Turn local feedback into

repeat business

Corporate surveys often give you a brand-wide view, and take a while to reach you. By the time you get critical insights that you could’ve taken action on, the moment might’ve already passed. For example, if your location has been receiving consistent negative reviews for ambiance, you might not realize it until you’ve already lost a few customers.

By implementing surveys on site, you can capture this feedback in the moment and take immediate action. Not only will this make your customers feel heard and therefore valued, but it will also allow you to tailor an experience that is resonates.

Absolutely! The best way to ensure you take immediate action is by setting up alerts or notifications for certain triggers. You can also add follow-up questions when customers respond poorly to understand the reasons behind their responses. For example, if a customer gave you an NPS score of 5, it’s important to check in to understand why. Even more so if the score is 2.

By following up, you will be able to identify their concerns and take action that actually yields an impact. For example, the customer may not have had a good dining experience. You can now take accountability, and even offer then a discount for future use.

Taking immediate action can often lead to customers, even ones who had a negative experience, leaving glowing reviews for you on third party websites and review sites. This immediately improves your online reputation and helps you build a loyal audience.

Sogolytics is designed to be seamless and intuitive. As you begin exploring the platform and it’s capabilities, you will realize that the learning curve required is quite short. Even so, if your concern is not having enough resources or struggling to make the most of our platform, we offer a few options. Our support team is available 24x7 and can help guide you through projects to ensure you make the most of every feature you’d need. If this isn’t enough, you can even consider our managed services. We offer managed survey design and distribution options. Our experts will either work with you to create a survey that reflects your needs, or they can conduct the survey altogether so you can get the results without the hassle.

You can track the Net Promoter Score (NPS) to better understand customer loyalty, while the Customer Satisfaction (CSAT) Score shows you just how happy customers are. However, while Sogolytics offers you all the key metrics, there is one more metric loved by franchises: the custom metric.

This can be a metric designed by you that pertains just to your business. For examples, restaurants may want to track their “deliciousness” score, or a supermarket may want to track their product availability score. By tracking custom metrics within your location, you can get more granular insights into customer satisfaction and pivot your strategy to bridge the expectation gap.