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ABOUT THE REPORTWhat it means to be
What it means to be
in a Forrester Landscape
Forrester is one of the most influential independent research firms in the world. When their analysts publish a market landscape, they evaluate every viable vendor against a rigorous set of criteria: use case coverage, deployment model, geographic reach, industry specialization, and technology depth.
Getting into that report isn't a matter of signing up. It means Forrester's analysts looked at what you do, validated it against enterprise requirements, and said: this platform belongs on the shortlist.
Sogolytics in the Report
Geographic focus
NA (North America)
Industry focus
Deployment model(s)
Extended use cases
Core Use Cases
Omnichannel CX Analytics:
Unify and analyze structured and unstructured data from all customer channels to surface insights that drive CX improvements. Top differentiators include omnichannel data aggregation and modeling, semantic layer, and natural language interactions with data.
Closing the
loop with customers
loop with customers
Respond to customer feedback to learn more about the interaction and fix a problem.
Consumer intelligence and ratings and reviews
We identify exactly where to measure experience. Digital touchpoints. Physical locations. Process interactions. Human moments. Every place that matters.
Customer journey understanding
Use customer feedback and other data across steps in a journey to discover and measure customer journeys.
CX measurement
Set CX metric goals, benchmark, track, and measure the quality of CX using survey and nonsurvey data.
Measuring ROI of CX
Demonstrate CX’s impact by modeling ROI, quantifying issue magnitude, and linking insights with operational and financial data.
Sogolytics vs. the Alternatives
The CFMAS Landscape is exclusive to the top performing vendors. Here’s how Sogolytics stacks up against the names you already know:
| Sogolytics | Qualtrics | SurveyMonkey | |
|---|---|---|---|
| Enterprise Security | check Hosted private + multitenant | check Enterprise | close Multitenant only |
| Ease of Use (G2) | star 4.6 / 5 | star 4.4 / 5 | star 4.4 / 5 |
| Closed-Loop Workflows | check Built-in | check Built-in | close Limited |
| CX + EX in One Platform | check Unified suite | check Separate SKUs | close CX only |
| ROI Measurement Use Case | check Forrester-recognized | check Available | close Not profiled |
| Pricing for Mid-Market | check Accessible | close Premium | check Accessible |
Comparison based on publicly available G2/Capterra ratings, vendor product pages, and The Forrester Q1 2026 CFMAS Landscape. Ratings current as of Q1 2026.
Frequently Asked Questions
Is Sogolytics a Forrester-recognized platform?
add_2removeYes. Forrester independently selected Sogolytics as one of 31 notable vendors in its Customer Feedback Management and Analytics Solutions Landscape, Q1 2026, an industry benchmark report covering the global CX analytics and feedback management market.
How does Sogolytics compare to Qualtrics?
add_2removeSogolytics delivers comparable enterprise CX and EX functionality at more accessible price points, with stronger ease-of-use ratings on G2 and Capterra. Both platforms appear in Forrester’s Q1 2026 CFMAS Landscape. Sogolytics differentiates through its hosted private SaaS deployment option, critical for regulated industries and its unified CX + EX suite in a single platform.
What industries does Sogolytics specialize in?
add_2removeForrester’s report profiles Sogolytics with a focus on Financial Services, Healthcare, and Education & Social Services industries where data security, compliance, and closed-loop accountability matter most. Sogolytics also serves government, manufacturing, retail, and B2B technology organizations.
What is the Forrester CFMAS Landscape?
add_2removeIt is an independent research report by Forrester Research, Inc. that profiles notable vendors in the customer feedback management and CX analytics market. Unlike a Wave or Quadrant, a Landscape report is a vendor overview based on Forrester’s research criteria, not a performance ranking. Inclusion signals that a vendor meets the bar for enterprise-grade consideration.
Does Sogolytics support omnichannel feedback?
add_2removeYes. Sogolytics collects and analyzes structured and unstructured feedback across surveys, email, web, contact center, and digital channels. Built-in text analytics powered by NLP identifies themes and sentiment from open-ended responses and transcripts. This maps directly to omnichannel CX analytics, the core use case Forrester identifies for the CFMAS market.
