4.7
Star
on Capterra
4.6
Star
on G2
4.8
Star
on Trust Pilot
4.5
Star
on Trust Radius
Every source has its own tool, its own report, and its own theory about what's going wrong.
The response comes in, gets averaged into a score, and lands in a dashboard. The comments never make it to the team that would actually fix the thing customers are complaining about.
A one-star review on a public site is somebody's Monday-morning problem. It has nothing to do with the person reading the survey dashboard, and neither of them knows the other exists.
A customer whose usage has quietly fallen off a cliff never says a word. By the time the renewal call happens, the whole conversation is a surprise.
Three signal types, one operating view. Any one of them tells you a bit. All three together tell you the story.
Surveys at the moments that matter — after a purchase, at renewal, when a ticket closes, when someone leaves. All of them running to the same schedule, all of them landing in the same place.
Public reviews, social posts, community forums, support ticket transcripts. All of it pulled into the same view as the survey signal, grouped by the subjects people keep bringing up, and sorted by how strongly they feel about each one.
Purchases, usage, tickets, renewals. Every score sits next to what the customer has actually been doing lately, so a low score from someone whose usage is climbing means something different from a low score from someone whose usage is falling.
341
SMS
112
In-app
208
Chat
94
QR
76
In-store
44
Delivery reliability
412
App stability
268
Billing clarity
143
Purchases
12 · last 90 days
Product use
-14% vs recent average
Open tickets
3
Renewal window
opens in 42 days
Six things that separate a real voice-of-customer program from a folder of dashboards.
Email, SMS, in-app, phone, chat, QR, in-store, plus reviews, social and support tickets. All of it, one view, same context.
Written feedback gets grouped into the things people keep bringing up, and each subject shows the feelings attached to it. Frustration, confusion, delight — with the exact comments underneath.
Every response ties back to the moment it came from. Compare scores across signup, first value, renewal and cancellation, and catch friction at the moment it happens.
Each score arrives with the two or three factors genuinely behind it, sorted by how much they're pulling. Not the things mentioned most often, the things affecting the number most.
When a stage or a segment slips, the team responsible finds out at the time, with the customer's own words, someone's name on it and a date.
Every response, every review, every behaviour signal ties back to a customer, with everything you already know about them — tier, tenure, product, region, account team. Anonymous scans and public reviews get linked back in when they can be.
One worked example with made-up numbers. The channels, the moments and the teams would be your own.
One picture instead of three · same customers, same story
Every number on this page is made up. Real programs start looking like this within a few weeks of going live.
The transaction closes. A short satisfaction survey arrives within minutes. The receipt already knows what they bought and where they bought it.
A public review mentions the same product line. It gets pulled onto the same view as the survey signal, grouped by subject, with the feeling attached.
No survey, no review, no ticket. But their usage has fallen and their renewal window is coming up. That signal lands on the account team's view too.
Same product line. Same time period. The account team sees all three side by side and works out where to spend their time.
A few short walkthroughs, recorded in the product.
Take a TourA tour of the whole thing: the live view of your program, the journey map, your own measures, and how problems get handed to people.
Design FocusThe one question with all the answers, NPS gives you a better understanding of your customers' experience and loyalty. Will they be ambassadors or detractors? What can you do to improve customer experience? Learn more!
Data & ReportsWant to bring all of your most important data into a single view? Custom Dashboards make it possible! Drag and drop widgets to showcase insights from multiple projects, polish and customize, and share the right views with the right team members to power collaboration. Learn more in this quick overview of Custom Dashboards.
Take a TourLearn how to organize and manage contact data using Directories in Sogolytics. This tutorial walks through adding, updating, and structuring records.
Real customers, and what changed for them.
"Sogo's data reporting was extremely easy to read and navigate. They made it simple for us to create slides and import related graphs into slide decks."
Stephen Varasso
VP, Strategic Accounts and Service Delivery, T3 Expo
"Sogolytics is a one-stop shop for everything in patient experience management."
Shelly Phillips
Data Resources Coordinator, Association for Utah Community Health
Five things that tend to matter once procurement gets involved.
Surveys, reviews and behaviour all land on the same view. Nobody has to reconcile three reports at the end of the quarter.
SOC 2 Type II, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA-enabled accounts, with data held in whichever region you need.
Every account gets a named Strategic Account Manager. Not a support queue, a person.
Most teams have their first program running within a few weeks, and something worth reporting shortly after.
Whether people renew is a fairly honest measure of whether a platform earned its keep. That's ours.
Three ready-made starting points you can pull into your account and reshape.
Finding out how customers feel means knowing how to improve.
See this templatearrow_forward
Where does your brand rank, and what associations do customers have?
See this templatearrow_forward
Check in with customers after each interaction to gather insights, ideas, and areas for improvement.
See this templatearrow_forwardCustomer and people data comes in, feedback and events go out, on whatever schedule suits you.
Push scores, comments and cases back into the CRM the account team already lives in.
Bring support conversations onto the same view as the survey signal, and route cases back.
Bring public review signal onto the same view as your survey signal.
Drop a file on a schedule when a direct connection isn't on the table.
Independently audited controls at every layer, and your data stays in whichever region you choose.
What is voice-of-customer software?
How is this different from a survey program?
Does it pick up reviews and social?
Can I connect it to revenue?
How does the follow-up work?
How quickly can we launch?
Book a demo and we'll walk you through it — from the moment a customer says something to the moment the right person hears about it.
Includes all Basic features and:
24/7 email support
Includes all Plus features and:
Expedited email support
Includes all Pro features and:
Priority email, phone & chat support
Includes all Premium features and:
Dedicated Account Manager
Typical Rave Review
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