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Cherie Foo
Cherie is an avid lover of hiking, and she can easily spend hours curled up with a good book. Her greatest personal achievement to date is surviving a 48 hour bus trip -- in which she was jammed shoulder to shoulder with strangers (and live chickens which were illegally smuggled on board).

Cherie Foo's Articles

6 min read

Best PracticesHow to Grow Your Consulting BusinessWhen you’re a consultant, you’re making money off your experience and expertise. Essentially, you’re coming up with strategies to help your clients solve certain problems ...

6 min read

Best PracticesConsulting as a Side HustleIf you’re a working professional who is looking for a side hustle, consulting might be the perfect gig for you. Why consulting? It’s a low-risk, ...

5 min read

Best PracticesConsidering Consulting? 6 Things to Keep in MindWhat’s the first thing that comes to your mind when you hear the word “consulting”? Most folks seem to think that consulting is a cushy ...

5 min read

Best Practices6 Free or Low-Cost Ways to Market a BusinessIf you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on ...

7 min read

Best PracticesMarketing A New Business: Your First CustomersIf you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your ...

6 min read

Best PracticesHow to Create a Marketing Strategy for a New BusinessIf you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, ...

5 min read

Best PracticesNew Business – But First, Market ResearchStarting a business? Take it from us—you should never commit to an idea without first doing market research. Why is market research important? In a ...

6 min read

Best PracticesTarget Audience 101: Find Your Ideal CustomersRegardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick. ...

5 min read

Best PracticesProduct-Market Fit: Why it Really MattersIf you’re working on a business idea, or you’ve been talking to folks in the start-up space, you might’ve heard the term product-market fit before. ...

5 min read

Best Practices5 Tips on Starting a Business in 2023So you’ve got a wicked new idea that you think will earn you big bucks, and you can’t wait to get started. Before you rush ...
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