Make your association

indispensable

As a trade association catering to a vast audience, it’s essential to first capture the varied sentiments of your members. Sogolytics can help you not only gather insights, but also segment these based on certain parameters (Example: company size, membership tenure, etc.)
Using these parameters, associations can segment data to reveal correlation trends at a more nuanced level. For example, imagine you’re a healthcare trade association. With regular follow-ups and outreach to your varied members, you might discover that members who have been with you for less than two years are more likely to renew when they receive personalized communication, whereas older members are more likely to go from loyal members to outspoken promoters when they see tangible value. Knowing this can transform your engagement strategy to increase renewals and nurture lasting loyalty.
But that’s not all, regular member feedback can also sound the alarm on churn signals, allowing you to take early action and ultimately improve member satisfaction!

The best member engagement strategies begin with capturing tangible insights. That’s why it’s important to track key metrics in order to better understand the impact of your changes on member sentiments and satisfaction. Here are some of the metrics you need to track and how they can help:

1. Net Promoter Score (NPS) gives you an insight into brand advocacy by showing you how many members are willing to recommend your brand to others. While the metric gives you an overall number, you can spane a little deeper to see the ratio of promoters to detractors and better understand the impact of your strategy on member engagement.
2. Member Satisfaction Score or Customer Satisfaction (CSAT) score shows you how satisfied members are with your association. You can combine this metric with a key driver question and leverage Sogolytics’ Key Driver Analysis (KDA) to identify which factors contribute most to customer satisfaction versus the ones which do not.
3. Renewal Rate can help you spot loyalty trends over time and even identify member churn patterns.
4. Event Satisfaction and Follow Up surveys can highlight engagement patterns, revealing events that most resonate with members compared to those that don’t.
5. Custom Metrics can be developed based on your trade association to track aspects that pertain to you.

In each of these cases, it’s important to track these metrics over time to get a better understanding of member behavior trends and preferences. By comparing results over a period of time, you will also be able to see the impact of various events and evolving engagement strategies, thereby helping you optimize your member experience!

Survey tools help you capture feedback and gather opinions, Sogolytics powers a continuous experience management ecosystem, complete with predictive analytics, closed-loop workflows, automated follow-ups, real-time reports, and more. Sogolytics goes beyond just measuring satisfaction, here it’s about transforming insights into long-lasting loyalty.

We know the importance of feedback to build an effective experience management strategy, that’s why we offer more than just a survey solution, we also offer managed survey projects! This is especially helpful for trade associations with very few resources to spare. When opting for our managed survey projects, our team will work with you to identify your goals, create a survey that reflects the same, and take it forward. You can sit back and see the results once they are in, ensuring you have the answers you need without the hassle!