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About SogolyticsIs Technology Really Delivering Better Consumer Experiences?In the heart of the digital age, technology has become an omnipresent force that shapes the way consumers interact with the world. From shopping online ...3 min read
Best PracticesScary Good Clichés for Better Surveys and FunHeading into a dark wood with a sputtering flashlight and eerie movie playing doesn’t seem like it has much to do with surveys at all ...8 min read
ConsultingHow to Choose the Right CX ConsultantThe customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from start to finish in their engagement with a brand. Typical examples ...3 min read
Customer ExperienceBeyond Omnichannel Listening: Keeping Up With Hyper-Engaged CustomersToday's customers have complex expectations. Despite having a wide array of channels on which to voice their needs and concerns, they often feel unheard. In ...6 min read
Employee EngagementTechnology in the Workplace: Blessing or Curse?In today's digital age, technology has become an integral part of our work lives. From the moment we wake up and check our email notifications ...5 min read
Event PlanningHow to Host Critic-Ready Events in a Post-Pandemic WorldAt the risk of sounding dramatic: The world has vastly changed in the last three years. We now work differently, live differently, and interact with ...3 min read
Feature FocusSogolytics 31.0 Release HighlightsReady for a little something extra? We've got you! Check out a few highlights from our recent release, Sogolytics Sprint 31.0. :) Rating made greater ...4 min read
Financial ServicesHow AI Can Transform CU Member ExperienceIn today’s dynamic financial landscape, consumers have plenty of choice. At the personal banking level, one key question comes up again and again: Banks or ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...9 min read
GeneralGIFs That Keep on Giving Positive Corporate CultureTo start with, you should know that I’m on team “gif” versus “jiff”. Wordplay and beyond, bear with me as I step outside my normal ...3 min read
HealthcareHow PX Is Driving Healthcare TransformationThe Medical Group Management Association’s 2023 Leader Conference in Nashville was an outstanding event with more than 2,000 attendees focused on the changing environment for ...5 min read
K-12/Higher EducationEnhance Learner Experience with TechnologyWith all the technology that’s available, students have more opportunities to learn than ever. But how exactly do you enhance learner experience using technology? If ...5 min read
Market ResearchDEI in Marketing: Inclusive Holiday CampaignsJamie is a conscious consumer in her personal shopping. When tasked with finding a new IT support vendor, she brings her commitment to purchasing with ...3 min read
Professional DevelopmentChange Management in the Era of Employee ExperienceNobody ever said change would be easy, but it shouldn't have to be so hard -- right? We've (mostly) made it through the brunt of ...5 min read
Real EstateAirbnb’s Impact on the Rental LandscapeBefore Airbnb and Vrbo came about, the rental landscape was drastically different. For one thing, the market was much smaller. For example, in the case ...9 min read
RetailBuy Now, Pay Later: The eCommerce RevolutionWe've all heard of Buy Now, Pay Later (BNPL) offers. In fact, there's a good chance that you have recently been presented with a BNPL ...6 min read
Survey TypesSpooktacular Engagement: Enhance Employee Surveys with Halloween MemesWith the season of pumpkin spice and trick-or-treating in full swing, it's time to add a dash of spooky fun to your workplace atmosphere. What ...5 min read
TechnologyThe Skills Race: How to Train Hard & Soft Skills in a Rapidly Changing WorldThe world is changing fast. The astonishing rate of new technology adoption means employees might need to re-skill multiple times over a single career—and it’s ...7 min read
Travel and Hospitality3 CX Trends Transforming the Hospitality IndustryThe hospitality industry is anything but static. Indeed, the most successful restaurateurs, hoteliers, and travel operators feel the pulse of guest and patron expectations and ...