Build the franchise promise by unifying the

 customer experience

Sogolytics gives you deep insight into what your members are saying. By quantifying member sentiments and pain-points, trade associations can share real, data-backed stories to push for policies that really matter.
Moreover, our powerful analytics can help you distill the prevalent grassroots sentiments across your industry, providing you with real, ground-level experiences, frustrations, and priorities of your members. This can empower authentic advocacy efforts while also acting like an early-warning-system highlighting changing grievances and concerns. By listening closely to the insights revealed, you can take early action and ensure member satisfaction and industry upliftment.

It’s one thing to understand how satisfied your members are or identify overarching themes in feedback. But what do members think about the policies you have advocated for? Is your industry suffering from labor shortages? If so, what do your members think?
Custom metrics allow you to drill down on factors that really matter to your members and within your industry.
However, when deciding a custom metric, there are some things you need to keep in mind. Make sure the metric isn’t vague or hard-to-track. Ensure that it’s tied directly to your strategic goals. If it isn’t, it can add to your work, cause decision paralysis, and distract from relevant, actionable insights that could’ve otherwise made a difference.

The voice of your members is the driving force behind trade associations. It helps concentrate advocacy efforts, inform engagement activities, and build a loyal community within your industry. But to assess grassroots sentiments and truly hear what your members have to say, we need to hear from them. That’s why Sogolytics offers numerous features to increase engagement. From advanced participation to automated reminders that nudge survey responses, Sogolytics helps you connect with your audience and ensure you remain top of mind. In addition, Sogolytics also offers focus mode and a variety of question types that increase engagement during the survey, reducing overall abandonment rates. If you’re still looking for more ways to increase participation, our industry-leading support team is available 24x7 to help guide your next project. You can email, call, or chat with us and we’ll be happy to help!

When you’re looking to incorporate a new platform into your existing tech stack, it’s important to assess ease of use. Sogolytics is designed to be intuitive, with a very short learning curve so that you reap the benefits of the platform easily. But that’s not all. If you're not looking to learn the nuances of a new platform, Sogolytics also has a variety of integrations so that it seamlessly enhances your existing digital ecosystem. With a variety of native integrations, Sogolytics can easily push and pull data from most leading CRMs and platforms, while API can help integrate it with everything else.
Still feel like you’re short on resources and need more help running your next project? Managed survey projects are the answer! Simply connect with Sogolytics experts to outline your goals, and we will take care of the rest, from survey creation to distribution and analytics, you can get all the answers you need without the effort.