{"id":50196,"date":"2020-05-12T10:55:57","date_gmt":"2020-05-12T10:55:57","guid":{"rendered":"https:\/\/www.sogolytics.com\/help\/?page_id=50196"},"modified":"2022-09-23T10:56:44","modified_gmt":"2022-09-23T10:56:44","slug":"improve-quality-of-your-contact-list","status":"publish","type":"page","link":"https:\/\/www.sogolytics.com\/help\/improve-quality-of-your-contact-list\/","title":{"rendered":"List Rating"},"content":{"rendered":"<p>The quality of each Contact List is determined by several factors. As the List is used to launch projects, its rating will be updated.<\/p>\n<div class=\"sogo-help-info-box\"><i class=\"fal fa-info-circle\"><\/i><\/p>\n<p class=\"sogo-info-text\">Star ratings will not be given to Unique ID Lists.<\/p>\n<\/div>\n<p>The following factors affect the rating of a list:<\/p>\n<p><strong>Number of email addresses<\/strong><br \/>\nThe rating process starts with the base star rating given to all newly created lists, based on the number of email addresses in the list. The higher the number of email addresses in the list, the higher the base rating.<\/p>\n<p><strong>Number of active verified email address<\/strong><br \/>\nThe higher the percentage of valid, verified email addresses in the list, the higher the rating.<\/p>\n<p><strong>Number of unsubscribed and hard bounce email address<\/strong><br \/>\nThe higher the percentage of unsubscribed and bounced email addresses in the list, the lower the rating.<\/p>\n<div class=\"sogo-help-info-box\"><i class=\"fal fa-info-circle\"><\/i> <\/p>\n<p class=\"sogo-info-text\">Keep your list clean by archiving and deleting invalid or unsubscribed contacts. Learn more about list cleaning.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The quality of each Contact List is determined by several factors. As the List is used to launch projects, its rating will be updated. Star ratings will not be given to Unique ID Lists. The following factors affect the rating of a list: Number of email addresses The rating process starts with the base star rating given to all newly created lists, based on the number of email addresses in the list. The higher the number of email addresses in the list, the higher the base rating. Number of active verified email address The higher the percentage of valid, verified email addresses in the list, the higher the rating. Number of unsubscribed and hard bounce email address The higher the percentage of unsubscribed and bounced email addresses in the list, the lower the rating. Keep your list clean by archiving and deleting invalid or unsubscribed contacts. Learn more about list cleaning.<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":428,"comment_status":"closed","ping_status":"closed","template":"sogo_new_design.php","meta":{"footnotes":""},"categories":[224],"tags":[322],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is the Rating of a List Determined | Sogolytics<\/title>\n<meta name=\"description\" content=\"The quality of each Contact List is determined by several factors. 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