The CX software
transforming customer experiences

Provide exceptional experiences every time customers interact with your products, people, or processes – all with less effort and more automation.

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Leverage customer feedback
to reduce churn and grow revenue

Unlock the power of data-driven decision-making with SogoCX. Our powerful customer experience platform makes it easy to capture insightful feedback at every touchpoint, from custom metrics to customer sentiment. Cutting-edge analytics enable you to identify at-risk customers, create corrective action plans, and turn detractors into promoters.

Turn customers into brand ambassadors

The best customer experience software helps you build a foundation of trust and loyalty with your customers, nurturing advocates who are passionate about your company.

Enable omnichannel feedback collection

Reach out to customers through their preferred channels, including email, SMS, website, apps, QR codes, and social media. Want fresh data? Automate feedback collection with ease.

Listen to the voice of the customer

Build understanding of customer sentiment through proactive engagement and deep listening and learn how to deliver experiences that resonate.

Optimize the customer journey

Take a close look at every phase in the customer journey to identify friction points to resolve and successes to learn from and celebrate.

Capitalize on customer feedback analytics

Track trends in important metrics like NPS, CSAT, and CES. Identify key factors that drive satisfaction and loyalty through Key Driver Analysis, NLP, and more. Prioritize action items that have a tangible impact on customer experience – and business growth.

Close the loop quickly

Streamline workflows to welcome, process and follow up with customer feedback efficiently, building trust along the way.

Turn real-time feedback
into instant insights

Your customer just made a purchase – but are they satisfied with their experience? Invite fresh feedback with an automated SMS invitation to a beautifully branded survey. As soon as they respond, find out whether they’re good to go – or if follow-up is required to resolve any issues. Real engagement in real time.

Go for the “wow” factor

Meet the customer experience platform that uncovers customers’ real motivations, enabling you to create truly memorable experiences. It’s no wonder that SogoCX is one of the top customer experience management platforms on the market today!


Check all the boxes with SogoCX

No matter your industry or processes, SogoCX can help you measure and improve customer experience. With the flexibility of custom metrics, tags, and customer journeys, you’ll have everything you need to design and provide excellent CX.

Uncover the why behind the metrics

If you can’t see beyond your core metrics, you’ll never know which changes will improve – or hurt – customer retention. Identify customer sentiment, themes, and intent with advanced Natural Language Processing.

Turn around a bad experience

When critical feedback comes in, log tickets and send alerts to relevant teams to make timely course corrections where they matter most. Build trust and inspire brand loyalty with outstanding service and prompt resolution.

Streamline success with integrations

Provide a seamless customer experience and simplify your internal workflows by integrating Sogolytics with your critical tools and processes.

Automate invitation delivery

Timely follow-up improves response rates and delivers better quality data. Set up automated distribution flows to send email or SMS invitations to collect fresh feedback.

Connect directly

You deserve CX software that integrates with your top tools, like Salesforce and Tableau, enables multi-tool flows through connectors like Zapier, and makes your life easier.

Customize completely with API

Got your own workflows in place and want to push data, pull data, or make other magic happen? Control your connections with API.

Hit the bullseye with HTTP targets

Push data from your survey responses right to the third-party applications of your choice so you’ll always have the right data in the right place.

It’s your data –
what do you want to know?

You’ve just noticed what looks like a trend – your NPS is dropping. What’s up? Comparing NPS trends across locations, you find one is plummeting and bringing the rest down. Filtering, you uncover the key drivers impacting this specific location and call up the manager to make an action plan for improvement. Your insights, delivered by Sogolytics.

Hear what our
happy customers are saying

“Powerful analytics”

“Thanks to the powerful analytics of SogoCX, we have saved hours of work sifting through data and created visibility to actionable nuggets, so we can easily act on the feedback and make a difference for our members. As if this wasn’t enough, the support we have received along the way is second to none.”

Laurie Flanders

Sales and Accountability Leader
All In Federal Credit Union

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“Amazing, quick, and easy reports”

“The kind of reports that I am able to pull for our exec team is impressive. They look at those and say things like, ‘This is amazing, it's quick, it's easy.’ I couldn’t get that with the last survey company we were utilizing. We’re able to do things I couldn’t have even imagined.”


Transition of Care Manager
Legacy Healthcare LLC

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“Transforming how we communicate”

“Sogo understood how important this project was to me. They didn’t just sell me a member experience software, they helped me transform how we communicate with our members. My credit union started to see the high response rate and an overall satisfaction score of 9.45 [out of 10].”


CEO, HealthShare Credit Union

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What is Customer
Experience Management?

In the age of constantly evolving consumer expectations, your biggest business differentiator is the experience you deliver. How do your customers feel when they interact with your business? Do they trust your business to not only meet their basic needs, but to deliver on their highest expectations? This not only determines how loyal your customers are, but also how likely they are to recommend your business to others. Our powerful customer experience management platform helps business understand and identify customer concerns, map out the customer journey to better understand what matters the most, and implement predictive analytics to assess how various SogoCX helps organizations better strategize, optimize experiences, and maximize ROI, creating brands that become icons.

What’s the difference between a customer experience management platform and a survey tool?

While a survey tool can deliver great insights, managing customer experience requires the ability to bring together data from multiple elements of the customer journey. A comprehensive dashboard, customer journey mapping, and analytics that incorporate both operational and perception data from across the customer experience are a few hallmarks of customer experience management platforms.

What are the most important metrics to track with customer experience software?

A flexible CX software solution should enable you to track the metrics that matter most to your organization’s goals. If you’re focused on loyalty, Net Promoter Score (NPS) should be a top priority. Customer Satisfaction Score (CSAT) and Customer Effort Score (CES) are two additional cross-industry CX metrics that deliver insights into the customer experience at key stages of the customer journey.

What’s the difference between a CRM and CX software?

Customer Experience (CX) is a customer’s perception of your brand across all interactions they’ve had with you, and CX software works to measure and track changes in these perceptions. Customer Relationship Management (CRM) is the practice of building stronger relationships with prospects and clients by centralizing all relevant data. Integrations between CRMs and CX software – like Salesforce and Sogolytics – deliver powerful insights to engage and retain clients and inspire brand ambassadors.

Who uses customer experience management software?

It’s a common misconception that only large enterprises need to worry about customer experience management. After all, if you just have a few customers, you should already know what they think, right? In reality, while personal relationships offer a strong foundation on which to build your business, customer experience management software offer a more sustainable way to expand your capacity while keeping you connected with your customers every step of the way. Who wants better client connections, improved retention, and expanded business growth? Everyone!

Ready to build a solution that's
right for you?

Looking for a self-service survey
platform for small teams or individual needs?

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the know

Explore the latest stories, industry perspectives, and best practices from our member experience experts.

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