Whether it\u2019s education<\/a>, financial services<\/a>, fitness and wellness<\/a>, or HR transformation<\/a>, we\u2019re meeting decision-makers where they are, listening to their challenges, and collaborating on solutions. If you\u2019ll be attending one of these events, we\u2019d love to connect in person. And if not, here\u2019s a preview of where you\u2019ll find us and what we\u2019ll be talking about this fall.<\/p>\n Fall Leadership Summit | Saratoga Springs, NY | September 28\u201330, 2025<\/b><\/p>\n The Council of School Superintendents 2025 Fall Leadership Summit<\/a> is one of the most important gatherings for K-12 education leaders in New York and beyond. Hosted at the Saratoga Hilton, the event focuses on \u201cLeading and Learning at the Pace of Change,\u201d a theme that feels especially urgent as schools navigate evolving expectations from students, families, and communities.<\/p>\n Representing Sogolytics at this year\u2019s summit will be Mike Canney<\/a>, Account Executive, Jenny Coisson<\/a>, Ph.D., Director of Research Operations, and Alysandra Worrell<\/a>, Business Development Representative. Together, they\u2019ll engage with more than 825 superintendents and education decision-makers to discuss how schools can boost community trust, improve family engagement, and ensure student voices are heard.<\/p>\n For us, this event is about more than visibility. It\u2019s about reinforcing the role that listening tools<\/b> play in helping districts not only gather feedback but also act on it. When leaders can measure and respond to student, staff, and parent sentiment, they\u2019re better positioned to build sustainable trust and deliver results. (For more on this topic, check out our blog on K-12 Survey Tools for School Engagement<\/a>).<\/p>\n Americas Credit Unions: Operations & Management Council Conference | Phoenix, AZ | September 28\u201330, 2025<\/b><\/p>\n Running in parallel, the Operations & Management Council Conference<\/a> brings together nearly 1,200 credit union leaders to explore the forces shaping the future of financial services. This year\u2019s agenda is packed with sessions on building member loyalty, enhancing employee engagement, navigating automation, AI, and an increasingly complex regulatory landscape.<\/p>\n As a Bronze Sponsor<\/b>, we\u2019ll have a booth and the opportunity to connect with credit unions from across the country. Our team\u2014Haris Azmi<\/b><\/a>, Chief Revenue Officer<\/b>, and Melissa Krut<\/b><\/a>, VP of Success<\/b>\u2014will be on hand to share how credit unions can translate feedback into strategies that retain members and engage employees.<\/p>\n Credit unions face a unique challenge: balancing the personalized service they\u2019re known for with the demands of digital innovation. We believe the answer lies in leveraging experience management platforms<\/b> that unify data across touchpoints. When member surveys, employee engagement feedback, and transactional insights live in one place, leadership teams can move from guesswork to action. (Explore our recent piece on Beyond Surveys: Implementing A Proactive CX Strategy With Sogolytics VoC Engine<\/a> for a deeper dive.)<\/p>\n Beyond Activ Americas 2025 | Dallas, TX | October 2\u20133, 2025<\/b><\/p>\n At the intersection of fitness, health, wellness, and business growth sits Beyond Activ Americas 2025<\/a>. Hosted at the Hilton Anatole in Dallas, this event gathers 1,000+ global leaders across industries that are redefining what it means to deliver value to members and clients.<\/p>\n Sogolytics at Beyond Activ 2024<\/p><\/div>\n Sogolytics is proud to be a Partner<\/b> at this year\u2019s event. Drop by our meeting table to visit Haris Azmi<\/a>, <\/b>Chief Revenue Officer, and Nicole Vaz<\/a>, Sr Consultant and Experience, who will be leading discussions about how experience management is helping fitness and wellness organizations increase loyalty and growth.<\/p>\n This event aligns perfectly with our philosophy: great experiences are not accidental; they\u2019re designed and measured. By combining real-time feedback tools<\/b> with actionable analytics, organizations in fitness and wellness can increase loyalty, grow memberships, and strengthen brand differentiation. (Learn about omni-channel journeys for the fitness industry<\/a> here.)<\/p>\n SHRM Dulles: Employee Experience Design (EXD) | Reston, VA | October 15, 2025<\/b><\/p>\n Closer to home, we\u2019re proud to support SHRM Dulles EXD: Employee Experience Design<\/a>, a half-day conference dedicated to \u201cThe Blueprint for a Better Employee Journey.\u201d From retention and engagement to employer brand and satisfaction, the agenda tackles the most pressing challenges facing HR leaders today.<\/p>\n Representing Sogolytics will be Melissa Krut<\/a>, VP of Success and myself (Phillip Pinero<\/a> Operations Manager), both SHRM-Certified Professionals. Together, we\u2019ll share actionable insights on how organizations can design and measure every stage of the employee journey. Employee experience isn\u2019t just a buzzword; it\u2019s a business strategy. Research consistently shows that organizations with strong EX programs see lower turnover, higher productivity, and stronger profitability. Yet many organizations still struggle to connect the dots between feedback, culture, and action.<\/p>\n At EXD, we\u2019ll highlight how Sogolytics makes it easier to design and measure every stage of the employee journey. From onboarding to exit surveys, from pulse checks to engagement benchmarks, HR teams gain clarity on where to invest and how to respond. (Our recent blog on What is Employee Experience? The Complete 2025 Guide<\/a> offers a preview.)<\/p>\n MAC 2025: Where Marketing Meets Margaritaville | October 27\u201329, 2025<\/b><\/p>\n Finally, we\u2019ll round out the fall at MAC 2025<\/a>, a high-energy event that blends credit union marketing innovation with an unmistakably fun vibe. With 300+ attendees and a focus on bold ideas, this is where creativity meets strategy.<\/p>\n Sogolytics at MAC 2024 in Hollywood<\/p><\/div>\n Representing Sogolytics will be Haris Azmi<\/a>, Chief Revenue Officer, and Ian Crowley<\/a>, Director of Sales at booth# 20 (come visit).\u00a0 As a Macquee Sponsor<\/b>, we\u2019ll take the stage during the Exclusive Awards Dinner<\/b> and share insights on how credit unions can harness feedback to craft campaigns that resonate.<\/p>\n Marketing isn\u2019t just about messaging; it\u2019s about listening. And when organizations combine creative storytelling with data-driven insights, the results are transformative. For credit unions, that means campaigns that don\u2019t just look good but also drive measurable increases in member satisfaction and retention. (Related: How CX Platforms Build Member Trust in Credit Unions<\/a>)<\/p>\n Looking Ahead Together<\/b><\/p>\n This fall, you\u2019ll find us everywhere from New York to Phoenix, Dallas to Reston and Ft. Lauderdale. Each event is unique, but together they tell a single story: across industries, organizations are recognizing that experience drives outcomes<\/b>.<\/p>\n If you plan on attending one of these events, stop by our booth or table; we\u2019d love to meet you. And if you\u2019re following from afar, keep an eye out for our recaps and insights.<\/p>\n![\"Sogolytics](\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2025\/08\/Image-4-1-scaled-e1756317282870.jpg\")
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