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While customer experience metrics like CSAT, CES, and NPS help you analyze satisfaction, effort, and loyalty, it’s very likely that your organization aspires to even more specific goals – professionalism, timeliness, quality – in an effort to provide your customers with an outstanding experience. Customize your customer experience…

Tags offer flexibility in reviewing your data across the EX Dashboard. You might group multiple projects under the same touchpoint, product, or department, making it easier to review critical insights and trends throughout the employee journey and across your organization. Tags can be added to metric and driver questions. You…

Tags offer flexibility in reviewing your data across the CX Dashboard. You might group multiple projects under the same touchpoint, product, or department, making it easier to review critical insights and trends throughout the customer journey and across your organization. Tags can be added to metric and driver questions. [yt_iframe_viewport_code…

Wait, what? While a Descriptive Text might not technically be a question type, this option is frequently used in survey design. A Descriptive Text delivers helpful information, like an introductory note on the first page (Thanks for participating!) or instructions at the beginning of a certain section (The following questions…

Invite participants to provide answers in their own words with the Text Box question type. This question type is best used to collect open-ended feedback explaining an opinion or experience in detail. This is also a smart choice when it’s not possible to predict all possible responses. To add a…

The simple single-select Radio Button is perfect when you have a short list of answers – perhaps 7 or fewer. Participants can view all answers at once, and you may display options in columns, too. This question is great when you’re mainly looking for frequency – that is, how many…

The single-select Drop Down question type is ideal when you have a long list of predictable answers, like country names displayed in alphabetical order. This compact question type saves space on your page and gives you clear frequency totals. If you have 10 or more answer options your participants can…

If there’s more than one possible answer to your question, the multi-select Check Box question is a great choice. You may choose to allow participants to select as many responses as they like, or to set Answer Constraints to help focus their attention and improve your results. To add a…

Personal demographic information can be a critical part of many forms and questionnaires, but just providing an open text field isn’t always enough. After all, you probably need to use that contact information – email address, mailing address, phone number – and if the data you collect isn’t even in…

The Rating Scale question type asks a participant to choose a certain value along a continuum, such as level of agreement or satisfaction. To add a Rating Scale question to your project, drag and drop the question type from the panel on the left to the correct spot on the…

Custom Metrics

Tag Types

Tag Types

Descriptive Text

Text Box

Radio Button (Single-Select)

Drop Down

Check Box (Multi-Select)

Demographic

Rating Scale