{"id":68500,"date":"2026-09-04T07:56:54","date_gmt":"2026-09-04T11:56:54","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=68500"},"modified":"2026-09-04T07:56:54","modified_gmt":"2026-09-04T11:56:54","slug":"sogolytics-hospitality-report-what-travel-and-dining-customers-will-pay-more-for","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/sogolytics-hospitality-report-what-travel-and-dining-customers-will-pay-more-for\/","title":{"rendered":"Sogolytics Hospitality Report: What Travel and Dining Customers Will Pay More For"},"content":{"rendered":"

About the Study<\/h2>\n
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Sogolytics\u00a0surveyed 1,003 U.S. adults to examine what\u00a0benefits or attributes will encourage travel and dining\u00a0customers\u00a0to spend more as\u00a0affordability becomes a rising concern for many consumers. The study covered price sensitivity across airlines, hotels, and restaurants, what makes a higher price worth paying, the fees that would\u00a0cause\u00a0a customer to\u00a0switch to\u00a0a competitor, and how customers raise concerns after a poor experience.\u00a0Industry-specific\u00a0questions\u00a0were only shown to\u00a0respondents who had paid for that category in the past 12 months: flights (n=307), lodging (n=554), and a sit-down restaurant meal (n=765).<\/p>\n

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Report<\/div>\n<\/p><\/div>\n
See what 1,003 travel and dining customers will pay more for, the fees that push them to a competitor, and how they handle a poor experience.<\/div>\n<\/p><\/div>\n
The Non-Negotiables of CX in Hospitality<\/div>\n
Download the Report<\/i><\/a><\/div>\n<\/p><\/div>\n
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Background<\/h2>\n
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Travel and dining have gotten more expensive,\u00a0yet\u00a0customers have not stopped buying. Airline fares rose\u00a0roughly 26%\u00a0over the past 12 months while restaurant and dining costs rose 3.4%, yet The Conference Board (2026) found consumers planning to increase service spending over the next six months. Customers adjust rather than cancel, driving instead of flying, choosing cheaper lodging, and spending less once they arrive.\u00a0For example, when U.S. hotel prices rose in 2024, guests took nine trips on average rather than ten while staying longer at each (J.D. Power, 2024).<\/p>\n

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That leaves\u00a0business leaders with the question:\u00a0what is worth charging\u00a0a premium\u00a0for, and what has become an expectation?<\/p>\n

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What the Data Shows<\/h2>\n
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