Family Priorities in School Choice and Satisfaction

A national survey of 534 K-12 families, measured across eight experience domains
The factors that drive enrollment decisions, from convenience and cost to safety and academics
Data comparisons across school types, family subgroups, and school choice states
A practical view of how closing the feedback loop shapes whether families stay

Retention starts from strength, not a crisis. 53% of families at their district aren't considering leaving.
Watch your at-risk subgroups. Only 28% of ELL families aren't considering another school, the lowest of any subgroup
Meet the basics before the extras. 88% call safety, individualized learning support, and communication vital to school fit.
Collecting feedback isn't enough. 100% of departing families gave input in the past 12 months; fewer felt the school acted on it.
In states with Universal School Choice Funding, 36% of families say public funding expanded their education options, while 45% say they don't receive it.

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