{"id":44630,"date":"2018-08-27T12:15:47","date_gmt":"2018-08-27T12:15:47","guid":{"rendered":"https:\/\/www.sogolytics.com\/help\/?page_id=44630"},"modified":"2021-01-22T16:53:03","modified_gmt":"2021-01-22T16:53:03","slug":"survey-design-pitfalls","status":"publish","type":"page","link":"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/","title":{"rendered":"Survey Design Pitfalls"},"content":{"rendered":"<p>With a little practice, you can become an expert in survey design. No matter your level of experience, it\u2019s always smart to consider a few best practices as you design your survey. You can learn from your own mistakes, of course, but it\u2019s sometimes helpful to have a little advice to start with!<\/p>\n<div style=\"position: relative\"><div class=\"loader-parent-overlay\" style=\"display: none;position: absolute;background: rgba(0, 0, 0, .35);width: 100%;height: 100%;\"><div class=\"loader-parent\" style=\"display: block;\">\n<div class=\"line\"><\/div>\n<div class=\"line\"><\/div>\n<div class=\"line\"><\/div><\/div>\n<\/div><iframe loading=\"lazy\" id=\"help-playvideo\" class=\"to-animate-elem help-vid-class embed-responsive-item\" data-src=\"https:\/\/www.youtube.com\/embed\/GoNl-_KeTEk?rel=0\" src=\"\" width=\"100%\" height=\"339\" data-animate=\"fadeMaxUp animated\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Watch out for the following warning signs as you build and review your surveys.<\/p>\n<ul>\n<li><strong>The Long Questionnaire <\/strong><br \/>\nLong surveys tend to scare people at the onset and lower the response rate. What good are questions if you can\u2019t get participants to answer? Ask only relevant questions, especially those that will help you to understand an aspect of your business that perplexes you. Use features like pre-population and branching to improve the quality of your data while reducing the number of questions on your survey.<\/li>\n<li><strong>Unclear Instructions or Expectations <\/strong><br \/>\nToo often, the first question of a survey appears before there is any explanation about the purpose of the survey. Whether the survey is on a website or delivered in an invitation, it is very useful to start with an introduction. Use a Descriptive Text to add a short description toward the beginning to let participants know what the survey is all about and why they should respond. Descriptive Text can also introduce new sections and reset expectations as needed.<\/li>\n<li><strong>Un-ending Open-ended Questions <\/strong><br \/>\nOpen-ended questions are definitely great. They allow participants to freely express their opinions without any limits imposed by provided answer options. However, be wary of asking too many open-ended questions. Too many Text Boxes can prevent participants from completing the survey due to lack of time or their uneasiness in answering questions in detail. On your end, collecting data from open-ended questions can be a challenging, time-consuming, and even expensive affair. Use open-ended questions wisely and effectively.<\/li>\n<li><strong>Multi-Mistake Multilingual Surveys <\/strong><br \/>\nWhile it is great to deploy a survey in multiple languages, make sure that the survey is thoroughly reviewed and edited by a professional proficient in that language. Deploying surveys without reviewing the text and the language can sometimes lead to an embarrassing error. Your audience will appreciate your translation effort even more when you go the extra mile to make sure it\u2019s done right.<\/li>\n<li><strong>The Ugly Survey <\/strong><br \/>\nRemember, an attractive survey gets more responses. Before launching, make sure that the survey and invitation, if you\u2019re sending one, are aesthetically pleasing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With a little practice, you can become an expert in survey design. No matter your level of experience, it\u2019s always smart to consider a few best practices as you design your survey. You can learn from your own mistakes, of course, but it\u2019s sometimes helpful to have a little advice to start with! Watch out for the following warning signs as you build and review your surveys. The Long Questionnaire Long surveys tend to scare people at the onset and lower the response rate. What good are questions if you can\u2019t get participants to answer? Ask only relevant questions, especially those that will help you to understand an aspect of your business that perplexes you. Use features like pre-population and branching to improve the quality of your data while reducing the number of questions on your survey. Unclear Instructions or Expectations Too often, the first question of a survey appears before there is any explanation about the purpose of the survey. Whether the survey is on a website or delivered in an invitation, it is very useful to start with an introduction. Use a Descriptive Text to add a short description toward the beginning to let participants know what the survey is all about and why they should respond. Descriptive Text can also introduce new sections and reset expectations as needed. Un-ending Open-ended Questions Open-ended questions are definitely great. They allow participants to freely express their opinions without any limits imposed by provided answer options. However, be wary of asking [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":171,"comment_status":"closed","ping_status":"closed","template":"sogo_new_design.php","meta":{"footnotes":""},"categories":[165],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Design Pitfalls | Sogolytics<\/title>\n<meta name=\"description\" content=\"It&#039;s easy to get lost into the weeds when designing a survey project, so avoid these common pitfalls to build a better project!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Design Pitfalls | Sogolytics\" \/>\n<meta property=\"og:description\" content=\"It&#039;s easy to get lost into the weeds when designing a survey project, so avoid these common pitfalls to build a better project!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-22T16:53:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/\",\"url\":\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/\",\"name\":\"Survey Design Pitfalls | Sogolytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/help\/#website\"},\"datePublished\":\"2018-08-27T12:15:47+00:00\",\"dateModified\":\"2021-01-22T16:53:03+00:00\",\"description\":\"It's easy to get lost into the weeds when designing a survey project, so avoid these common pitfalls to build a better project!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/help\/survey-design-pitfalls\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sogolytics.com\/help\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Survey Design Pitfalls\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/help\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/help\/\",\"name\":\"Sogolytics\",\"description\":\"Sogolytics - 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