FINANCIAL SERVICES

RE-THINKING COMMERCIAL LENDING

3 strategic Actions to see Growth in 2023
45 min

Business lending remains in solid demand, despite rising interest rates and economic uncertainty. The market size of the commercial banking industry in the US is increasing faster than the economy overall. For credit unions alone, the value of business loans originated in the first half of 2022 was 50% higher than during the same period of 2021, according to NCUA.

The question is: Has your financial institution experienced strong commercial lending growth this year?

And do you know the top reasons why businesses of different sizes select a particular financial institution to become their primary lender and banking services provider?

Join us for our “Rethinking Commercial Lending” webinar to discuss strategic actions for both short- and long-term success.

Key Takeaways:
  • Aligning your product offerings to the needs of business clients
  • Focusing the entire organization on client experience
  • Getting the right talent to support growth
Meet your hosts
Laurie Flanders

VP of Strategic Sales, Sogolytics

While Laurie considers herself an advocate of all feedback, her years of experience in the credit union industry have sharpened her understanding of how experiential data can help to improve the financial services industry. Harnessing the power of member and employee feedback, she has contributed to the achievement of record-breaking production results, encouraged next-level process and product improvements, and, most importantly, inspired epic culture enhancements.​​​​​​​

Jessie Baderschneider

Solutions Consultant, Sogolytics

With broad experience in helping clients to improve customer service, strengthen relationships, and improve engagement, Jessie is a natural in the world of experience management. While her expertise in Sogolytics solutions means she has plenty of advice to offer on how to use data to make a difference, Jessie’s priority in every conversation is to listen first. In serving clients across industries and around the world, there’s always plenty to learn, and Jessie enjoys the opportunity to make connections and support growth.

Don’t put your growth on hold!


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