City of Hospitality Achieves 80%+ Survey Response with Sogolytics

Key
Highlights

300

Partnership surveys delivered in 18 months

110

Survey links reduced to 1

80%

Response rate across engagements

Overview

Founded in 2021, City of Hospitality coaches noncommercial food service partnerships across higher education, K-12, healthcare, and corporate sectors. They bridge institutions and their food service vendors, helping both sides align and perform better together. To grow at scale, they needed a survey solution that replaced manual processes and delivered action-ready insights that clients could trust.

Industry

Foodservice

Use Case

Consulting

Region

Michigan, US

With Sogolytics, sending one survey to hundreds of partnerships at the same time was a game changer, it saved us time and gave us a better product, with reports and insights that consistently exceeded client expectations.

Todd Tekiele Founder, City of Hospitality

The Challenge

Survey
Monkey

Couldn't meet scaling needs

Manual, Repetitive Survey Creation

A limited SurveyMonkey subscription forced the team to manually duplicate surveys for every client partnership, delaying distribution and making consolidated insights difficult to produce.

Inconsistent Survey Participation

City of Hospitality had no structured way to identify and follow up with non-respondents, making it difficult to consistently reach the participation rate their stakeholder surveys demanded.

No Visibility into Partnership Gaps

Comparing responses from institutional stakeholders and their food service providers meant manually exporting data to Excel, adding hours to every engagement and limiting the visual impact of client deliverables.

Question Mapping Across Partner Roles

Institutions and vendors sometimes needed differently worded versions of the same question, pushing the organization to adopt a platform capable of mapping both responses into one comparable data point.

The Solution

Centralized

Multi-partnership distribution on one platform

Multi-Distribution Surveys

Sogolytics enabled City of Hospitality to replace a fragmented, manual survey process with a single, centralized workflow. What once required individually creating and renaming survey URLs for every partnership now happens in a single send, giving the team one platform to serve all their client engagements at scale.

Dedicated Onboarding and Live Chat Support

With dedicated onboarding support and live chat assistance throughout every project, Sogolytics helped City of Hospitality implement advanced features like question mapping and scoring without the team needing deep technical expertise, removing roadblocks, keeping surveys on schedule, and ensuring clients were never left waiting.

Segmentation and Side-by-Side Graphical Reporting

City of Hospitality was now able to segment respondents by partnership, role, institution, stakeholder, or food service provider and generate side-by-side graphs comparing how each group responded to the same questions, producing visually compelling reports that made alignment gaps instantly clear.

Real-Time Tracking and Automated Reminders

The consulting business could see exactly ‘who had or had not responded to’ the moment a survey went live, enabling timely, personalized follow-up alongside automated reminders that consistently drove participation. When it came to implementing advanced features like question mapping and scoring, the Sogolytics live chat team provided hands-on support that made it possible.

The Result

80%

Response rate across engagements

With Sogolytics, City of Hospitality scaled survey delivery from a handful of manually duplicated surveys to approximately 300 partnership engagements over 18 months, without adding headcount or operational complexity.

By combining Sogolytics' automated reminders with personalized outreach, City of Hospitality consistently achieved their 80%+ response rate target, producing statistically meaningful results from small, non-anonymous stakeholder groups.

The organization launched a Partnership Health Check survey embedded directly on their website, capturing visitor contact information, delivering an instant partnership score, and driving prospects to book a call with Todd and his team.

By implementing question mapping through Sogolytics' scoring feature, the organization allowed differently worded questions across partner roles to be compared within a single survey, eliminating the need for separate surveys for each side of the partnership.

The consultancy firm was able to forge stronger, more collaborative client relationships through Sogolytics' live chat and hands-on support, enabling them to onboard clients quickly and independently implement advanced features with minimal effort.

City of Hospitality is also looking to implement deeper Sogolytics capabilities, like aggregating cross-survey data across hundreds of engagements, with plans to leverage those insights for industry benchmarking and thought leadership at keynote speaking events.

Why Sogolytics?

Food service and partnership organizations choose Sogolytics to scale multi-stakeholder feedback, reveal partnership alignment gaps, and deliver professional insights that drive meaningful action.

Scale Efficiently

Consolidate multi-client survey programs into a single, streamlined workflow, freeing your team to focus on higher-value coaching and consulting activities.

24/7 Support

Implement advanced features quickly with hands-on guidance from Sogolytics' customer success and live chat teams. No specialized expertise required!

Turn Surveys into Pipeline

Embed surveys directly into your website to capture prospect contact information, deliver instant scores, and drive qualified leads to book a call, transforming feedback tools into a growth engine.

Build Industry Intelligence

Aggregate survey data across hundreds of engagements over time to identify trends, benchmark performance, and develop thought leadership authority in your field.

Maximize Participation

Combine real-time completion tracking with automated reminders to consistently hit participation targets.

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