Key takeaways:

  • 52% of consumers report higher expectations for CX than five years ago
  • Poor communication (37%), long wait times (36%), and hidden fees (28%) drive negative CX 
  • 43% agree they would use AI tools for faster service (Gen Z 50%, Boomers 27%) 
  • 54% prefer human interaction for healthcare and medical consultations
  • Only 32% say their feedback led to clear improvement
  • 33% likely to switch after one bad experience 
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