Style Guide

Learn how to use the Sogolytics logo, product icons, and other brand elements in your projects and creatives.

Logos
and Emblems

The main logo is the wordmark written in a custom Serenity font with the two color chat bubble emblem inside a black box. Similarly the main emblem is the two color chat bubble inside a black square. This version should be used in the majority of cases.

Sogolytics Logo Black BG
Sogolytics Logo
Sogolytics Logo Favicon Black BG
Sogolytics Logo Black Invert
Sogolytics Logo Favicon White Black Invert
Sogolytics Logo Green BG
Sogolytics Logo Favicon

Brand Colors

Sogolytics' colors help bring the brand to life and make things feel consistent. 
This section shows how to use them in a way that feels clear, balanced, and easy to recognize.

Primary Colors
Our primary colors are the foundation of our visual identity. They should dominate most brand applications and be used for backgrounds, key elements, and major touchpoints. Use them to establish recognition, support legibility, and create a strong, unified presence across all media.

Lonavala
#006159

Isonzo
#02becc

Secondary/Accent Colors
Secondary or accent colors add flexibility to our palette. They support the primary colors by highlighting content, adding depth, and enhancing hierarchy. Use them sparingly to call attention to important elements or to introduce visual variety while maintaining overall brand consistency.

#0d6E65

#093033

#092224

#fff100

#f8f4ed

Functional/Feedback Colors
Functional colors communicate status, guide user actions, and provide visual feedback. These include success, warning, error, and info states. Use them consistently in UI elements like buttons, alerts, and messages to improve usability and ensure a clear user experience.

#211E1F

#262A2A

#5C6069

#7D8393

#78909C

#DEE0E4

#E3E7EA

#E2E2E2

#F1F6F6

#FFFFFF

#EBEDF1

#78C900

#D5FFFF

Typography
The main typeface to be used universally is Epilogue. The font can be light, medium, bold, and black.
The supporting (or accent) typeface is Bookmania. The supporting typefaces is to be used for accentuating or balancing Epilogue and during functional moments.
Omni
Report
ABCDEF
GHIJKLM
NOPQRS
tuvW
XYZ
CREATE
YOUR
SURVEY
! @ # $ %
& * ( ) ; / < >
“ ” { } + ?
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Epilogue
Bookmania

Sogolytics is the official name of the company and platform—use “Sogolytics” in text and “sogolytics” only in the logo. Informally, “Sogo” is fine (not stylized), especially in hashtags, but avoid awkward pluralization or inconsistent capitalization.

Visual imagery brings Sogolytics, and its value, to life across use cases and surfaces

Images

We use natural, authentic images that highlight real people, collaboration, and technology—capturing moments that feel human, focused, and genuinely relevant to our brand and users.

People
Team
Technology
People
Team
Technology

Illustration

Our illustrations are simple, playful, and approachable—designed to add personality, clarity, and a touch of charm without overwhelming the message.

Explore this easy to use collection of design assets and begin creating your content now.

Client

Company Size

Industries

Customer Since

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Typical Rave Review

Description