{"id":49526,"date":"2020-02-21T10:27:51","date_gmt":"2020-02-21T10:27:51","guid":{"rendered":"https:\/\/www.sogolytics.com\/help\/?page_id=49526"},"modified":"2023-04-18T06:35:54","modified_gmt":"2023-04-18T06:35:54","slug":"how-to-build-cx-surveys","status":"publish","type":"page","link":"https:\/\/www.sogolytics.com\/help\/how-to-build-cx-surveys\/","title":{"rendered":"Build your CX Project"},"content":{"rendered":"<p>SogoCX offers advanced options to ask your customers the most pressing questions, gather feedback, and analyze results to drive meaningful action.<\/p>\n<p>If this is your first project, <a href=\"\/help\/introduction-design-a-survey\/\">review design basics first<\/a>.<\/p>\n<p>Then, consider your CX priorities as you build.<\/p>\n<ul>\n<li>Group related metric and driver questions across projects by <a href=\"\/help\/how-to-add-tags-to-your-cx-survey \">adding Tags<\/a>.<\/li>\n<li>Keep each customer questionnaire short and engaging. Use <a href=\"\/help\/survey-logic\/\">logic<\/a> to display only relevant questions and improve the experience by entering any known data with<a href=\"\/help\/sending-pre-populated-invitations\/\"> pre-population<\/a>.<\/li>\n<li>When you\u2019re ready, build on the basics with CX features like metrics questions that help you measure customer <a href=\"\/help\/introduction-to-net-promoter-score-nps\/\" target=\"_blank\" rel=\"noopener\">loyalty<\/a>, <a href=\"\/help\/introduction-to-customer-satisfaction-csat\/\" target=\"_blank\" rel=\"noopener\">satisfaction<\/a>, and <a href=\"\/help\/introduction-to-customer-effort-score-ces\/\" target=\"_blank\" rel=\"noopener\">perceived effort<\/a>.<\/li>\n<li><a href=\"\/help\/how-to-create-custom-cx-metric\/\">Create your own metrics<\/a> to study the aspects of your customers\u2019 experience that matter most to you \u2013 like service, value, or professionalism.<\/li>\n<li>Then, learn more about the variables that impact these metrics by including <a href=\"\/help\/how-to-use-key-driver\" target=\"_blank\" rel=\"noopener\">Key Driver<\/a> and other rating questions that dive deep into customers\u2019 experience and perceptions.<\/li>\n<\/ul>\n<div style=\"position: relative\"><div class=\"loader-parent-overlay\" style=\"display: none;position: absolute;background: rgba(0, 0, 0, .35);width: 100%;height: 100%;\"><div class=\"loader-parent\" style=\"display: block;\">\n<div class=\"line\"><\/div>\n<div class=\"line\"><\/div>\n<div class=\"line\"><\/div><\/div>\n<\/div><iframe loading=\"lazy\" id=\"help-playvideo\" class=\"to-animate-elem help-vid-class embed-responsive-item\" data-src=\"https:\/\/www.youtube.com\/embed\/RJU_cynqUpw?rel=0\" src=\"\" width=\"100%\" height=\"339\" data-animate=\"fadeMaxUp animated\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SogoCX offers advanced options to ask your customers the most pressing questions, gather feedback, and analyze results to drive meaningful action. If this is your first project, review design basics first. Then, consider your CX priorities as you build. Group related metric and driver questions across projects by adding Tags. Keep each customer questionnaire short and engaging. Use logic to display only relevant questions and improve the experience by entering any known data with pre-population. When you\u2019re ready, build on the basics with CX features like metrics questions that help you measure customer loyalty, satisfaction, and perceived effort. Create your own metrics to study the aspects of your customers\u2019 experience that matter most to you \u2013 like service, value, or professionalism. Then, learn more about the variables that impact these metrics by including Key Driver and other rating questions that dive deep into customers\u2019 experience and perceptions.<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":402,"comment_status":"closed","ping_status":"closed","template":"faq_php.php","meta":{"footnotes":""},"categories":[264],"tags":[297,284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build your CX Project - Sogolytics<\/title>\n<meta name=\"description\" content=\"SogoCX offers advanced options to ask your customers the most pressing questions, gather feedback, and analyze results to drive meaningful action. If this\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/help\/how-to-build-cx-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build your CX Project - Sogolytics\" \/>\n<meta property=\"og:description\" content=\"SogoCX offers advanced options to ask your customers the most pressing questions, gather feedback, and analyze results to drive meaningful action. 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