Remember the “good old days” of black and white television? Me neither. Things change fast, but you probably remember a time when:
- We had to memorize phone numbers
- If you were out and about and needed to make a call, you used a pay phone
- Travelers relied on paper maps
- Commuters on public transit passed the time reading books, newspapers, and magazines
But now? According to comScore’s 2017 Cross Platform Future in Focus report, the average American adult spends almost 3 hours on their smartphone every day—that’s more than 85 hours a month! As the adoption of traditional broadband service has slowed in recent years, a growing number of Americans now use smartphones as their primary means of online access at home. Pew Research reports that 13% of Americans are “smartphone-only” internet users—they own a smartphone but do not have traditional home broadband service.
Less Email Read from Desktop Devices
Americans today are also increasingly connected to the world of digital information while “on the go” via smartphones and other mobile devices—56% of email is now opened on a
mobile device. In fact, this corresponds well with our findings—57% of Sogolytics emails are opened on a mobile device!
Responsive and Mobile First Web Design
With such an increased turn to mobile, it’s critical to meet the needs of consumers. This means responsive design for web and mobile, and enhanced functionality for engagement – as in mobile surveys. The user experience must be optimized for all visitors or participants, no matter the type of device they are using.
Benefits of Designing for Mobile First
Designing for mobile first ensures the best possible experience for your users. You’ll avoid constraints, speed up load times, and make your content as accessible as possible for all. You’ll need to focus in on the content that matters most – what the customer actually wants/needs. To maintain optimal functionality, you’ll work to ensure your site is full of only the most critical content and features necessary to help your business succeed.
On the survey front, mobile surveys must be bright and beautiful, but also functional and focused. Sogolytics’s efforts to instantly optimize display on all devices means that your surveys are mobile ready out of the box. Customize appearance and design with mobile-specific templates, and make questions easy to answer, and you’ll see response rates improve!
Mobile only has been on the rise with no expectations to slow down. Considering the trend, desktop viewing may no longer be the norm. Luckily, Sogolytics’s Customer Experience Surveys can help you uncover what devices your audience is using.
