T3 Expo + SOGOLYTICS

T3 Expo Launches Surveys
in 72 Hours to 1,000 Exhibitors 
Discover how T3 Expo deployed Sogolytics Customer Experience Platform for rapid CSAT surveys across 140 events, gaining KPI-driven insights to close service gaps and fuel innovation. 
Key
Highlights
1000Exhibitors
Initial survey reach
72Hours
Setup to deployment
50Sponsors
Optimized costs with digital asset automation
Overview
T3 Expo delivers award-winning exhibitions and events to industry leaders like Salesforce, Amazon, and the International Toy Fair. To maintain their creative excellence, they needed an intuitive feedback solution to establish customer satisfaction KPIs and quickly translate insights into service improvements.
Industry
Events & Exhibitions
Use Case
Customer Experience
Region
Massachusetts, US
Stephen Varasso
Sogo's data reporting was extremely easy to read and navigate. They made it simple for us to create slides and import related graphs into slide decks.
Stephen Varasso VP, Strategic Accounts and Service Delivery, T3 Expo
Get a personalized demo like T3 Expo did
The Challenge
140Events
With limited data collection across personas
Tight Timelines for 140 Events
T3 Expo planned customer satisfaction surveys for key sponsors across 140 events yearly, starting just a week before their largest event featuring over 1,000 exhibitors. They needed rapid, scalable data collection to identify service gaps.
KPI Gaps Across Customer Journey 
Customer experience was core to T3's DNA, but they lacked KPIs to measure services from project management to fulfillment. The goal was deeper insights into perceptions at every touchpoint. 
Delayed Action on Insights
Led by VP Stephen Varraso, T3 aimed to quickly translate feedback into tasks for better future service. Without fast tools, this hindered success for attendees and exhibitors.
The Solution
72Hours
Set-up to deployment
Intuitive Interface for Rapid Deployment
By leveraging Sogolytics' AI-powered Customer Experience Platform, T3 was able to learn and launch new surveys within 72 hours to 1,000 exhibitors, eliminating any technical barriers and extensive training.
Easy-to-Read Data Reporting
Sogolytics' CX Platform delivered clear, actionable insights that T3 easily turned into slides and graphs for post-event presentations. These visuals combined financial and experiential metrics to show stakeholders customer perceptions effectively.
Expanded Use Cases Across Audiences
T3 expanded beyond generic surveys to targeted ones for employees, buyers, attendees, exhibitors, and others. 
It also aided their T3productsdirect.com PPE launch, tracking buyer satisfaction and service through Sogolytics' AI-powered platform. 
The Results
50Sponsors
Asset automation saved thousands in costs and hours 
  • Survey deployment time dropped to 72 hours for 1,000 exhibitors, enabling rapid data capture across 140 events.

  • Digital asset collection from 50 sponsors saved thousands of dollars and hundreds of developer hours on virtual events.

  • Intuitive reporting streamlined post-event presentations, combining financial and experiential metrics for stakeholders.

  • In-house surveys eliminated IT dependency, optimizing employee tech investments and resource allocation. 

  • Intuitive app captured customer journey insights remotely, supporting T3's reputation without in-person service counter visits.
    • Why Sogolytics?
    Event companies choose Sogolytics 
for its intuitive interface, rapid deployment capabilities, and flexible platform that scales across multiple audiences and use cases. 
    Innovation
    Leverage insights from Sogolytics research to continuously improve service offerings. 
    Research
    Develop new research methods to evaluate service quality and transform event experiences. 
    Revenue
    Identify new product opportunities and revenue streams using platform data. 
    Scalability
    Support diverse audiences and feedback channels with a single flexible platform. 
    Empowerment
    Enable teams to conduct surveys independently, reducing IT reliance and speeding decision-making.
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