SURVEY TEMPLATE

Net Promoter Score Survey Template

The Net Promotor Score (NPS) is used as a means for gauging customers’ overall satisfaction with a company’s product or service and loyalty to the brand. Keep it simple by asking the question that matters most: “How likely are you to recommend [brand/product/service] to a friend or colleague?” By focusing on this one key indicator, identify the likelihood of someone remaining a customer, and how likely they are to recommend your company to others.

CATEGORY
Customer Surveys
TIME TO COMPLETE
1 minutes (approx.)
NO. OF QUESTIONS
3
How happy are your customers?

Asking the “ultimate” question enables companies to measure their organization’s performance through its customers’ eyes. According to Bain & Company, sustained value creators – companies that achieve long-term profitable growth – have Net Promoter Scores (NPS) two times higher than the average company.

NPS questions segment customers into 3 groups: Promoters, Passives, and Detractors. The challenge to your business becomes increasing the number of positive Promoters while decreasing the number of negative Detractors. If your business goal is to delight your customers, measuring your Net Promoter Score is a great place to start.

Use NPS as part of your organization’s strategy to keep a finger on the pulse of your customers. It’s the first step – and a great start toward asking your customers other important questions as a part of a comprehensive customer satisfaction survey strategy.

Benefits of Net Promoter Score Surveys
1.Get a good idea of customer loyalty and retention
2.Spot trends and identify customer churn signals early on to take rapid action
3.Pair it with our Key Driver Analysis question to understanding the reasons/drivers behind the numbers
CATEGORIES/TAGS
Customer Surveys
How to use this survey template?

Once you sign in to your Sogolytics account, simply select a template from the bank to get started. Edit, add, or remove questions as per your needs, and create the survey you need easily.

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FAQs
How does a survey template work?

A survey template is a professionally designed questionnaire designed to meet the specific goals of the identified project type. The structure, questions, and answers have been carefully developed to enable users to connect with the right audiences to achieve the appropriate purpose. This template is already built and waiting within the Sogolytics platform, saving time in both the generation of ideas and actual development of the survey. Survey templates also provide a source of inspiration for those uncertain where to begin or seeking guidance and new insights on existing projects.

Can I customize a survey template before I launch?

Yes! While a template provides a solid starting point, most users will choose to customize the survey template before launching. Customization may include adding or removing questions or answers, modifying text, and revisiting logic, pre-population, or other functionality. Visually, a template may also be customized to reflect the appropriate branding, such as a logo, colors, and styles.

How can I get this survey template?

If you don’t already have a Sogolytics account, click “Try This Template” below. You’ll receive a copy of the template in your inbox and you’ll also complete sign-up for a free Sogolytics account. When you log in to the account, the template will be ready and waiting for you to get started.

Where can I find survey templates in my Sogolytics account?

If you already have a Sogolytics account, you’ll find the Template Bank on the home screen when you log in. You’ll also see the option to start from a template every time you create a new project. Create a project on the home screen, from All Projects, or while you’re working on another project. Interested in just a few questions from a specific template? Add them to the Question Bank in your account and re-use them when and where they work best.

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