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About Sogolytics30.7 Sogolytics Sprint Release HighlightsHappy new year! We're just a week into 2023, but we've already got updates to share! Our development and release cycle continues at this super ...4 min read
Best PracticesLooking Back: Measuring Company SuccessWhen trying to evaluate “success,” there are a million different key performance indicators (KPIs), stats, and figures that companies can use as yardsticks. It’s easy ...4 min read
Consulting7 Market Research Pitfalls to AvoidGetting to know your clients’ and potential customers’ preferences and buying patterns requires market research. You also need to get to know your target market ...5 min read
Customer ExperienceNecessity of Data in Patient Experience for LTCsAs we enter a new year, it’s a time to focus on what has gone before, what we know, and how it can inform our ...4 min read
Employee EngagementExploring the Power of Employee LoyaltyWe all know the importance of employee retention, and the fear that attrition strikes in the hearts of business leaders—but what is it that makes ...5 min read
Event PlanningHow to Host Critic-Ready Events in a Post-Pandemic WorldAt the risk of sounding dramatic: The world has vastly changed in the last three years. We now work differently, live differently, and interact with ...3 min read
Feature FocusSogolytics Sprint 30.6 Release HighlightsA sprint release cycle means a pretty steady stream of updates coming out every few weeks. You've probably already noticed a few of these changes, ...7 min read
Financial ServicesWhat You Should Know About Buy Now Pay LaterCredit card companies (CCCs)—gigantic enterprises generating trillions of revenue dollars—helped popularize the notion that it's easy to spend money you don't have. Once consumers saw it ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...9 min read
GeneralBuy Now, Pay Later: The eCommerce RevolutionWe've all heard of Buy Now, Pay Later (BNPL) offers. In fact, there's a good chance that you have recently been presented with a BNPL ...7 min read
HealthcareHow Digital Healthcare Impacts Patient ExperienceHealthcare is expanding rapidly, and digital healthcare facilities are becoming more and more commonplace. In fact, the digital revolution is transforming the online healthcare space ...5 min read
K-12/Higher EducationEnhance Learner Experience with TechnologyWith all the technology that’s available, students have more opportunities to learn than ever. But how exactly do you enhance learner experience using technology? If ...5 min read
Market Research6 Free or Low-Cost Ways to Market a BusinessIf you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on ...2 min read
Professional DevelopmentContinuing Development: Experience Learning Live!One thing we know to be true: Employees are more likely to stick around when they feel valued. Yes, the same is true of customers ...5 min read
Real EstateAirbnb’s Impact on the Rental LandscapeBefore Airbnb and Vrbo came about, the rental landscape was drastically different. For one thing, the market was much smaller. For example, in the case ...5 min read
RetailWord of Mouth: The Sales Channel for ParentsPutting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most ...5 min read
Survey TypesSOS: How to Get More From Fewer SurveysIf you're trying to do more with less these days, you're not alone. Ready to maximize your resources -- both talent and budget -- and ...6 min read
Travel and HospitalityHow To Use Tech To Delight Your GuestsIt’s 2022, and it’s time for hotels to step it up. Gone are the days of making your guests wait in line to fill out ...