\/em>or <em><strong>\u201cCalm Down.\u201d<\/strong><\/em> Filler words that come across as condescending (\u201cActually\u201d and \u201cCalm Down\u201d) or create a sense of finality that this is going no further with us (\u201cNo\u201d). Erase them from your customer conversations.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>5. \u201cWhat else do you need?\u201d This is the one phrase that conveys impatience and rushing the customer to get off the call.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Better:<\/strong> \u201cIs there anything else I can help you with today?\u201d<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Conclusion<\/h2>\n<p>These tips for simple responses to customers&#8217; questions will foster their loyalty, engage them better, and prevent unnecessary frustration. We understand customer psychographics better than most, and it tells in our call center formats, survey frameworks, and employee training protocols. We show you how to avoid jargon, be mindful of sentence structure, and stay in touch with customer receptiveness. <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/?utm_source=internal&amp;utm_medium=blog&amp;utm_campaign=intext_RAD\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> for a no-obligation discussion about your customer interaction ideas and initiatives.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>FAQs<\/h2>\n<h3>1. What are the three simple phrase categories when interacting with customers?<\/h3>\n<p><strong>A:<\/strong><\/p>\n<ul>\n<li>Early conversation stages.<\/li>\n<li>Bringing the temperature down.<\/li>\n<li>Offer solutions.<\/li>\n<li>End the call.<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h3>2. Why do simple things to say to customers at work create customer loyalty?<\/h3>\n<p><strong>A:<\/strong> They avoid all the wrong terms and optimize the best customer service quotes for employees to keep the CX on track without being verbose.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>3. Why is it vital to define customer service motivational quotes?<\/h3>\n<p><strong>A<\/strong>: Your trained agents must be linguistically and thoughtfully ready to deal with customers engagingly.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>4. What are the most condescending terms you can use when engaging customers?<\/h3>\n<p><strong>A<\/strong>: \u201cActually\u201d or \u201cCalm down.\u201d<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>5. What are the worst terms you can use when engaging customers?<\/h3>\n<p><strong>A<\/strong>: \u201cNo\u201d or \u201cI can\u2019t.\u201d<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\"\n  },\n  \"headline\": \"16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t)\",\n  \"description\": \"Whether you're looking to understand, encourage, calm, or motivate your customers, we've got some customer service language tips for you!\",\n  \"image\": \"https:\/\/cdn.sogolytics.com\/blog\/wp-content\/uploads\/2025\/07\/GettyImages-2148661186.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Gordon Polovin\",\n    \"url\": \"https:\/\/www.sogolytics.com\/blog\/author\/gpolovin\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Sogolytics\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/cdn.sogolytics.com\/wp-content\/uploads\/2022\/07\/sogolytics-bgW.svg\"\n    }\n  },\n  \"datePublished\": \"2025-07-21\",\n  \"dateModified\": \"2025-08-29\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the three simple phrase categories when interacting with customers?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Early conversation stages. 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Your customers are extra sensitive to voice tones, intonations, and other language signals in conversations with support agents online, offline, and even when interacting with chatbots. The best customer service quotes for employees come from careful word choice and employee training to use their language and subtle communication techniques as engagement assets. It significantly impacts customers\u2019 perceptions and your effectiveness in defusing negative, emotionally charged situations that inevitably occur. In short, it will go a long way toward reducing churn, creating trust, and establishing brand ambassadorship while simultaneously pouring cold water on hot tempers that can quickly race out of control. This article offers customer service motivational phrase dos and don&#8217;ts with proven success in several customer\/employee interactions across multiple industries. You will see from this how language conveys a sense of empathy and willingness to help, clarifies customers\u2019 concerns, and resolves them with on-the-spot solutions. It also demonstrates how agents\u2019 verbal interactions help customers to feel understood and valued, leaving a lasting impression that fosters brand loyalty. 16 phrases guaranteed to win over unsure or disgruntled customers You want positive vibes to drive conversations between agents and your customers 24\/7\/365, no matter the circumstances, pressures, or stress that initiated the interaction. These customer service phrases will help you address problematic occurrences and upgrade your conversations. Customer service inspirational quotes (phrases) to use: A: EARLY-STAGE CONVERSATION The following are simple [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":64965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[374,429,116],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t) - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re looking to understand, encourage, calm, or motivate your customers, we&#039;ve got some customer service language tips for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t) - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you&#039;re looking to understand, encourage, calm, or motivate your customers, we&#039;ve got some customer service language tips for you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T16:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T06:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2025\/07\/GettyImages-2148661186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gordon Polovin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\",\"name\":\"16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t) - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2025-06-24T16:15:51+00:00\",\"dateModified\":\"2025-09-01T06:34:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/93290d69063997af1ba9a4bfb602a285\"},\"description\":\"Whether you're looking to understand, encourage, calm, or motivate your customers, we've got some customer service language tips for you!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/simple-things-to-say-to-customers-at-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"16 Simple Things to Say to Customers at Work (And Some You Shouldn\u2019t)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/93290d69063997af1ba9a4bfb602a285\",\"name\":\"Gordon Polovin\",\"description\":\"With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. 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