LeTeisha Newton
LeTeisha is all about imagination, as reflected through her eclectic involvement in fiction publishing, game streaming, and cosplaying. When she's not creating, she's working on scholastic pursuits beyond her MBA.
LeTeisha Newton's Articles
6 min read
Customer ExperienceAre You Cashing In On Your Brand Equity?From a marketing perspective—and far beyond—brand equity is the value of the brand itself. This doesn't take into consideration the products or services the company ...6 min read
Best PracticesWhy Rebranding is Sometimes the Best OptionYour brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers ...4 min read
Best PracticesKnow Better, Do Better: Investing In Kids’ EducationIt’s the start of a new school year. Bright yellow buses make their way into neighborhoods to pick up the youth of the world and ...3 min read
Customer ExperienceCX Metrics: How is NPS Calculated?Could there really be one question to rule them all? As we continue our deeper look at CX metrics that drive strategy and business decisions, ...3 min read
Customer ExperienceBuzzword Decoded: What is NPS Really?The Net Promoter Score (NPS), and its employee counterpart eNPS, is a metric that many businesses use to understand how their customers feel about their ...4 min read
Best PracticesKnow Better, Do Better: Top 10 Women in TechWomen aren't new to business—they’ve been fighting for their place since the 18th century and haven’t looked back—but there are many industries that are still ...4 min read
Employee EngagementMinority (BIPOC) Women Making a DifferenceWe’re continuing our conversation about how empowering women in the workplace is a powerful corporate social responsibility measure, focusing now on minority women and the ...5 min read
Best PracticesEverything You Need to Know About the CSAT SurveyEveryone is talking about the CSAT survey, and with good reason! The Customer Satisfaction Survey provides a lot of insight into customer expectations and experiences, ...4 min read
Best PracticesKnow Better, Do Better: Focus on Empowering Women at WorkOur conversation about corporate social responsibility (CSR) is continuing, and our next focus is on empowering women. Women’s History Month may have come and gone ...3 min read
Best PracticesHow Brand Equity Can Help (or Ruin) Diversity & Inclusion EffortsBrand Equity is all about the value of a brand, in and of itself—not just the products or services it provides. For example, a well-known ...