{"id":65490,"date":"2025-10-22T15:33:08","date_gmt":"2025-10-22T19:33:08","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=65490"},"modified":"2026-03-24T02:00:39","modified_gmt":"2026-03-24T06:00:39","slug":"what-is-customer-experience-analytics","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/","title":{"rendered":"What Is Customer Experience Analytics &#038; Why It Matters"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Customer Experience analytics turns all that messy customer data into insights you can actually use to keep people happy and coming back.<\/li>\n<li>It connects the dots across every interaction to show you exactly where things go wrong (and where they go right).<\/li>\n<li>Companies that lean into CX analytics make smarter calls, create more personal experiences, and hold onto customers longer.<\/li>\n<li>When you measure and act on what customers tell you, you&#8217;re gaining a serious competitive advantage.<\/li>\n<\/ul>\n<p>Don\u2019t call Customer Experience a soft metric anymore. It\u2019s a key differentiator and determining winners and losers. In fact, nearly <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"nofollow noopener\">three-quarters of customers<\/a> say experience is a crucial factor in purchasing decisions, just slightly behind price and product quality.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The flipside? <a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">Nearly 90%<\/a> say a poor experience will drive them straight to a competitor.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>What do your customers say about their experience with your business? Before you answer, consider this: research from Hanover shows that <a href=\"https:\/\/www.hanoverresearch.com\/reports-and-briefs\/corporate\/guide-to-customer-experience-measurement\/\" target=\"_blank\" rel=\"nofollow noopener\">less than a quarter of customers<\/a> describe themselves as very satisfied with their experience.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Look, we know you want to improve CX, but doing so requires you to analyze all the signals your customers leave behind and turn them into results. <a href=\"https:\/\/www.sogolytics.com\/customer-analytics\/\">Customer experience analytics<\/a> are key to unlocking this data and helping you find actionable insights.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>What Is Customer Experience Analytics?<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p>CX analytics requires you to collect and sort through all of the data from every touchpoint in the customer data. It can be a daunting task, compiling surveys, calls, chats, and texts with support teams, website interactions, and social media feedback. It\u2019s a lot.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>And, it\u2019s different than <i>customer analytics<\/i>, which looks more at behavior. Customer experience analytics looks at the emotions and perceptions behind the behavior. In short, it helps you understand why customers make the decisions they do. Finding that root cause is key to taking action.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Why Customer Experience Analytics Matters<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p>There\u2019s a proven connection between customer experience and your bottom line. Customer satisfaction analytics shows that a positive experience drives loyalty, and that extends to their purses. When customers feel appreciated and have a good experience, they <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"nofollow noopener\">spend up to 16% more<\/a> on average.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>CX analytics helps you uncover the key drivers that create loyalty, finding the specific moment within <a href=\"https:\/\/www.sogolytics.com\/customer-journey\/\">customer journey analytics<\/a> that produces that positive CX. Why does it matter? When you can identify those key moments, you can make sure you\u2019ve got things dialed in where it matters most.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It\u2019s especially important in today\u2019s economy. McKinsey\u2019s recent <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" target=\"_blank\" rel=\"nofollow noopener\">State of the Consumer <\/a>report nailed it when they deemed 2025 as the year \u201cwhen disruption becomes permanent.\u201d You can\u2019t afford to make serious business decisions based on outdated research or assumptions. You need to know customer data insights that reflect today\u2019s realities and what\u2019s likely to come next.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Customer Experience Analytics<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p>Strong CX analytics combines multiple types of data and analysis to capture a full, accurate view of the customer journey.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Customer feedback data<\/h3>\n<p>Surveys, reviews, and comments form the foundation of <a href=\"https:\/\/www.sogolytics.com\/voice-of-customer\/\">voice of customer analytics<\/a>. These direct inputs express what customers think and how they feel. They\u2019re the qualitative backbone that gives context to quantitative metrics.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Behavioral Analytics<\/h3>\n<p>Actions tell a story of their own. How customers navigate your website, use your apps, and make purchases can show day-to-day behavior and uncover friction points that prevent conversions.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Sentiment Analysis<\/h3>\n<p>Sentiment is often unexplored when you\u2019re looking at spreadsheets of what customers say. Today\u2019s CX analytics tools can detect emotion in text and voice data, giving you greater insight into how customers really feel.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Journey Mapping<\/h3>\n<p>Customer journey analytics <a href=\"https:\/\/www.sogolytics.com\/omnichannel-customer-feedback-collection\/\">connects every channel and touchpoint<\/a>, helping you visualize the pathway customers take and find pain points where you need to change things up.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>The Benefits of Using Customer Experience Analytics<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p>With the right customer experience measurement strategy, you can build a better foundation for embedding a customer-centric approach within your organization. When you do, there are plenty of benefits.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Improved Retention<\/h3>\n<p>The key to growing recurring revenue is retaining customers. Otherwise, you\u2019re just churning through them and driving up your acquisition costs without increasing customer lifetime value (CLV). When you truly know what your customers value most, it\u2019s easier to prioritize the areas that drive long-term relationships.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Earlier Trend Recognition<\/h3>\n<p><a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\">Real-time customer experience platforms<\/a> measure lets you see even subtle shifts in sentiment as they happen. Instead of waiting for churn, you can take action quickly and save relationships. Most importantly, you can address the root cause of problems before they multiply.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Smarter Resource Allocation<\/h3>\n<p>When you can show a direct link between satisfaction metrics to business outcomes, you can get buy-in through your organization and focus on investments where they\u2019ll deliver the highest return.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3>Revenue Growth<\/h3>\n<p>When customer experiences improve, customers notice. They stay longer, spend more, and advocate for your brand. It\u2019s a significant competitive advantage. FYI: They\u2019ll also notice if the customer experience slips, so you want to monitor it consistently.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Implementing Customer Experience Analytics<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p>Implementation starts with clarity. You\u2019ll want to define what success looks like and identify which data sources can provide the answer you need. The details are spread throughout the customer journey and across multiple touchpoints and platforms. You\u2019ll need to bring all of this feedback and data points into a single analytics solution to track everything, analyze the data, and produce the insights you need for success.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The most effective companies make <a href=\"https:\/\/www.sogolytics.com\/customer-analytics\/\">CX analytics<\/a> part of a continuous improvement loop. Measure. Improve. Measure again. That makes sure you stay aligned with what your customers expect, even as trends and competitors come and go.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>When you understand what customer experience analytics is in your world, you can shift to a more proactive style of management, improving CX and getting insight into where customers are likely to go next. Sogolytics makes this possible, giving you the tools to collect, analyze, and act on feedback with precision and confidence.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\">Request a demo today<\/a> and uncover deeper insights to improve customer experience.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>FAQs<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<p><b>What does customer experience analytics include?<\/b><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It&#8217;s all the data from surveys, customer interactions, and behavior patterns combined to show you the full story of your customer journey.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>How is CX analytics different from customer journey analytics?<\/b><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Both are important. The difference is that CX analytics measures overall satisfaction while customer journey analytics show you the journey consumers took to become customers.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>What industries benefit most from customer experience analytics?<\/b><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Any business where keeping customers matters, like retail, healthcare, finance, hospitality, SaaS, and more, all see real value from CX analytics.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Can small businesses use customer experience analytics effectively?<\/b><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Absolutely. Modern tools let small teams centralize data and find insights without needing a data science department.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>How does Sogolytics support customer experience analytics?<\/b><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sogolytics makes it easy to collect feedback, sentiment, and behavior data and automate the analysis to give you actionable insights. You can act fast on what matters most.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\"\n  },\n  \"headline\": \"What Is Customer Experience Analytics & Why It Matters\",\n  \"description\": \"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.\",\n  \"image\": \"https:\/\/cdn.sogolytics.com\/blog\/wp-content\/uploads\/2025\/10\/GettyImages-2215157608.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jacob Simkovich\",\n    \"url\": \"https:\/\/www.sogolytics.com\/blog\/author\/jsimkovich\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Sogolytics\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.sogolytics.com\/wp-content\/uploads\/2025\/11\/Sogolytics-bgW-textB-2.png\"\n    }\n  },\n  \"datePublished\": \"2025-10-25\",\n  \"dateModified\": \"2025-10-25\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does customer experience analytics include?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Customer experience analytics combines data from surveys, support interactions, and behavior patterns to show a full picture of the customer journey \u2014 how people feel, what they do, and why they make certain choices.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is CX analytics different from customer journey analytics?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"CX analytics measures customer sentiment and satisfaction across interactions, while customer journey analytics maps the specific steps customers take. Combined, they reveal both emotional and behavioral insights.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What industries benefit most from customer experience analytics?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Industries like retail, healthcare, finance, hospitality, SaaS, and education benefit most from CX analytics by improving satisfaction, retention, and loyalty.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can small businesses use customer experience analytics effectively?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Modern CX analytics platforms make it easy for small businesses to centralize feedback, track sentiment, and make data-driven decisions without needing a large analytics team.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How does Sogolytics support customer experience analytics?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Sogolytics supports customer experience analytics by helping businesses collect feedback, analyze sentiment and behavior data, and automate insights for faster action on what matters most.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary Customer Experience analytics turns all that messy customer data into insights you can actually use to keep people happy and coming back. It connects the dots across every interaction to show you exactly where things go wrong (and where they go right). Companies that lean into CX analytics make smarter calls, create more personal experiences, and hold onto customers longer. When you measure and act on what customers tell you, you&#8217;re gaining a serious competitive advantage. Don\u2019t call Customer Experience a soft metric anymore. It\u2019s a key differentiator and determining winners and losers. In fact, nearly three-quarters of customers say experience is a crucial factor in purchasing decisions, just slightly behind price and product quality. The flipside? Nearly 90% say a poor experience will drive them straight to a competitor. What do your customers say about their experience with your business? Before you answer, consider this: research from Hanover shows that less than a quarter of customers describe themselves as very satisfied with their experience. Look, we know you want to improve CX, but doing so requires you to analyze all the signals your customers leave behind and turn them into results. Customer experience analytics are key to unlocking this data and helping you find actionable insights. What Is Customer Experience Analytics? CX analytics requires you to collect and sort through all of the data from every touchpoint in the customer data. It can be a daunting task, compiling surveys, calls, chats, and texts with support teams, website [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":65492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[176,1138],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Customer Experience Analytics? - Sogolytics<\/title>\n<meta name=\"description\" content=\"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Customer Experience Analytics? - Sogolytics\" \/>\n<meta property=\"og:description\" content=\"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T19:33:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T06:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2025\/10\/GettyImages-2215157608.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacob Simkovich\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\",\"name\":\"What Is Customer Experience Analytics? - Sogolytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2025-10-22T19:33:08+00:00\",\"dateModified\":\"2026-03-24T06:00:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/65181c2d1bc59258288e03f403427f61\"},\"description\":\"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"What Is Customer Experience Analytics &#038; Why It Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/65181c2d1bc59258288e03f403427f61\",\"name\":\"Jacob Simkovich\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/jsimkovich\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Customer Experience Analytics? - Sogolytics","description":"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/","og_locale":"en_US","og_type":"article","og_title":"What Is Customer Experience Analytics? - Sogolytics","og_description":"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.","og_url":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/","og_site_name":"Sogolytics Blog","article_published_time":"2025-10-22T19:33:08+00:00","article_modified_time":"2026-03-24T06:00:39+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2025\/10\/GettyImages-2215157608.jpg","type":"image\/jpeg"}],"author":"Jacob Simkovich","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/","url":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/","name":"What Is Customer Experience Analytics? - Sogolytics","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2025-10-22T19:33:08+00:00","dateModified":"2026-03-24T06:00:39+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/65181c2d1bc59258288e03f403427f61"},"description":"Discover what customer experience analytics is, how it works, and why it\u2019s essential for improving satisfaction, loyalty, and business growth.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/what-is-customer-experience-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"What Is Customer Experience Analytics &#038; Why It Matters"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/65181c2d1bc59258288e03f403427f61","name":"Jacob Simkovich","url":"https:\/\/www.sogolytics.com\/blog\/author\/jsimkovich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/65490"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=65490"}],"version-history":[{"count":5,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/65490\/revisions"}],"predecessor-version":[{"id":66383,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/65490\/revisions\/66383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/65492"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=65490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=65490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=65490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}