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About SogolyticsSogolytics Sprint 30.3: Release NotesIt's back-to-school season, and we're ramping things up with awesome new features and updates to learn about and enjoy! Using a sprint model means that ...5 min read
Best PracticesWhen Companies Help Support New Dads, Everybody BenefitsThe age of ubiquitous breadwinning dads and stay-at-home moms is largely in the past. More and more women are becoming primary earners, support networks at ...4 min read
Consulting7 Market Research Pitfalls to AvoidGetting to know your clients’ and potential customers’ preferences and buying patterns requires market research. You also need to get to know your target market ...7 min read
Customer ExperienceDigital Healthcare and Impact on Patient ExperienceHealthcare is expanding rapidly, and digital healthcare facilities are becoming more and more commonplace. In fact, the digital revolution is transforming the online healthcare space ...4 min read
Employee Engagement5 Ways to Address Quiet Quitting“Quiet quitting” has taken social media by storm, frequently being used synonymously with encouraging employees to “act their wage.” It's a term that directly challenges ...5 min read
Event PlanningHow to Host Critic-Ready Events in a Post-Pandemic WorldAt the risk of sounding dramatic: The world has vastly changed in the last three years. We now work differently, live differently, and interact with ...4 min read
Feature FocusValuing Candidate Experiences: An Interview with Recruitment Specialist Phillip PineroHaving fireside chats with the people behind the brand has been a remarkable experience here at Sogolytics, and we’re excited to now sit down with ...4 min read
Financial ServicesShould Your Credit Union Go Branchless?Citi Bank is the fourth-largest financial institution in the country. And for nearly two decades, Sumeet Grover helped Citi reach its full potential, working his ...3 min read
FormsHR Forms Simplified (4): Post-Interview EvaluationAs an interview wraps up, you might be seeing the light at the end of the tunnel -- but is it the possibility of finally ...3 min read
GeneralWhere to Celebrate National Coffee Day with Free JavaHappy National Coffee Day! September 29, 2022, is the official day our country recognizes the joys of java. Whether you like it hot, iced, or ...6 min read
HealthcareDo Primary Care Physicians Still Play A Vital Role?Quick: Who's your primary care physician? In the past, "the family doctor" was probably someone most people knew by name. Today, that's not always the ...4 min read
K-12/Higher EducationKnow Better, Do Better: Investing In Kids’ EducationIt’s the start of a new school year. Bright yellow buses make their way into neighborhoods to pick up the youth of the world and ...4 min read
Market Research5 Storytelling Examples Connecting Brand & Customer JourneyYour customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands ...4 min read
Professional DevelopmentMinority (BIPOC) Women Making a DifferenceWe’re continuing our conversation about how empowering women in the workplace is a powerful corporate social responsibility measure, focusing now on minority women and the ...10 min read
Real EstateRealtor vs. Home Cash Buyer: Seller Experience ComparisonSo, you're ready to sell your place? Definitely a big decision! Now that you've made this choice, though, you've got another big one ahead: Will ...7 min read
RetailLow-Cost Ways to Improve the In-Store Shopping ExperienceAll things being equal, creating a better shopping experience for your customers is likely to increase sales and improve long-term loyalty. It’s as true in-store ...3 min read
Survey TypesCX Metrics: How is NPS Calculated?Could there really be one question to rule them all? As we continue our deeper look at CX metrics that drive strategy and business decisions, ...3 min read
Travel and HospitalityCreating Airline Passenger Experiences Travelers Will LoveAirlines are known for their commitment to prioritizing passengers’ air travel experience. Right? As someone with over 10 years of industry experience, I certainly think ...