Key takeaways:
- 56% of consumers check online reputation often or always before trying a new business.
- 70% of adults aged 25–34 are the most reputation-conscious group.
- 20% say no online presence is a deal breaker.
- 71% check Google reviews; 63% say it has the biggest influence.
- 21% use AI tools like ChatGPT to evaluate businesses, and 16% call AI the most influential factor.
- 46% prioritize the recency of reviews, while 40% focus on details in customer comments.
