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Your employees are the face of your organization. They are on the ground delivering experiences and responding to customer complaints and concerns in real-time. However, an overwhelmed employee can only do so much.

By investing in employee experience, you can understand your employees’ needs, identify their preferences, and create a supportive environment for them to help them deliver meaningful experiences for your customers.

For example: if your employees are feeling overwhelmed and overworked, this will show in the way they connect with your customers. Instead, by providing them with the tools to distribute or even automate their routine tasks and freeing up more time, your employees will be able to go above and beyond to help your customers with their queries and concerns. The different between a decent customer experience and one your customers can’t stop talking about is often employee empowerment.

When you’re looking to empower your employees, you can begin by asking them how they feel. Look to understand the employee Net Promoter Score (eNPS), quantify employee satisfaction, and identify engagement drivers.

Next, you need to understand their key concerns. Do your employees feel like they don’t have the tools and resources to take action? Do they feel overwhelmed? By supporting employees when they stumble, you can build trust and loyalty, ultimately laying the foundation for a strong work culture.

However, oftentimes, the biggest hurdle to collecting feedback isn’t the questions you ask, but the promise of anonymity. Employees will be more hesitant to tell you their candid thoughts if they fear repercussions. That’s why you need to implement anonymous surveys, assuring your employees that their responses will not be traced back.

Sogolytics offers both anonymous and semi-anonymous surveys, so you can decide on which to use based on your requirements. Each survey comes with a seal at the bottom to assure employees of their confidentiality.

No matter the pattern, however, you can schedule reminders to non-participants to nudge responses and increase the feedback you receive. The response rate is the best indicator that your employees are responding.

Our anonymous and semi-anonymous surveys can help you get candid responses easily. If that’s not enough, you can also connect with our team to set up a managed survey project. If you’re still in the process of building trust within your organization, having an impartial third party conduct surveys adds yet another layer of privacy, allowing employees to speak their mind more freely.

Our managed survey projects give you the advantage of expertise, as we work with you to design a survey that serves you needs before executing it and capturing the results in a well-designed report. This allows you to see the answers without the hassle.

This depends on the kind of data you're looking to collect. Employee Pulse Surveys are usually one to two questions, and don’t feel like a survey at all. The quick rating scale question or multiple choice question can be sent fortnightly, and allows you to keep track of employee sentiments.

For more detailed employee feedback such as an employee satisfaction survey or even a self-appraisal survey, you can send it out once or twice in a year. This is because these surveys are long, and sending them too frequently could induce survey fatigue, often leading to incorrect responses that don’t accurately give you the insights you need to inform franchise culture.

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